Mashable new share button

I just noticed that mashable changed the many share buttons on the left of each post to a M Share button, i just figured it because i registed as a mashable user , and now notice on an other pc the share buttons are float:righ;t in the post.

The new nifty M share button shows the number of total share  with each social network number of share on  onmouseover on the M Share button.

How to Implement a Social Campaign on Facebook

The Facebook Marketing Series is supported by Buddy Media, Power Tools for Facebook. Have something new to tell 500 million people? Learn the best way to launch a new product or service on Facebook with this webinar.

You want to do good, and you want to use Facebook. Good choice. Facebook has a couple of things going for it. First off, there are a ton of people that use it — more than 500 million to be precise — so you’ve already set yourself up to hit the largest social network audience. More over, even people without Facebook accounts are used to visiting landing pages on the site for events and causes, which make the potential reach even larger.

Second, Facebook is an informal place to launch serious things. Most actions on the site take place within networks of friends (however disparate they may be in real life). As such, campaigns and projects inherently feel less “corporate” or cold when they’re spread virally from friend to friend.

We’ve outlined five ways to take advantage of these elements, whether you want to register as a charity or just lend a digital hand without the rigmarole.

1. Causes


causes imageThis should be a no-brainer. Non-profits and supporters can set-up campaigns through Facebook’s Causes app. Non-profits can create a page and accept donations directly, while everyday users can set up a page in support of non-profits already on and approved by Facebook. There’s a handy help page to answer some more in-depth questions about conditions and how donations are handled.

Important note: Before you start to donate to any campaign on Facebook, make sure the money or support is going to the right place. If you’re giving money, make sure the root organization is a registered 501(c)(3) or appears on a registry site like GuideStar.org.

These are actually required conditions to sign up, but it’s always good to do some research, especially if you’re not familiar with the non-profit. You want your money to be doing the most good possible.

[Non-profits and supporters can set-up campaigns directly through Causes.com, who’s popular Facebook platform makes it easy to reach people.]


2. Create a Social Media Hub


Facebook Pages have a lot of benefits over a website created from scratch. They require less work to set up, and you don’t have to fuss over complicated or glitchy backends. Creating a Facebook Page (whether on Facebook Causes or not), is a great way to establish a web portal even if you don’t know how to use WordPress, Tumblr or other free blogging platforms.

For casual users passionate about a cause, a Facebook Page allows you to post videos, photos, updates and relevant links while having immediate access to your group of friends. You can also add apps to your Page to link up social tools like Twitter.

Be cautious about asking for money or donations, especially if you are not a registered non-profit. The best bet is to provide a link to several charities where your (hopefully millions of) fans can help out.


3. Create a Forum


livestrong imageToo many numbers and conditions? Don’t worry, there’s a way to launch a campaign without all the paperwork. Take a note from Livestrong and start a forum on your Facebook Page. Livestrong has used its page to create a safe space for cancer survivors to share their stories and offer support.

It’s not enough, however, to simply let a forum run wild. Livestrong’s page is moderated by Brooke McMillan, the non-profit’s online community manager. She makes sure the comments stay on topic and she helps to drive the conversation forward. While there aren’t many spammers or trolls, she makes sure to weed them out; the site only functions because of the safe and supportive community she has developed.

Try creating a Page where supporters of your cause can start a conversation. It obviously won’t work for every type of campaign, but see if there’s a way to engage your audience and create dynamic, productive discussions.


4. Picture & Media Hosting


aspca imageFacebook enables you to post media to your Page without much effort. The social network recently updated the look of its albums and photo pages, offering a richer media experience. If you own a camera or video camera, this is especially good news. Consider setting up a Facebook Page as a photo album or photo blog where you can post updates, much like the ASPCA does.

Your friends and fans don’t want to see more PR, so think about how you can add value. Supporting a building project? Grab your camera and post some shots every day to show how the organization is using donated funds. Is your cause holding a fundraiser? Ask if you can take pictures or video so your fans can participate by proxy.

As always, it helps to get permission from the non-profit you’re supporting. Most will be happy to have your support and will welcome your efforts to grow their exposure.


5. Interact


If you’re not going to interact with others, there’s no need to be on Facebook. From a user perspective, the site was built for people to see and interact. You have to be willing to regularly devote time to moderating comments, answering questions and updating content if you want your page, cause or campaign to be a success.

