Posts Tagged SMO
Add a custom iframe tab for your facebook fan page!
No need to be a facebook developper in order to install an Iframe app on your facebook fanpage! Every Facebook brand page owner have to make it more engaging in order to turn visitors into fans, leads and boost sales by means of promotion on social media.
These are the best templates and utilities for your facebook fan pageIframe apps also provides many services that a facebook fanpage could require such as contact form, live streaming or many other utilities that will enable fans to get a better overall knowledge of your brand.
Iframe apps and other “install and play” apps for free!The best part about our service is that you are able to use iframe apps and other “install and play” apps for free!
Introducing the Google+ Hangouts API
Bring people together like never before
Mobile Rewards Platform
WeReward is a mobile rewards platform that allows business owners to drive purchases, increase loyalty and better understand their customers. WeReward promotes your local business, consumer product or mobile app, through an application consumers download to iPhone and Android devices. Consumers are able to earn WeReward points at over 15 millions businesses in the United States. WeReward points act as a cash rebate, creating real value for our users.
How it works
When a customer uses WeReward at your business or with your product, they are required to take a picture of their receipt or buying experience and submit it back to you for verification. You only incur costs when a customer completes a verified transaction with your business. You know the return on investment for every marketing dollar you spend. For a more detailed explanation go here.
WeReward allows consumers to discover and search for businesses in their local area. Our mobile apps utilize the GPS location of the customer to advertise your business to customers when they are physically close and ready to spend. Learn more about local marketing.
If you have a consumer product, or other manufactured good WeReward can help you get the word out and drive real, measurable sales. Learn more about consumer products.
WeReward allows App developers to connect with our community by providing rewarded app downloads. Application developers can see who downloaded their app, when they downloaded it and how often they use it. Learn more about app marketing.
Social Media Marketing
WeReward is integrated with Facebook, Twitter and Foursquare, allowing users to easily share their experience with friends. Every time a user claims a reward they are promoted to share the reward with their social network.
Advantages of social bookmarksÂ Â Â : http://newsletter.blizzardinternet.com/advantages-of-social-bookmarking-for-smbs-and-hospitality-businesses/2006/07/31/
drive qualified traffic
will increase your link popularity
will eventually affect your actual rankings in the â€œorganicâ€ search engines
indexed by search engine like Google almost instantly.
keyword rich company bookmark available to others to share
disadvantage of social bookmarking. If you search to get a list of major Social bookmarking websites then you will get a list of 200 social bookmarking websites. These websites are indexed by search engine quickly also they vanish from search results quickly. As these websites are made using web 2.0 so there is ability to interact with readers, spammers and any one can take the advantage of it.
Social bookmarking is one of the latest online business trends for promotion website. There areÂ very less disadvantages compared to advantages.
Advantages and Disadvantages of Flickr
1. Basic account is free.
2. Cool social sort-of-thing
3. Lots of websites support Flickr integration
4. Lots of cool features, like geotagging, what model of camera took a photo, and more of the like.
1. Only 100 megabytes a month for a free account.
2. Videos are only for paying members.
3. Subject to being taken down for â€œquestionable contentâ€.
The advantages of blogs from an organizational perspective include the following:
1. The consumer and citizen are potentially better informed and this can only be good for the long-term health of our societies and economies.
2. Blogs have potential to help the organization develop stronger relationships and brand loyalty with its customers, as they interact with the â€˜human faceâ€™ of the organization through blogs.
3. Blogs, in an intranet environment, can be an excellent way of sharing knowledge within the organization.
4. Blogs can be a positive way of getting feedback, and keeping your finger on the pulse, as readers react to certain pieces, suggest story ideas, etc.
5. Blogs can build the profile of the writer, showcasing the organization as having talent and expertise.
The disadvantages of blogs are:
1. Most people donâ€™t have very much to say thatâ€™s interesting, and/or are unable to write down their ideas in a compelling and clear manner.
2. I have often found that the people who have most time to write have least to say, and the people who have most to say donâ€™t have enough time to write it. Thus, the real expertise within the organization lays hidden, as you get drowned in trivia.
3. Like practically everything else on the Web, blogs are easy to start and hard to maintain. Writing coherently is one of the most difficult and time-consuming tasks for a human being to undertake. So, far from blogs being a cheap strategy, they are a very expensive one, in that they eat up time. As a result, many blogs are not updated, thus damaging rather than enhancing the reputation of the organization.
4. Organizations are not democracies. The Web makes many organizations look like disorganization, with multiple tones and opinions. Contrary to what some might think, the average customer prefers it if the organization they are about to purchase from is at least somewhat coherent.
7 Steps For a Successful Social Media Strategy
Do you work for a large company? Before you develop your strategy, make sure your upper-management team believes in social media and that the first goal is not to sell, sell, sell.Â In other words, if your business is jumping into social media because â€œeveryone else is doing itâ€ or because you want to sell product rather than to build relationships, please step away from social media.Â Social media is a long-term commitment and not a marketing gimmick.
