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Essential Apps for Your Brandâ€™s Facebook Page
1. Facebook Notes
This app was originally a Facebook feature that they then converted into an application; as such, it is sponsored and maintained by Facebook and less likely to break or be abandoned. Set this application up to pull in the RSS feed from your blog or other content source and it will automatically bring everything into Facebook and show all of your friends that youâ€™ve posted a new Note.
This notification system is important for staying on their radar and is more visible than an RSS Reader, or mini-blog as I like to call it, but lacks many formatting capabilities; itâ€™s best to think of Notes and an RSS Reader as working hand in hand. Start here to get content coming into your Page, then move on to the RSS Reader.
2. Blog RSS Feed Reader
I may have jumped ahead a bit with the Notes recommendation, but I am assuming that most companies have, or could have, a blog. If you donâ€™t, work on that before Facebook, for many more reasons than I could get into here. But if you already have a blog, good news: there are tons of blog and RSS apps out there, but Iâ€™ve done the leg work and I found this one offered more functionality, better customization (you can pick an image to make your Facebook mini-blog look more like your actual blog) and a greater sense of control. It can be a bit buggy, but itâ€™s worth persisting for the level of customization, and therefore attention grabbing potential.
3. Twitter App
Again, this assumes that you have a Twitter () account, but if youâ€™re reading this and working on a Facebook Page, my guess is you do. Or you at least know you should have one. If not, set one up before adding this application to your new Facebook Page. This will automatically pull your tweets into your Facebook status, and it puts a cute little Twitter-themed box on your profile, so everyone knows youâ€™re cool enough to be on Twitter. It also saves you time in updating AND ensures profile activity to keep you relevant.
4. Static FBML
Neither Facebook Pages nor Profiles allow any type of HTML in the main content section, but you can add FBML and HTML applications to add more stylized elements to a Page, like clickable images, anchor text and interactive content. The Static FBML app allows you to add advanced functionality to a page by placing a customizable box in which you can render HTML or FBML (Facebook Markup Language), giving you free reign over the space to add images, video, stylized text and almost whatever else you want. This app was developed by Facebook, so itâ€™s fully supported and not prone to the problems of some third party applications.
5. Extended Info
In the Extended Info box you can use HTML to customize any kind of content and create numerous fields beyond the standard Information categories; you can also name the box anything you want so it matches your page perfectly. This app works much like the Static FBML application but is slightly easier to use. Although not developed by Facebook, it is highly ranked and provides a nice alternative or second customizable box option on a page.
6. Flash Player
This Flash application, also developed by Facebook, will add a box to your Page in which you can upload your own Flash files to achieve advanced customization and play any kind of Flash video, widget or game. It can be renamed to maintain the integrity of the page and keep the look and feel consistent with your brand.
7. Posted Items Pro
With Posted Items Pro you can embed multiple YouTube (), Yahoo, and Google Videos, music mp3s, sites, files, and more onto your profile and Facebook pages. You can add any variety of these elements, making it great for a media center or press section.
8. Something Unique
If you have the resources, add some personality to your profile with a fun, irreverent application that you create just for your Page. This could be tied into your brand in multiple ways; try to think of something that people outside of Facebook would appreciate or enjoy that will remind them of who created it and keep them coming back, like a game or contest.
- Building Your Brand through Facebook Pages
- Growing your Facebook Page Audience
- Designing Your Facebook Page
- Advanced Strategies for Facebook Pages
- Tools and Analytics for Pages
- Facebook Groups
- Facebook Events
- Facebook Questions and Places
- Performance Advertising Fundamentals
- Ads Targeting on Facebook
- The Facebook Open Graph, and APIs for Web Publishers
resource:facebook marketing bible
theÂ resource for advertisers, brand marketers, and developers seeking to make the most out of their Facebook campaigns.