People will join you because they want to feel like they are part of the cause. If you don’t create that community, your fans will have no reason to stick around. Simple things — such as asking what fans would like to see pictures of or what hot topics should be in the discussion — will help you create a dialogue and develop passion around the cause you’re supporting.

Launching a campaign on Facebook is easier than it looks, whether you’re a charity greenhorn or an established organization. Before you start, take a minute to think about what you want to get out of Facebook: Donations? Conversation? Advocacy? Once you’ve decided on your goals, jump in and see what Facebook can offer.

via Mashable

A Beginner’s Guide to Facebook Commerce

Four Types of  Facebook Commerce


1. Facebook-Facilitated On-Site Selling:

Brands can bring the Facebook experience to their websites, tapping users’ connections and interests to support the purchasing process. The simplest examples involve using social plugins — short code snippets that ping Facebook’s network for information about the user visiting the brand’s site. The Like Button is the most common plugin and is usually regarded as a content sharing device, but when it is used in conjunction with a product page it can provide peer support by displaying the names and profile images of people who have Liked the product — most appealing for brands is the fact that it also highlights any of the user’s Facebook friends who have Liked the product.

A more sophisticated approach uses Facebook’s Open Graph API to retrieve the Likes and interests of the user, as well as those of his or her friends. There is a permission screen involved and every friend’s privacy settings are individually respected.

For the past few months Amazon.com has been offering a “Tap into Your Friends” option (still labeled Beta). After the permission screen, the user is taken to an Amazon page showing the upcoming birthdays of Facebook Friends and their Amazon Wish List if they have one. Amazon uses a user’s friends’ profile data, which often includes favorite books and music, to make gift suggestions.

2. Facebook-Initiated Selling:

Business accounts can set up a storefront for free on their Facebook Pages, and many thousands have already done so. The vast majority start the shopping process at Facebook.com but then jump to their own ecommerce pages at some point. Lady Gaga’s Facebook store is an example of a store that takes users on a rather abrupt transition. Users can browse products on her Facebook Page, but any click takes them to the product page at bravadousa.com, a licensed merchandise marketer and fulfillment service. The Facebook branding is gone, and the look and feel changes completely. A new window opens which would make any Facebook multitasking (e.g., chat) cumbersome. Apparently, a Page with over 30 million Likes can get away with this — Justin Bieber has the exact same arrangement.

Best Buy keeps shoppers in the Facebook environment a bit longer and takes advantage of the social features while they are there. Its store app isn’t labeled “Shop,” it is “Shop + Share.” Users can search or browse for products, and when they find something that interests them, they have two options: “Ask Friends” or “Shop Now.” “Ask Friends” leads to a Wall post asking about the product. Interestingly, Best Buy currently makes “Ask Friends” much more noticeable than “Shop Now,” which takes the user to the product page at BestBuy.com for the shopping cart and checkout process.

3. Complete Selling through Facebook:

1-800-Flowers has pioneered a selling process that never takes the user away from Facebook.com. Shoppers can select products, options, see delivery dates and even include a personal message without interrupting their Facebook experience. 1-800-Flowers does not take full advantage of the social environment, though, as it doesn’t provide an easy way to ask a relative what Mom’s favorite flowers are or what her zip code is, for example.

Delta Airlines has built a complete ticketing system into its Facebook Page, and while it allows the user to promote Delta by posting a general message on his or her Wall, it doesn’t do much to help the user share details with Friends involved in the trip, something that a Send Button could do nicely.

4. iFrames vs. Facebook Apps:

There are two ways of displaying F-commerce Pages on Facebook.com, each with its pluses and minuses. In February 2011, Facebook adopted iFrames as the method that businesses use to supply custom content to their Pages. In the simplest terms, iFrames allow a business to create and host its own content and to display it in the 520-pixel middle column of a Facebook Page.

Lady Gaga, Justin Bieber and even Best Buy, present their F-commerce pages through an iFrame. The advantage is simplicity, since businesses can create and maintain the content on their own terms — iFrames tend to offer the most seamless experiences for consumers. 1-800-Flowers and Delta do their selling via Facebook apps. The primary advantage of going to an app is real estate. iFrame content is restricted to the 520 pixel-wide middle Page column, while an app can control the left most 760 pixels — a 46% increase in visible selling space. The disadvantage of apps is that they are more difficult to maintain and they may stress smaller budgets within businesses lacking Facebook development expertise.


