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When you create a Facebook Developers account and a new iframe application for a custom tab, you are the admin of that application. If the application is for your own page, this isnâ€™t an issue. But, what if you are creating the application for a client? Do they want you to be the admin / owner of the application once the work is complete? Maybe. But leaving control of the application to an outside consultant can potentially lead to problems later.
For example, the Admin has the ability to completely delete the application. They could also post a different page than the one originally created, if they felt the need to be malicious.
I know the people I work with trust me because many of them leave me as admins on their pages even after the work has been completed and even after I recommend to them that they remove my access. Or maybe they donâ€™t trust me and they just arenâ€™t bothering to take the precaution.
Well, you can transfer Admin rights for the application. Hereâ€™s how you do it.
- Go to the Facebook Developers page.
- Click on My Apps.
- Locate the app that you want to edit, if you have more than one, and select it.
- Click on Edit Settings.
- On the About Tab there is a section near the bottom called Manage Users.
- You can change the role of the user, remove a user, and a new user.
- Obviously, if you are the only user, you donâ€™t want to change your level of access or remove yourself. Then no one will have access to the application.
- A new user can be added by typing in a friendâ€™s name into the Add User field. One thing I donâ€™t like about this is that you can only add a friend. I am not usually facebook friends with my clients so in order to add them as a new user to the application, I would have to become friends first. It would be better of you can add a user via an email address.
- Another bad feature is that as soon as you select a name, a request is sent without any further approval on your part. When I was first testing this, I selected the wrong name and sent a pending request to someone who has nothing to do with creating Facebook apps. That was fun.
- The new user will be considered pending until she accepts the request.
- Once the new user is added, you can be removed as the Admin of the application.
As with many features on Facebook, this doesnâ€™t work quite the way we would like it to but at least administration of the application can be transferred to another user.
Custom Facebook Tab with Iframes
- Make a html, php or other type of web page and upload it to your web server. Instead of the code going directly into the Static FBML application the iframe application will be pulling the page you made to Facebook. This page will still need to fit within the Facebook size limit of 520px wide.
- Go to the Facebook Developers site.
- Create a new app by clicking on the â€˜Set Up New Appâ€™ button.
- Give the app a name. I recommend naming it what you want the name of the tab to be. Agree to the Terms of Service and click on the â€˜Create Appâ€™ button.
- Now for the fun part â€“ the security check with the unreadable captcha. (I despise captchas but I guess thatâ€™s a topic for another day.)
- You will now be on the About Tab for the new application.
Give the application a description. You can also upload an icon and a logo. I recommend at least using the icon because in the list of tabs on your page, your icon will appear rather than the iframe or static fbml icon. This is all we *have* to fill in on the About Tab.
- The next tab we fill out is SUPER important. This is Facebook Integtration.
- Canvas URL â€“ fill out the directory where the file you uploaded is located. This DOES NOT include the name of the file. The URL must have a trailing slash. In my exampleit is http://kimwoodbridge.com/facebook2/
- Canvas Type â€“ select, you guessed it, iframe.
- Iframe size â€“ select auto-resize unless you want ugly scrollbars. Removing the scrollbars completely requires additional steps, which I will be discussing next week.
- Tab Name â€“ this is what you want the tab to be called, such as Welcome, About, Contest, etc. The first time I tested this my tab name was ignored and the name of the Application was used, which is why I recommended naming the application what you want the tab to be called. Iâ€™m not sure why this happened or if I did something wrong the first time so if someone can clarify this, please let me know.
- Tab URL â€“ this is the name of the file you uploaded. In my example it is index.html
- Click on Save Changes.
- You will now be on the screen with information about your new application. You do not need to submit it to the directory. Actually, you probably donâ€™t want to do this because than anyone could add you custom iframe tab to their page â€“ I donâ€™t know why anyone would want to do this but you just never know.
- Click on the link on the right of the application information page that says â€˜Application Profile Pageâ€™.
- You now need to add the application you created to your page. This is like adding any Facebook application, such as Static FBML. Click on the link on the left under the profile image that says â€˜Add to My Pageâ€™. If you are an admin for multiple pages, you will need to select the correct page to add the new iframe page application to.
- Go to your page and you will see the new tab in the list under the page photo and, if you uploaded your own icon, you will see that next to the name of the new iframe page tab.
Click More> Edit at the bottom of the list and you can move the tab higher up the list but it canâ€™t go higher than Wall and Info.
- You can make this the default landing tab by going to Edit Page > Manage Permissions.
- You will have to make one of these for every custom tab that you want to make â€“ if a page is going to have three custom tabs you will need to make three iframe apps for it.
- It is my understanding that if you are not logged into Facebook, you will not be able to see a custom tab created with iframes. This is not good for google searches that were locating our custom Facebook tabs. If I am wrong about this, please let me know.
- I have not yet figured out how to use code similar to visible to connection that is used to hide content from people who havenâ€™t liked the page.
- You can add your Google analytics tracking code just like you would to any web page!
- You could make different pages in advance and quickly swap them out by simply changing the Tab URL in the application settings.
- Other? â€“ You tell me.
You can visit the iframe tab I made here. I made a couple of changes to the content but I do need to update the video and make other changes.
If you would like assistance creating iframe tabs or transitioning your current tabs to iframes, please contact me for rates and to get added to my schedule.
