Posts Tagged Social media
Mobile Marketing
Posted by George Sklavounos in Mobile, Social media on November 2nd, 2011
Mobile Rewards Platform
WeReward is a mobile rewards platform that allows business owners to drive purchases, increase loyalty and better understand their customers. WeReward promotes your local business, consumer product or mobile app, through an application consumers download to iPhone and Android devices. Consumers are able to earn WeReward points at over 15 millions businesses in the United States. WeReward points act as a cash rebate, creating real value for our users. 
How it works
When a customer uses WeReward at your business or with your product, they are required to take a picture of their receipt or buying experience and submit it back to you for verification. You only incur costs when a customer completes a verified transaction with your business. You know the return on investment for every marketing dollar you spend. For a more detailed explanation go here.
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Location MarketingWeReward allows consumers to discover and search for businesses in their local area. Our mobile apps utilize the GPS location of the customer to advertise your business to customers when they are physically close and ready to spend. Learn more about local marketing. |
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Product MarketingIf you have a consumer product, or other manufactured good WeReward can help you get the word out and drive real, measurable sales. Learn more about consumer products. |
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App MarketingWeReward allows App developers to connect with our community by providing rewarded app downloads. Application developers can see who downloaded their app, when they downloaded it and how often they use it. Learn more about app marketing. |
Social Media Marketing
WeReward is integrated with Facebook, Twitter and Foursquare, allowing users to easily share their experience with friends. Every time a user claims a reward they are promoted to share the reward with their social network.
Compendium | The Business Blogging Platform
Posted by George Sklavounos in Software on October 27th, 2011
Business Blogging Platform that lets you control the message
| Create More Content Capture Customer Stories Assign Authors to Topics Content Ideas and Suggestions Top Posts Leaderboard |
Control Your Message
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Consulting and Support
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IT Free
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Olark – Premium Live chat
Posted by George Sklavounos in Affiliates, Software on October 27th, 2011
The Premium Live chat
Create trust, loyalty, & happy customers
 Chat inside your IM clientno proprietary tools to learn!
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 CRM Integration & Transcriptskeep track of all your clients
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 Beautiful & Customizablean enjoyable no-popout experience
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 All the action in your IM client GTalk, iChat, or Meebo (even mobile!) |
 Beautiful visitor experience Great visuals and low barriers to chat |
 Dead simple install Copy & Paste JavaScript |
7 B2B Social Media Tools
Posted by George Sklavounos in Social media on October 27th, 2011
7 B2B Social Media Tools
With the vast array of social media tools out there, it’s easy for some useful ones to get lost in the mix. Here’s a few that might be flying below the radar, but can be valuable tools for B2B marketers.
1. Social Mention
http://www.socialmention.com
Cost: Free
For those of you that use Google Alerts you may want to take a look at Social Mention. Social Mention is a real time search platform that will allow you to search on a keyword/phrase and see its social mentions across 100+ social media properties. It offers a strength score, sentiment ratio, a passion score and reach. This stream of information can be fed into your RSS feeds or be delivered to your inbox. It also displays Top Users, Top Hashtags, and Sources. It’s a great addition to your listening toolbox.
2. Flowtown
http://www.flowtown.com
Cost: Free trial, monthly fees based on imported contacts and email volume
When all you have is an email address, Flowtown can give you a name, age, gender, occupation, location and all the social networks that person is on. It’s a great resource if you need to append your customer file with social network profile information, learn more about the social habits of your database or if you want to target them on social networks.
3. Compendium Blogware
http://www.compendium.com
Cost: Varies depending on number of keywords
You should consider Compendium if you rely on your blog for SEO results. Compendium’s Blogware product helps you target keywords because it automatically organizes your content in a way that’s ideal for search engines to crawl. It also has great administrative tools with a step-by-step approval process so you can manage your blog content within your organization.
4. Trackur
http://www.trackur.com
Cost: Free for 1 saved search, plans for multiple saved searches
Trackur is a social media monitoring tool that provides an impressive set of features at very reasonable costs. You can save searches which are updated every 30 minutes, receive alerts via RSS or email, bookmark and save discovered items and track sentiment and trends. You can try it for free which includes one saved search, so its easy to give it a test run to see if its right for you, and if so just upgrade into one of the paid plans.
5. Swix
http://www.swixhq.com
Cost: Free (for now)
Swix is your social web index. It allows you to create pods, which is a way to see your metrics for a particular social media property (Twitter, YouTube, your blog, Flickr, MySpace, etc.) Then for each property, you can enter your amount spent, your cost per unit and then see your return on investment. It’s simple to use. For a great review of Swix, read Jay Baer’s post A Social Media Scoreboard that Works.
6. Addictomatic
http://addictomatic.com
Cost: Free
Addictomatic instantly creates a custom page with the latest buzz on any topic. Pick the channels where you want to source your information then save your search as a bookmark. It’s a helpful way to determine the buzz about your product or service, find potential audience and to see what channels are sources of content for your keywords/phrases.
7. Spiral 16
http://www.spiral16.com
Cost: N/A
Spiral 16 offers 3D Visual Mapping. Their visualizer displays the relationships between unique URLs in dynamic 2D and 3D maps. This enables users to quickly identify key influencers who are spreading a positive, negative, or neutral message about a topic across the Internet. It can help you discover trends, identify targets, measure campaigns and sentiment and increase customer loyalty.
Are there any other tools you find useful in your B2B marketing research, monitoring or ROI calculations? Leave us a comment with your favorites.