Facebook Commerce  Developers Emerge as a Resource


The list of software developers offering F-commerce products is growing. Many come from traditional ecommerce, offering Facebook as an extension for their clients. SortPrice, for example, powers the Dallas Mavericks‘s Facebook store, and Usablenet, which powers JCPenney‘s Facebook store. Another popular application for adding Facebook to an existing ecommerce program is Storefront Social, which Borders uses.

A popular developer that seems to be emphasizing F-Commerce is 8thBridge, responsible for 1-800-Flowers, as well as Delta. And the popular Payvment app allows clients to become part of a Facebook shopping mall with a connected shopping cart.


The Future of Facebook Commerce


There are many more questions than there are answers about the long term future of F-commerce, which is still in its infancy and barely survived its birth. In 2007, Facebook tried Project Beacon, which collected ecommerce activity on third party sites and announced a user’s purchases on his or her friends’ news feed. Facebook quickly withdrew from that privacy nightmare but its dismal reputation for freely dispersing user data still haunts F-commerce. Many Facebook users have become so accustomed to Facebook’s aggressive data sharing policies that they automatically assume the worst. A recent study from JWT found the percentage of people worried about Facebook privacy and security to be in the 75% range.

Experienced ecommerce managers also see problems with Facebook.com itself. “The user experience is less-than-optimal with slow page loads and smaller page size due to Facebook’s advertising and navigation. I don’t see why customers would bother shopping through Facebook when a faster and better experience is only a browser tab away,” notes Linda Bustos, director of ecommerce research at Elastic Path Software. Facebook advertising is certainly an issue. No matter how you structure your F-commerce store, the user will still be served targeted Facebook ads during the buying process.

Many web marketers question the social nature of shopping itself, and there is considerable opinion that people visit Facebook to catch up with their Friends and not to be sold products. The good news on that front, from the JWT study, is that 48% of millennials (aged 20-33) would like to see the places where they shop give them the ability to buy directly on Facebook.

The best reason for businesses to take a deep breath before investing in a F-commerce is Facebook itself, which currently benefits from F-commerce primarily through the sale of ads promoting it. They’d obviously like a better cut and nobody is quite sure how they would do it. Facebook Credits could somehow be expanded to become the currency for F-commerce. Credits for gaming and virtual goods earn Facebook a 30% commission — F-commerce Credits would probably be in the 5% range.

There is no shortage of opinions regarding the future of selling on Facebook, but one overwhelming motivation — it is where the customers are, and they should be able to buy wherever and whenever they like.

via Mashable

@wildfireapp is now following me :)

Wildfire @wildfireapp is now following you (@jorjevio).

All your social media marketing needs in one powerful and easy-to-use platform. With Wildfire you can grow, engage and monetize your social media audience.
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It shouldgo into my happy category but i dont have one.

Advantages and Disadvantages of social media

Advantages of social bookmarks    : http://newsletter.blizzardinternet.com/advantages-of-social-bookmarking-for-smbs-and-hospitality-businesses/2006/07/31/

drive qualified traffic
will increase your link popularity
will eventually affect your actual rankings in the “organic” search engines
indexed by search engine like Google almost instantly.
keyword rich company bookmark available to others to share

disadvantages:
disadvantage of social bookmarking. If you search to get a list of major Social bookmarking websites then you will get a list of 200 social bookmarking websites. These websites are indexed by search engine quickly also they vanish from search results quickly. As these websites are made using web 2.0 so there is ability to interact with readers, spammers and any one can take the advantage of it.
Social bookmarking is one of the latest online business trends for promotion website. There are  very less disadvantages compared to advantages.

Advantages and Disadvantages of Flickr

Advantages
1. Basic account is free.
2. Cool social sort-of-thing
3. Lots of websites support Flickr integration
4. Lots of cool features, like geotagging, what model of camera took a photo, and more of the like.

Disadvantages

1. Only 100 megabytes a month for a free account.
2. Videos are only for paying members.
3. Subject to being taken down for “questionable content”.


The advantages of blogs from an organizational perspective include the following:

1. The consumer and citizen are potentially better informed and this can only be good for the long-term health of our societies and economies.
2. Blogs have potential to help the organization develop stronger relationships and brand loyalty with its customers, as they interact with the ‘human face’ of the organization through blogs.
3. Blogs, in an intranet environment, can be an excellent way of sharing knowledge within the organization.
4. Blogs can be a positive way of getting feedback, and keeping your finger on the pulse, as readers react to certain pieces, suggest story ideas, etc.
5. Blogs can build the profile of the writer, showcasing the organization as having talent and expertise.