If youâ€™re having a tough time convincing your team that social media needs to be integrated into your marketing plan, then counter any concerns with these responses to common social media objections.
Itâ€™s important for the organization to understand that testing and experimentation are keys to success.Â This comes naturally to an organization whose culture embraces being proactive and open.Â The reason why all businesses need to have a social media strategy is because it prevents any misunderstandings and emphasizes why social media is relevant to your businessâ€™ overall goals.
Here are seven key points to considerâ€¦
#1: Determine Your Goals and Objectives
Determine who owns social media.Â Whether itâ€™s marketing, PR, or communications is irrelevant.Â In a perfect social media world for businesses, social media instills a collaborative approach and breaks down silos.
Whatâ€™s important is to understand your social media goals and objectives and how they tie into your overall company goals.
Keep it Specific, Measurable, Attainable, Realistic/Relevant, and Timely (aka be SMART!).
#2: Research, Research, and Research Some More
Rather than jumping into the social media pool with both feet, do the equivalent of the â€œsplash-water-on-selfâ€ maneuver so you know what to expect.Â Step two of creating an effective social media strategy is research.
- Develop a list of social media sites where you can potentially engage with people.Â The list will most likely start off with Twitter, Facebook, LinkedIn, and a few select blogs and forums.
- Check out each of the social media sites on your list and do additional research to determine relevancy by searching for your brand name, your competitors, and your target keywords.Â Listen to whatâ€™s out there, identify, and understand your target audience.
#3: Create a Digital Rolodex of Contacts and Content
When social media is done correctly, relationships will build naturally.Â Begin making connections by following the conversation.Â You can do this by subscribing to blogs in your industry and by making a list of influencers who are relevant to your business.
This becomes handy when itâ€™s time to provide content on your social networks.Â Read Emily Proctorâ€™s article in which she provides some excellent pointers on a social media content strategy.
#4: Join the Conversation to Develop Relationships
Now itâ€™s time to start making use of all the research youâ€™ve done.Â You can start joining the conversation by posting comments on blogs and forums, answering questions on Yahoo! and LinkedIn, joining groups related to your industry and joining Twitter chats.
Begin developing relationships by following and friending influencers and those in your industry.Â Donâ€™t just look for people with thousands of followers; youâ€™ll be surprised by the value that someone with only a couple of hundred followers provides.Â Hereâ€™s an article on how to network on Twitter.
#5: Strengthen Relationships
Itâ€™s easy to hide behind your avatar or profile picture, but face-to-face is incredibly powerful.Â I think more people are now realizing how underrated the in-person interaction really is because of how far social media has come, allowing so many people to â€œhide.â€
Attend offline events related to your industryâ€”not only to strengthen your knowledge base but also to network and strengthen relationships with those you might have conversed with via social media but never met in person.Â A popular offline event is known as a tweetup.
#6: Measure Results
You have goals and objectives, right?Â That means you should be able to measureÂ your success.
Remember, what you measure will tie into the goals and objectives of your social media strategy.
Letâ€™s take the four commonly used objectives:
- Improve brand presence across social channelsâ€”The measurement goal here is an increase in the number of followers on Twitter, number of fans on Facebook, number of comments, number of times your brand is mentioned in blogs and forums and so on.
- Increase positive sentiment about your brandâ€”The goal here is to convert the number of positive mentions while taking note of negative mentions.Â Has the ratio of positive to negative comments improved?Â With the good comes the bad in social media. Get used to it!
- Develop relationships for future partnership opportunitiesâ€”This goal is to keep track of those with whom youâ€™ve connected.Â For example, if you met a potential speaker for your webinar, include that person into your digital Rolodex.Â If a vendor contacts you through your blog, capture that lead and take note.
- Increase traffic to your websiteâ€”Keep track of visitors to your website who come from each of your social media sites.Â If youâ€™re promoting an event using social media, consider using a unique code to track the campaign.
Measuring social media is a never-ending debate.Â What metrics do you use to measure social media?Â What objective are you measuring those metrics for?
#7: Analyze, Adapt, and Improve
Your social media strategy doesnâ€™t end with measurement; it goes beyond that.Â You need to analyze your social media campaigns, adapt any new findings into your current processes, and improve your efforts.
Testing and experimentation will perfect your social media efforts.
As you dive deeper into the never-ending pool of social media, youâ€™ll quickly understand what works and what doesnâ€™t.
More specifically, youâ€™ll develop favorite tools to use, realize that there are certain days and times where it doesnâ€™t pay to be active in social media, and come to the conclusion that you still have lots to learn.Â Itâ€™s a wonderful new world and I hope many of you are as thrilled to be part of it as I am.
Social media strategies will vary for each business and for each industry.Â However, one thing is clear: social media needs to have â€œall hands on deckâ€ in order to be successfully integrated into your companyâ€™s goals and objectives.
