Posts Tagged Social Network

HOW TO: Build Your Personal Brand on Facebook

HOW TO: Build Your Personal Brand on Facebook
1. Know your audience

2. Decide on your branding strategy

3. Set your privacy settings

4. Fill out your profile completely

5. Import contacts and grow your network

6. Update your status

7. Start a group or a page

8. Join or start an event in your area

9. Link out to your Facebook profile

10. Feed your social networks

entire article at: HOW TO: Build Your Personal Brand on Facebook.

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10 Strategies to Promote on Social Media Channels

1. Create and Upload Custom Facebook pages - Facebook allows the hotel to customise the tabs to tailor it to your specific hotel or business. Some best practices to follow while creating Facebook page are:
a. Integrate Reservation widgets
b. Have event pages
c. Create custom tabs to highlight hotel specific items such as meetings and conferences, things to do, etc.
d. Sample Facebook Pages for a hotel
http://www.facebook.com/pages/Red-Lion-Hotel-Denver-Southeast/167741797528

2. Create/ Promote Destination Blogs showcasing local events, news, and specials. Information posted on the blog gets index right away.
a. Example of Destination Blog - http://blog.aquaresorts.com/
b. Example of destination blog – http://blog.rivernorthhotel.com/

3. Search Optimised video
a. Create and promote a search optimised video about your destination, local attractions and upload them on Video Search engines such as Youtube. Youtube is the fourth largest search engine and drives significant traffic.
b. Example of search optimized video - http://www.youtube.com/watch?v=HraOIiqdIn4/

4. Photo Sharing
a. Create a channel or an account on photo sharing sites such as Flickr, Picassa and post hotel and destination photos on the sites. Tag the pictures with relevant keyword phrases. Pictures about the destination that convey information to potential viewers are more likely to produce better results
b. Example: http://www.flickr.com/photos/8209088@N07/

5. Twitter
a. Create Custom Twitter Profiles with hotel phone number in the background
b. Example: http://twitter.com/vallartagv

Manage and Promote

6. Integrating and Cross-Linking Channels
Once your channels are set up, it is crucial to integrate and cross network all your channels. Make sure that the social media icons are displayed clearly on your website so that consumers can get to those channels. Cross-link Flickr, Twitter and YouTube to your Facebook account. Integrating and Cross-linking the channels will help you in optimisation, keeping it fresh as well as in expanding your network. Bring live feeds from your social media channels into your website. Example: http://www.nickhotel.com/html/social-media.asp

7. Grow Fan-base
a. Facebook – Be My Friend - Become friends with organisation which are most important for your business
b. Promote Facebook Profile Page - Upload email list of your customers, business associates and ask them to become friends with you on Facebook
c. Convert your friends on Facebook by offering time sensitive specials
d. Network with local organizations and grow fan base
e. Twitter Follow - Stay connected and current by finding out relevant businesses in your area and following them

8. Press Releases and Articles - Using online news channels such as Business Wire and PR Web to release Articles and news information enhances search engine optimisation and web.

Monitor

9. Create Social Media Reviews Platform on your website to encourage users to upload viral content on your website. Example: http://www.nickhotel.com/guestreviews/orlando-hotel-guest-reviews.aspx

Figure 4 Encourage users to post viral user generated content on your website

10. Monitor Social Media Channels and Review Site

We recommend hotels should actively monitor social media channels and review sites. The success of social media efforts can be measured in many different ways:
a. Awareness
- Number of friends & followers
- Social media mentions
- New relevant links
b. Conversion
- Track through promo codes
- Google Analytics
c. Relationships
- How much interaction
- Who is initiating
d. Engagement
- Unique visitors
- Time on site
- Frequency of visit

There are many options available for hoteliers to monitor the social media activity.
a. Analytics –hotels can integrate Google Analytics code on Facebook pages, blog pages and track the activity on these channels. In addition, Youtube, Flickr, provide reporting tools that can help you gauge activity on those channels.
b. Using sophisticated social media and reputation management software such as eBuzz Connect. These tools tell you what people are saying about your property on different channels, video views, photo views, etc., and can benchmark your performance month-over-month to determine whether the social media strategies are effective. These tools also help in proactively respond to negative /positive reviews and minimize the risk of not knowing what people are saying about your hotel online. Here is a screen shot of one such tool from Milestone Internet Marketing, Inc. http://www.milestoneinternet.com/html/online-social-media-management-system-for-hotels.asp

Summary

Social Media is an integral part of the real-time search algorithm. Social media creates real connection between companies and customers, and that connection equals purchase intent. Ongoing connection and relationship with your customers will eventually turn them into a volunteer marketing army. Make sure that social media is an integral part of your overall marketing plan. If you are limited on budget and resources, still keep monitoring the social media domain and do the best you can. Hoteliers who want to be ahead of the curve, should invest today in the media that is fast emerging as the future of internet marketing.