Read more: http://socialmediab2b.com/2010/04/b2b-social-media-tools-3/#ixzz1bxiZBVtG
via 7 B2B Social Media Tools You Haven’t Heard Of | Social Media B2B.
Social networking platform
Posted by George Sklavounos in Affiliates on August 31st, 2011
Powerful Groups for the New Social Era
GROU.PS is a do-it-yourself social networking platform that allows people to come together and form interactive communities around a shared interest or affiliation with built-in apps enabling easy collaboration and communication. Check our apps here:
White Label
Groups organized for the Facebook Age
Using GROU.PS is a no-brainer for those used to websites like Facebook, and will offer your members a host of great features, like unlimited document sharing, group chat, and more.
GROU.PS is a social groupware platform that allows people to come together and form interactive communities around a shared interest or affiliation. The functionality of any online group is limited only by the members’ collective imagination and ambition. The GROU.PS platform is used to create a wide variety of community sites, including online gaming forums, e-learning classrooms, fan clubs, charity fundraising campaigns, college alumni societies, and event planning portals. In short, any organization seeking to aggregate and organize people online can greatly improve its effectiveness, engagement and appeal by migrating to the GROU.PS platform. By giving any user the ability to create an easy-to-use, yet powerful, social network, GROU.PS is propelling online collaboration, communication and content sharing in a new socially aware direction.
Guide to Social Advertising
Posted by George Sklavounos in Social media on August 16th, 2011
How to Add a Tweet Button to your site
Posted by George Sklavounos in Social media on August 8th, 2011
Full link: http://twitter.com/home/?status=Your text here: http://blog.social-media.gr via @jorjevio
Using Twitter’s Tweet Button
Twitter provides a tool to create a tweet button right from their site. It’s somewhat limiting because it uses JavaScript, but it can be a good way to start using a tweet button on your web site, for example. You simply select the button you’d like to use, enter in your tweet text and URL, then copy and paste the code.
Adding a Tweet Button in an Email
To add a tweet button in an email marketing campaign requires that you create an image and link it using the standard link format shown above, although it’s not always that straightforward. The biggest challenge is accommodating various email clients and anticipating how your email marketing service will render the link. Make sure you test the link because you may need to use URL encoding so the link works properly.
If you want to use a hashtag in your preformatted tweet, use %23 instead of the pound sign so it renders properly (this is for all tweet links, not just those included in email).
Including a Tweet Button in a PDF
Adding a tweet button in a PDF can be done by putting an image into your original non-PDF document, then adding the link into the PDF before publishing. The process if outlined along with some great tips on the Social Media Examiner blog.
Incorporating a Tweet Button on Your Facebook Page
The Twitter tweet button doesn’t work on Facebook because of JavaScript, so to add a tweet button on your Facebook Page, you will need to have an FBML tab, an image for your button hosted somewhere, and the standard link you created above. Then you would just code the button directly into your FBML code (or other customized tab) for easy sharing.
Be sure to check the total characters of your tweet. We know what Twitter allows 140 characters, but 120 or less allows the tweet to be easily retweeted and shared again.
Where do you use a tweet button to encourage sharing of your content? Do you think it’s effective at driving new traffic?
How to Monitor Your Social Media Presence in 5 Easy Steps
Posted by George Sklavounos in Social media on August 1st, 2011
1) Check Twitter for chatter about your company ( 2 minutes ): Use tools like TweetDeck or Twitter Search to monitor conversations about your company in real-time.
2) Scan Google Alerts ( 1.5 minutes ): Check Google Alerts for your company name, products, executives or brand terms. To set this up, enter your search terms in a Google Alert and select to receive updates as they happen or once daily. Now, when people blog about your products, an alert will be sent to your inbox. You can read the articles and respond right away!
3) Check Facebook stats ( 1 minute ): Visit your Company Page’s Faacebook Insights. This can be found under the page’s main photo if you are an admin for your page. Scan your active users and interaction stats. Check out your wall posts or new discussions if you have them enabled for your page.
4) Answer Industry-related LinkedIn questions ( 3 minutes ): Search for questions on LinkedIn that you or members of your company can answer. You can set up an RSS feed for specific question categories to go to your Google Reader as well. When you find a relevant question, respond and include a link to your website or a relevant blog post that might be helpful to your audience.
google+ button plugin script
Posted by George Sklavounos in Social media on July 26th, 2011
Add +1 to your pages to help your site stand out
+1 buttons let people who love your content recommend it on Google search
The +1 button and search results
How does +1 affect search results?
Does +1 affect my site’s performance in search?
How will the +1 button affect my traffic?
Will +1’s from my site show up in search results?
How does the +1 button affect my ads?
Who sees +1?
Who can see the +1 button in Google Search?
Who can see annotations from +1 buttons?
Will users on mobile browsers see the +1 button?
Are +1′s public?
Adding the +1 button to a site
How do I add the +1 button to my site? Where should I put the +1 button on my pages?
Can I place multiple buttons on a single page that all +1 different URLs?
What languages is the +1 button available in? How often will Google crawl my +1′d pages?
How does +1 work with Buzz?
Do we still need the Google Buzz button?
Some of my users get a security warning when they view pages with the +1 button. How do I get rid of this?
Configuring the +1 button
What button sizes are available?
What does the “Language” drop-down control?
via plusone-button.
Mashable new share button
Posted by George Sklavounos in Social media on July 22nd, 2011
I just noticed that mashable changed the many share buttons on the left of each post to a M Share button, i just figured it because i registed as a mashable user , and now notice on an other pc the share buttons are float:righ;t in the post.
The new nifty M share button shows the number of total share with each social network number of share on onmouseover on the M Share button.