1. Choose the best name for your Facebook Page â€“ and donâ€™t change it
2. Select the best URL (Facebook username) for your Facebook Page
3. Use the â€œAboutâ€ text box to place keyword-dense prose near the top of your Page
4. Use the â€œInfoâ€ tab to include more important keywords, text, and high priority links on your Page
5. Create â€œStatic FBMLâ€ boxes and tabs to place lengthy content and more static links on your Page
6. Post direct links to your website (or other relevant sites) in your Pageâ€™s stream
- 6.1. Raw URL
- 6.2. Attach Link
7. Add photos with captions, events with descriptions, and a discussion forum
8. Get more inbound links to your Facebook Page from the web by posting links to your Page on all your websites
9. Get more intra-Facebook inbound links by getting more Facebook fans
10. Strengthen intra-Facebook reciprocal linking by getting fans to comment and like content in your stream
Read entire article atÂ insidefacebook.
HOW TO: Build Your Personal Brand on Facebook
1. Know your audience
2. Decide on your branding strategy
3. Set your privacy settings
4. Fill out your profile completely
5. Import contacts and grow your network
6. Update your status
7. Start a group or a page
8. Join or start an event in your area
9. Link out to your Facebook profile
10. Feed your social networks
entire article at: HOW TO: Build Your Personal Brand on Facebook.
1. Create and Upload Custom Facebook pages – Facebook allows the hotel to customise the tabs to tailor it to your specific hotel or business. Some best practices to follow while creating Facebook page are:
a. Integrate Reservation widgets
b. Have event pages
c. Create custom tabs to highlight hotel specific items such as meetings and conferences, things to do, etc.
d. Sample Facebook Pages for a hotel
2. Create/ Promote Destination Blogs showcasing local events, news, and specials. Information posted on the blog gets index right away.
a. Example of Destination Blog – http://blog.aquaresorts.com/
b. Example of destination blog â€“ http://blog.rivernorthhotel.com/
3. Search Optimised video
a. Create and promote a search optimised video about your destination, local attractions and upload them on Video Search engines such as Youtube. Youtube is the fourth largest search engine and drives significant traffic.
b. Example of search optimized video – http://www.youtube.com/watch?v=HraOIiqdIn4/
4. Photo Sharing
a. Create a channel or an account on photo sharing sites such as Flickr, Picassa and post hotel and destination photos on the sites. Tag the pictures with relevant keyword phrases. Pictures about the destination that convey information to potential viewers are more likely to produce better results
b. Example: http://www.flickr.com/photos/8209088@N07/
a. Create Custom Twitter Profiles with hotel phone number in the background
b. Example: http://twitter.com/vallartagv
Manage and Promote
6. Integrating and Cross-Linking Channels
Once your channels are set up, it is crucial to integrate and cross network all your channels. Make sure that the social media icons are displayed clearly on your website so that consumers can get to those channels. Cross-link Flickr, Twitter and YouTube to your Facebook account. Integrating and Cross-linking the channels will help you in optimisation, keeping it fresh as well as in expanding your network. Bring live feeds from your social media channels into your website. Example: http://www.nickhotel.com/html/social-media.asp
7. Grow Fan-base
a. Facebook â€“ Be My Friend – Become friends with organisation which are most important for your business
b. Promote Facebook Profile Page – Upload email list of your customers, business associates and ask them to become friends with you on Facebook
c. Convert your friends on Facebook by offering time sensitive specials
d. Network with local organizations and grow fan base
e. Twitter Follow – Stay connected and current by finding out relevant businesses in your area and following them
8. Press Releases and Articles – Using online news channels such as Business Wire and PR Web to release Articles and news information enhances search engine optimisation and web.