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Young Women & Facebook

The First Thing Young Women Do in the Morning: Check Facebook

here are some other interesting stats regarding young women and Facebook:

* 21% of women age 18-34 check Facebook in the middle of the night

* 63% use Facebook as a networking tool

* 42% think it’s okay to post photos of themselves intoxicated

* 79% are fine with kissing in photos

* 58% use Facebook to keep tabs on “frenemies”

* 50% are fine with being Facebook friends with complete strangers

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21 Rules for Social Media Engagement

21 Rules for Social Media Engagement

The following is an outline of best practices to help you craft a practical set of rules to guide representatives as they engage.

1. Discover all relevant communities of interest and observe the choices, challenges, impressions, and wants of the people within each network.

2. Don’t just participate solely in your own domains (Facebook () Fan Page, Twitter () conversations related to your brand, etc.). Participate where your presence is advantageous and mandatory.

3. Determine the identity, character, and personality of the brand and match it to the persona of the individuals representing it online.

4. Establish a point of contact who is ultimately responsible for identifying, trafficking, or responding to all things that can affect brand perception.

5. As in customer service, representatives require training to learn how to proactively and reactively respond across multiple scenarios. Don’t just put the person familiar with social networking in front of the brand.

6. Embody the attributes you wish to portray and instill. Operate by a code of conduct.

7. Observe the behavioral cultures within each network and adjust your outreach accordingly.

8. Assess pain points, frustrations, and also those of contentment in order to establish meaningful connections.

9. Become a true participant in each community you wish to activate. Move beyond marketing and sales.

10. Don’t speak at audiences through canned messages. Introduce value, insight and direction with each engagement.

11. Empower your representatives to offer rewards and resolutions in times of need.

12. Don’t just listen and placate — act. Do something.

13. Ensure that any external activities are supported by a comprehensive infrastructure to address situations and adapt to market conditions and demands.

14. Learn from each engagement and provide a path within the company to adapt and improve products and services.

15. Consistently create, contribute, and reinforce service and value.

16. Earn connections through collaboration and empower advocacy.

17. Don’t get lost in translation. Ensure your communication and intent is clear and that your involvement maps to objectives created for the social web.

18. Establish and nurture beneficial relationships online and in the real world as long as doing so is important to your business.

19. “Un-campaign” and create ongoing programs that keep you connected to day-to-day engagement.

20. “Un-market” by becoming a resource to your communities.

21. Give back, reciprocate, and recognize notable contributions from participants in your communities.

via 21 Rules for Social Media Engagement.  much more to read.

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Social Media Presentations

10 Awesome Social Media Presentations by thought leaders of the Industry

via 10 Awesome Social Media Presentations by thought leaders of the Industry.

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KnowEm UserName Check - Thwart Social Media Identity Theft, check Username Availability

Check Your Brand, Product or Username

Search over 340 popular social media networks to instantly secure your brand across the social web.

via KnowEm UserName Check - Thwart Social Media Identity Theft, check Username Availability.

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Facebook develops conversion tracking tool

Facebook develops conversion tracking tool

Facebook plans to add a conversion tracking tool to its suite of advertising products based on demand from the marketplace. The platform will allow marketers to track clicks through conversion.

The conversion tracking tool being tested by a “handful” of Facebook advertisers doesn’t have a launch date, but Boland believes it should become available sometime before the end of March. A JavaScript snippet will go into the Web page. Marketers will have an option to set up multiple tags to track numerous conversions.

Reports will provide a list of tracked conversions and the impressions and the clicks that led to each. The feature will help marketers build out messages as the campaign expands into a variety of pieces.

Get the full story at MediaPost

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16 Different Clones You Can Build with Drupal

16 Different Clones You Can Build with Drupal

drupal clones

Drupal is an excellent choice for a content management system (CMS). However, many people only see it as a simple CMS, a site to build a landing page or two. But Drupal is much more than that. Not only is Drupal easy to theme, it’s got a wide range of built in functionality and a large community powering the popular CMS.

One of the great things about Drupal is that you can build almost any sort of site that you can imagine, with the help of a couple modules. Want to go beyond the basics of a simple CMS? Drupal has an excellent API that allows you to extent nearly any aspect of the software. In fact, many people have started to talk about using Drupal as a framework, as it’s robust, well written, handles lots of traffic, and has a large and helpful community.

So, if you’re thinking about building your next big site, here are a few ways that you can take existing modules and turn a project quickly, without needing to make any custom modules.

A quick note: I don’t think it’s a great idea to make exact clones of existing sites and slap a new name on them. Clones hardly become as popular as the original site. This article is merely to show the power of Drupal and what can be done with limited time and no development budget.

