Why you Need a Mobile Strategy

These 15 stats should be reason enough to at least think about creating a mobile strategy, or recommending one to your clients.

  1. There are an estimated 82 million U.S. mobile Web users. (Millennial Media)
  2. 83% of U.S. adults have either a cell phone or a smartphone. (Pew Internet)
  3. 35% of U.S. adults have accessed the Internet using their phone. (Pew Internet)
  4. 450 million smartphones are projected to be shipped in 2012 – more than notebook and desktop computers combined. (Brandanywhere and Luth Research)
  5. One in two consumers would give preference to a brand that has a mobile site. (Brandanywhere and Luth Research)
  6. 40% of U.S. women own smartphones. (comScore)
  7. 32% of moms in the U.S. owned a smartphone in 2010. (comScore)
  8. 1/3 of U.S women use the mobile web at least once a week. (comScore)
  9. Only 4.8% of U.S. retailers have mobile-specific websites. (Brandanywhere and Luth Research)
  10. By 2015, worldwide mobile advertising revenue will rise to about $24.1 billion. (Informa Telecoms & Media)
  11. 12.3 million U.S. mobile users have clicked on a mobile advertisement and then went on to purchase the item. (Lightspeed Research for mobileSQUARED)
  12. U.S. mobile ad spending will reach $1 billion in 2011. (eMarketer)
  13. Eight in 10 U.S. mobile users currently use or will use mobile text coupons within 24 months. (IHL Group)
  14. 94% of mobile phone owners have text included as a part of their phone plan. (IHL Group)
  15. 85% of U.S. retailers support the iPhone/iPod platform and 88% plan to do so. (IHL Group)

via 15 Reasons You and Your Clients Need a Mobile Strategy.

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