9. Create Social Media Reviews Platform on your website to encourage users to upload viral content on your website. Example: http://www.nickhotel.com/guestreviews/orlando-hotel-guest-reviews.aspx
Figure 4 Encourage users to post viral user generated content on your website
10. Monitor Social Media Channels and Review Site
We recommend hotels should actively monitor social media channels and review sites. The success of social media efforts can be measured in many different ways:
– Number of friends & followers
– Social media mentions
– New relevant links
– Track through promo codes
– Google Analytics
– How much interaction
– Who is initiating
– Unique visitors
– Time on site
– Frequency of visit
There are many options available for hoteliers to monitor the social media activity.
a. Analytics â€“hotels can integrate Google Analytics code on Facebook pages, blog pages and track the activity on these channels. In addition, Youtube, Flickr, provide reporting tools that can help you gauge activity on those channels.
b. Using sophisticated social media and reputation management software such as eBuzz Connect. These tools tell you what people are saying about your property on different channels, video views, photo views, etc., and can benchmark your performance month-over-month to determine whether the social media strategies are effective. These tools also help in proactively respond to negative /positive reviews and minimize the risk of not knowing what people are saying about your hotel online. Here is a screen shot of one such tool from Milestone Internet Marketing, Inc. http://www.milestoneinternet.com/html/online-social-media-management-system-for-hotels.asp
Social Media is an integral part of the real-time search algorithm. Social media creates real connection between companies and customers, and that connection equals purchase intent. Ongoing connection and relationship with your customers will eventually turn them into a volunteer marketing army. Make sure that social media is an integral part of your overall marketing plan. If you are limited on budget and resources, still keep monitoring the social media domain and do the best you can. Hoteliers who want to be ahead of the curve, should invest today in the media that is fast emerging as the future of internet marketing.
The First Thing Young Women Do in the Morning: Check Facebook
here are some other interesting stats regarding young women and Facebook:
* 21% of women age 18-34 check Facebook in the middle of the night
* 63% use Facebook as a networking tool
* 42% think itâ€™s okay to post photos of themselves intoxicated
* 79% are fine with kissing in photos
* 58% use Facebook to keep tabs on â€œfrenemiesâ€
* 50% are fine with being Facebook friends with complete strangers
21 Rules for Social Media Engagement
The following is an outline of best practices to help you craft a practical set of rules to guide representatives as they engage.
1. Discover all relevant communities of interest and observe the choices, challenges, impressions, and wants of the people within each network.
3. Determine the identity, character, and personality of the brand and match it to the persona of the individuals representing it online.
4. Establish a point of contact who is ultimately responsible for identifying, trafficking, or responding to all things that can affect brand perception.
5. As in customer service, representatives require training to learn how to proactively and reactively respond across multiple scenarios. Donâ€™t just put the person familiar with social networking in front of the brand.
6. Embody the attributes you wish to portray and instill. Operate by a code of conduct.
7. Observe the behavioral cultures within each network and adjust your outreach accordingly.
8. Assess pain points, frustrations, and also those of contentment in order to establish meaningful connections.
9. Become a true participant in each community you wish to activate. Move beyond marketing and sales.
10. Donâ€™t speak at audiences through canned messages. Introduce value, insight and direction with each engagement.
11. Empower your representatives to offer rewards and resolutions in times of need.
12. Donâ€™t just listen and placate â€” act. Do something.
13. Ensure that any external activities are supported by a comprehensive infrastructure to address situations and adapt to market conditions and demands.
14. Learn from each engagement and provide a path within the company to adapt and improve products and services.
15. Consistently create, contribute, and reinforce service and value.
16. Earn connections through collaboration and empower advocacy.
17. Donâ€™t get lost in translation. Ensure your communication and intent is clear and that your involvement maps to objectives created for the social web.
18. Establish and nurture beneficial relationships online and in the real world as long as doing so is important to your business.
19. â€œUn-campaignâ€ and create ongoing programs that keep you connected to day-to-day engagement.
20. â€œUn-marketâ€ by becoming a resource to your communities.
21. Give back, reciprocate, and recognize notable contributions from participants in your communities.
via 21 Rules for Social Media Engagement.Â much more to read.