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Why the Search Marketing Industry Must Adapt or Perish
A New Model
More recently, the search engineâ€™s algorithm has put most of its weight towards links around the web. To the search engines, a link is a vote of confidence. But not all links are created equal. A vote of confidence from someone influential in society is much more powerful than that of an Average Joe. A link from NYTimes.com is much more powerful than one from â€œJoesHardwareShopInNYC.com.â€
SEOs figured this out too. Itâ€™s called â€œlink building.â€ We either create high quality content (which is what Google likes) and hand it off to websites in return for a link (white hat SEO) or pay for a link without providing any content (black hat SEO).
With the proper techniques, good SEOs can take a website and, with good link building techniques, put them in the top 10 to 20 results for a term that gets millions of searches a month. And as of right now, it still works.
But as SEOs look around the field, itâ€™s obvious that the engines are changing. Their most recent update, focused on killing content farms, saw had a nearly 12% change in their algorithm.
There is no doubt that the keywords on your pages and the inbound links to your site will still play a major role in rankings, but the next big change is theâ€youâ€ factor.
The â€œYouâ€ Factor
In 2009, Rand Fishkin wrote a blog post titled â€œTerrible SEO Advice: Focus on Users, Not Engines.â€ I think if he wrote the post today, he might reconsider that first adjective.
As recent changes to Google have illustrated, search engines are moving towards a more user-focused algorithm. Most Internet marketers would agree that humans are much harder to manipulate than a computer-based algorithm. While there are certain aspects of life that are consistent for all people â€” eating, sleeping, and so on â€” everyone has their own unique set of preferences that define them as an individual.
So why hasnâ€™t Google been taking these unique preferences into account in its search rankings? Well, it has, but not to the same extent that it has been changing its algorithm. In the past, links (which were often created by humans) were the most natural way to determine relevancy and popularity. As the Internet has evolved over the last decade, links arenâ€™t controlled by human placement to the extent they were years ago. But, as the Internet has evolved, so has the way humans can express themselves. Online behavior isnâ€™t limited to e-mail and stand-alone blogs anymore.
read the entire article at: Why the Search Marketing Industry Must Adapt or Perish.
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In addition to being a great standalone marketing strategy, social media marketing is also widely used in concert with search engine optimization. One of the reasons social media marketing has been so widely adopted by those in the SEO industry is because of the dramatic impact that social media has directly on search engine listings. Here are three ways that social media impacts those:
1) Getting quality, relevant inbound links
It’s no secret that a successful social media marketing campaign can result in thousands of new inbound links to your site. It’s also no secret that inbound links are one of the most important things that influence the rankings of your site. Put two and two together, and it’s easy to see how social media can be a great way to improve your rankings.
The best thing about this is that the majority (if not all) of the links that come from a social media marketing campaign are natural links; they’re not reciprocated, bought, or solicited
2) Using social media websites for reputation management
Lots of social media sites, especially the more popular ones, rank very well within the search engines. This can be both a positive and negative thing when it comes to managing your reputation.
On one hand, it is very easy to control the first page of results by leveraging these sites. Get people talking about your company or site positively on Digg, MySpace or YouTube, and you might end up with those almost as “good references,” listings that show up on the first page of search engine results for your name, along with your own site.
On the other hand, if you’re not careful, it can be very easy for someone to tarnish your brand with social media. Take Comcast for example; if you look at the first page of results on Google for comcast, you will notice that there is a video on YouTube of a Comcast technician sleeping on a customer’s couch.
3) Ranking pages on social media websites
Do you have a new site that you’re having trouble ranking? Consider trying to rank a page on a social media site instead. Like I mentioned above, these sites rank extremely well on the search engines. Their domains are very powerful and with a few links to an internal page, it has a great shot of ranking, even for competitive keywords.
So if you’re launching a brand new site and you know it’s going to be awhile before it ranks, you might want to consider uploading some videos to YouTube or creating a MySpace profile and building a few good links to it. I’m not saying it’s better to have these pages rank than your own site, but it’s definitely better than not having anything ranked.
As you can see, there are a number of situations where social media can affect your SEO efforts, both positively and negatively. In fact I’m willing to argue that it’s becoming more of a necessity to learn how to use social media in concert with SEO. It is also important that you are conscience of the impact that it can cause to your reputation and you manage that effectively, but that’s a separate post for another day.
1. Choose the best name for your Facebook Page â€“ and donâ€™t change it
2. Select the best URL (Facebook username) for your Facebook Page
3. Use the â€œAboutâ€ text box to place keyword-dense prose near the top of your Page
4. Use the â€œInfoâ€ tab to include more important keywords, text, and high priority links on your Page
5. Create â€œStatic FBMLâ€ boxes and tabs to place lengthy content and more static links on your Page
6. Post direct links to your website (or other relevant sites) in your Pageâ€™s stream
- 6.1. Raw URL
- 6.2. Attach Link
7. Add photos with captions, events with descriptions, and a discussion forum
8. Get more inbound links to your Facebook Page from the web by posting links to your Page on all your websites
9. Get more intra-Facebook inbound links by getting more Facebook fans
10. Strengthen intra-Facebook reciprocal linking by getting fans to comment and like content in your stream
Read entire article atÂ insidefacebook.