The disadvantages of blogs are:

1. Most people don’t have very much to say that’s interesting, and/or are unable to write down their ideas in a compelling and clear manner.
2. I have often found that the people who have most time to write have least to say, and the people who have most to say don’t have enough time to write it. Thus, the real expertise within the organization lays hidden, as you get drowned in trivia.
3. Like practically everything else on the Web, blogs are easy to start and hard to maintain. Writing coherently is one of the most difficult and time-consuming tasks for a human being to undertake. So, far from blogs being a cheap strategy, they are a very expensive one, in that they eat up time. As a result, many blogs are not updated, thus damaging rather than enhancing the reputation of the organization.
4. Organizations are not democracies. The Web makes many organizations look like disorganization, with multiple tones and opinions. Contrary to what some might think, the average customer prefers it if the organization they are about to purchase from is at least somewhat coherent.

Build Custom Apps for your Business: Zoho Creator

Build Custom Apps for your

  • Asset Management
  • IT Management
  • Campaign Management
  • Project Management
  • Training Management
  • Human Resource
  • Sales and Marketing
  • Inventory Management
  • Asset Management
needs and more…

No coding. Just drag-and-drop.

  • First of its kind drag-n-drop interface to create tables/forms, design and schedule workflows and perform variety of automated actions
  • Powerful tools for data collection, analysis, reporting and collaboration
  • Zero complexity. Lower development costs. Shorter time-to-value.

Powerful features to boost your productivity

via Build Custom Apps for your Business: Zoho Creator.

StartupGreece

Μοιραστείτε τη γνώση. Ανακαλύψτε τους ανθρώπους. Δικτυώστε τις ιδέες σας. Γίνετε μέλη της νέας γενιάς επιχειρηματιών στην Ελλάδα. Δείτε περισσότερα και εγγραφείτε ΣΗΜΕΡΑ!
Kickstarting Greece
Share the knowledge. Discover the people. Connect your ideas. Be part of the new generation of entrepreneurs in Greece. See more and join TODAY!

Startupgreece is a digital information and networking space aimed at giving way to a new generation of entrepreneurs in Greece, bringing together people and ideas and changing the country’s perception of doing business and entrepreneurship.

Startupgreece combines an online entrepreneurship community with a knowledge and information database specialized in the field of doing business.

Starting a Business
Business and investment environment in Greece
Investment opportunities in Renewable Energy Sources

Funding
“Internationalisation-Competitiveness of Enterprises” Program
New Innovative Entrepreneurship

How To’s
Calculate key economic and financial indicators
Writing a business plan for a new/small enterprise

Expanding & Networking
2011 INDEX Interior Design Show – Dubai
The 2011 London International Wine Fair

via StartupGreece.gov.gr | Βάζουμε την Ελλάδα μπροστά.

Social Media Strategy

7 Steps For a Successful Social Media Strategy

The Prerequisite

Do you work for a large company? Before you develop your strategy, make sure your upper-management team believes in social media and that the first goal is not to sell, sell, sell.  In other words, if your business is jumping into social media because “everyone else is doing it” or because you want to sell product rather than to build relationships, please step away from social media.  Social media is a long-term commitment and not a marketing gimmick.

If you’re having a tough time convincing your team that social media needs to be integrated into your marketing plan, then counter any concerns with these responses to common social media objections.

It’s important for the organization to understand that testing and experimentation are keys to success.  This comes naturally to an organization whose culture embraces being proactive and open.  The reason why all businesses need to have a social media strategy is because it prevents any misunderstandings and emphasizes why social media is relevant to your business’ overall goals.

Now let’s develop your social media business strategy, shall we?

Here are seven key points to consider…

#1: Determine Your Goals and Objectives

Determine who owns social media.  Whether it’s marketing, PR, or communications is irrelevant.  In a perfect social media world for businesses, social media instills a collaborative approach and breaks down silos.

What’s important is to understand your social media goals and objectives and how they tie into your overall company goals.

Keep it Specific, Measurable, Attainable, Realistic/Relevant, and Timely (aka be SMART!).