1. Digg Clone

There’s plenty of Digg clone software out there, but it’s pretty simple to make a site that allows users to submit links to content, vote, comment and moderate the submitted links. It’s even easier when that functionality is all wrapped up into a single module. Drigg creates an identical voting site that allows users to add web links, vote on them, share stories, and many more features.

digg

2. Blog

This is one of the most obvious and common uses for Drupal, but that doesn’t mean it’s not important. Drupal comes primed for blogging straight out of the box, and there are many modules available that can enhance the commenting and overall blogging functionality.

3. News Portal

For those of you wanting a site that can showcase lots of information like Yahoo! or some of the other news portals, Drupal has you covered. Thanks to an excellent module called Views and some custom categories, you can quickly create many different types of content and display them in different ways on the homepage. Views is an indispensable module for a Drupal site. It’s a rare occasion that I’m not using the module on a site that I’m developing.

4. Robust user site

Here is where I think Drupal shines brighter than most (if not all) content management systems. Drupal has an excellent user management system, user profiles and even OpenID right out of the box. It also has modules that can connect to Twitter, Facebook, and it’s easy to connect to other authentication gateways with the use of custom modules.

Drupal also has a stellar module called Organic Groups that allows users to “organize” themselves into groups. Each group can have it’s own homepage, blocks, themes, taxonomy and more.

5. Awareness site

If you’re wanting to build a site specifically for a cause or organization, Drupal makes that easy as well. Aside from the Organic Groups plugin and other community-friendly features, there’s a donation module that accepts payments from Paypal, and shows the donating users on a donation page.

CiviCRM (demo) is a constituent relationship management solution module that was specifically created for advocacy and non-profit groups. Over 5,000 organizations use CiviCRM, and it’s well-supported and has many sub-modules for more specific advocacy needs.

Another great Drupal module for developing an awareness site is the Connect module. Connect allows you to easily create petitions, emails or fax campaigns.

6. Twitter Clone

Yeah, yeah… the world doesn’t need another Twitter clone, right? Well, I tend to disagree. The concept of sites and communities built around short, cross-platform messaging systems are a phenomena that just aren’t going away any time soon. With Drupal, it could be just as easy. Drupal’s Microblog module copies most of the features of Twitter. Micro-messaging, following users and public timelines.

7. File Storage Site

File storage sites like Drop.io or Box.net could be created with Drupal and the help of a module like Media Mover. Media Mover allows you to take uploaded files and copy them over to Amazon S3, the highly-scalable data storage system.

8. Flickr Clone

Photo sites like Flickr and Photobucket could also be created with the Image module and Views. The Image module gives users the ability to upload images, and then creates thumbnails and galleries from the uploads. Users could also comment on the photos using the built-in commenting functionality.

9. Delicious Clone

It turns out that making a bookmarking site like Delicious is fairly trivial in Drupal. There are several options for modules that give users the ability to post bookmarks to their Drupal account.

10. YouTube Clone

If you’re wanting to build a video sharing site like YouTube, Drupal has some modules that can greatly help with that. FlashVideo adds functionality to convert uploaded files to flash, and then moves them over to Amazon S3 if desired. FlashVideo also provides the ability to embed the videos, just like the big boys.

11. Amazon Clone

Trying to recreate the powerhouse’s ecommerce dominance is a tall order, but if any CMS is capable of it, Drupal is. Drupal has a few stellar ecommerce modules like Ecommerce and Ubercart. Both of these modules have an extensive feature list that make it easier to create an ecommerce powerhouse.

12. Tumblr Clone

Creating a social aggregation site with Drupal is easy enough with the excellent Activity Stream module. Activity Steam allows you to pull in user’s activity on social sites like Facebook, Twitter, YouTube, Qik, StumbleUpon and many others.

13. Blogger Clone

If you’re wanting to start a blog host like Blogger or Wordpress.com, Drupal is easily equipped to do that. Drupal has a blog module that comes shipped with the package, and it allows every site member the ability to have a blog.

14. Blog network

Blog networks like Performancing and WiseBread rely on Drupal to power their networks. This requires the use of the built-in blog module. Member’s blog posts all end up on the homepage of the site by default, and you could modify how the member’s blogs looked with the help of the Views module.

15. News Aggregator

I built the LifeRemix network site with Drupal and a single module to aggregate all of our blogger’s posts. The site updates itself without any monitoring from me.

16. Friendfeed

By utilizing the excellent Activity Stream module, it would be quite easy to build a FriendFeed clone. As Drupal already comes shipped with an awesome set of user and profile modules, a quick Friendfeed clone could be made in a matter of hours, depending on your design skills.

Use your imagination! These are by no means the only uses for the popular CMS. I’d love to hear more examples of sites built with Drupal, or possible sites that I’ve left off the list.

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Top 10 Social Networking Websites & Forums - November 2009

Top 10 Social Networking Websites & Forums - November 2009

via Top 10 Social Networking Websites & Forums - November 2009.

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Search your favorite social networks with ease

http://www.social-media.gr/socialsearch/

Search your favorite networks with ease

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