#2: Research, Research, and Research Some More

Rather than jumping into the social media pool with both feet, do the equivalent of the “splash-water-on-self” maneuver so you know what to expect.  Step two of creating an effective social media strategy is research.

  • Develop a list of social media sites where you can potentially engage with people.  The list will most likely start off with Twitter, Facebook, LinkedIn, and a few select blogs and forums.
  • Check out each of the social media sites on your list and do additional research to determine relevancy by searching for your brand name, your competitors, and your target keywords.  Listen to what’s out there, identify, and understand your target audience.

#3: Create a Digital Rolodex of Contacts and Content

When social media is done correctly, relationships will build naturally.  Begin making connections by following the conversation.  You can do this by subscribing to blogs in your industry and by making a list of influencers who are relevant to your business.

This becomes handy when it’s time to provide content on your social networks.  Read Emily Proctor’s article in which she provides some excellent pointers on a social media content strategy.

#4: Join the Conversation to Develop Relationships

Now it’s time to start making use of all the research you’ve done.  You can start joining the conversation by posting comments on blogs and forums, answering questions on Yahoo! and LinkedIn, joining groups related to your industry and joining Twitter chats.

Begin developing relationships by following and friending influencers and those in your industry.  Don’t just look for people with thousands of followers; you’ll be surprised by the value that someone with only a couple of hundred followers provides.  Here’s an article on how to network on Twitter.

#5: Strengthen Relationships

It’s easy to hide behind your avatar or profile picture, but face-to-face is incredibly powerful.  I think more people are now realizing how underrated the in-person interaction really is because of how far social media has come, allowing so many people to “hide.”

Attend offline events related to your industry—not only to strengthen your knowledge base but also to network and strengthen relationships with those you might have conversed with via social media but never met in person.  A popular offline event is known as a tweetup.

#6: Measure Results

You have goals and objectives, right?  That means you should be able to measure  your success.

Remember, what you measure will tie into the goals and objectives of your social media strategy.

Let’s take the four commonly used objectives:

  • Improve brand presence across social channels—The measurement goal here is an increase in the number of followers on Twitter, number of fans on Facebook, number of comments, number of times your brand is mentioned in blogs and forums and so on.
  • Increase positive sentiment about your brand—The goal here is to convert the number of positive mentions while taking note of negative mentions.  Has the ratio of positive to negative comments improved?  With the good comes the bad in social media. Get used to it!
  • Develop relationships for future partnership opportunities—This goal is to keep track of those with whom you’ve connected.  For example, if you met a potential speaker for your webinar, include that person into your digital Rolodex.  If a vendor contacts you through your blog, capture that lead and take note.
  • Increase traffic to your website—Keep track of visitors to your website who come from each of your social media sites.  If you’re promoting an event using social media, consider using a unique code to track the campaign.

Measuring social media is a never-ending debate.  What metrics do you use to measure social media?  What objective are you measuring those metrics for?

When it comes to measuring social media, it takes a multitude of metrics as well as trending reports to get a sense of what to improve.

#7: Analyze, Adapt, and Improve

Your social media strategy doesn’t end with measurement; it goes beyond that.  You need to analyze your social media campaigns, adapt any new findings into your current processes, and improve your efforts.

Testing and experimentation will perfect your social media efforts.

As you dive deeper into the never-ending pool of social media, you’ll quickly understand what works and what doesn’t.

More specifically, you’ll develop favorite tools to use, realize that there are certain days and times where it doesn’t pay to be active in social media, and come to the conclusion that you still have lots to learn.  It’s a wonderful new world and I hope many of you are as thrilled to be part of it as I am.

Conclusion

Social media strategies will vary for each business and for each industry.  However, one thing is clear: social media needs to have “all hands on deck” in order to be successfully integrated into your company’s goals and objectives.

In general, I view social media as a strategy, not a tactic. I consider the social media platforms like blogs, Twitter, Facebook, etc., as tactics that tie into the social media strategy.  In other words, outline your social media strategy and support your strategy with tactics.  Without a carefully thought-out plan, you’ll eventually be overwhelmed with social media and even worse, get burnt out by it.  Use this guide as a stepping-stone to your social media success.  Cheers!

What are your thoughts about strategy versus tactics? Do you have any tips from your own experience developing a social media plan?  Please share your thoughts in the comments box below.
via How to Create a Social Media Strategy for Your Business | Social Media Examiner.