In general, I view social media as a strategy, not a tactic. I consider the social media platforms like blogs, Twitter, Facebook, etc., as tactics that tie into the social media strategy.Â In other words, outline your social media strategy and support your strategy with tactics.Â Without a carefully thought-out plan, youâ€™ll eventually be overwhelmed with social media and even worse, get burnt out by it.Â Use this guide as a stepping-stone to your social media success.Â Cheers!
What are your thoughts about strategy versus tactics? Do you have any tips from your own experience developing a social media plan?Â Please share your thoughts in the comments box below.
via How to Create a Social Media Strategy for Your Business | Social Media Examiner.
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What is Twitter?
Twitter in Plain English
Entertaining and easy to follow, this video from Lee and Sachi LeFever of Common Craft show ways of understanding how Twitter works and fits into your daily workflow and lifestyle.
48 Ways to Explain Twitter to Skeptics
David Meerman Scott confronts the inevitable questions from the Twitter skeptics. His family asked him to explain Twitter, grilling him on Christmas. Instead of explaining himself, he tweeted the question and posted his replies.
Setting up your Twitter account
The Beginnerâ€™s Guide to Twitter
Michael Hyatt shares a tutorial on how to set up Twitter for your cell phone. He also goes over some basics on how to tweet with third-party tools.
Newbieâ€™s Guide to Twitter
Rafe Needleman shares a step-by-step process of getting started on Twitter. His steps include basics like the initial account set up, getting started on your mobile phone, following and joining friends and even mindset ideas for new Twitter users.
Twitter and Personal Branding: The BIG Mistake I See People Make Every Single Day
David Meerman Scott shares secrets you can use to setup your Twitter profile with your personal brand.
Why You Need a Kick Ass Twitter Background
Marian Schembari shares a few profiles on Twitter and why they represent their brands so well.
Itâ€™s OK to Have Multiple Twitter Accounts
In fact, itâ€™s necessary if you have multiple departments in your business. Christian Collard explains how he uses multiple accounts for his business to target followers and build relationships.
New twitter users start here
Social Media Workflows Part 1: Awareness and Capture
Setting goals before jumping on Twitter will get you farther than any other strategy. Chris Brogan discusses how youâ€™re going to use Twitter for your company and how to put a plan in place.
How to Start On Twitter Without Looking Like a Newbie
Marian Schembari created a new Twitter account for sharing her experiences in her new town of Auckland, New Zealand. Instead of throwing any old thing up there and opening the doors for people to interact with her on that account, she walks through what she did before inviting followers.
7 Tips for New Twitter Users
Shel Israelâ€™s evergreen post has some of the best tips for approaching Twitter when youâ€™re a newbie.
Use Twitter for Your Business the Right Way
Aira Bongcoâ€™s tips give you a solid basic approach to Twitter. Also, find the one way you can use Twitter to set your business apart.
How to Twitter
Wall Street Journalâ€™s Julia Angwin shares her first few Twitter experiences before she got the hang of it and gained followers. She writes about how to use Twitterâ€™s greatest strength to your advantage.
Moving from Social Media Tactics To Your Social Business Plan
Instead of floundering on social media networks, being tossed from wave to wave, David Armano shares foundation-building steps. When your company is ready to tap social media, Davidâ€™s post will help you find secure footing.
Twitter Experiment Results â€” Swapping Person To Brand
Adam Singer makes a case for creating content that is community focused. Find out why creating great content drives traffic from social media networks to your â€œhub.â€
Whatâ€™s up with the whole #hashtag thing?
The Twitter Hash Tag: What Is It and How Do You Use It?
Tech for Luddites gives a great clarification on what a hashtag is, and how to create one.
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
Every definition and term you needed to know around social media in one place. How convenient is that?
Can Social Media Buzz-Words Kill Your Profits?
J.P. Micek shares his impressions about buzzwords in new media marketing. In this article, he gives you a different way of looking at the mindset for using social media to gain the most from words like authenticity and transparency.
Ten Things You Must Know Before Using Twitter
Ten must-know terms and tools.
25 Social Media Buzzwords â€¦ Explained
Jim Tobin put together the top social media buzzwords with thorough definitions so you wonâ€™t be in the dark when someone says â€œsocial graphâ€ or â€œmash-ups.â€
Why you need to be on Twitter
12 Reasons to Start Twittering
Start with the 12 reasons to start Twittering. Michael Hyattâ€™s insights are spot on.
How Twitter Will Change the Way We Live
Robyn Twomey of Time Magazine discusses Twitter and conversation. The fact that a conversation in your head can lead to real-life conversations and connections is changing the world. This post brings up questions surrounding the standards of interacting with others â€” instead of staying in your head or continuing a one-way conversation plan.
Social Media Marketing: 2011 Trends Report
Is Twitter just â€œtoo six months agoâ€ for you? Michael Brenner goes over the 2011 Trends Report with his own thoughts about whatâ€™s coming next in social media.
5 Reasons I use Twitter â€“ (and you should too)
Jeff Delp, a K-12 administrator, says using Twitter can help you as a personal learning tool in five areas of communication. Using Twitter can improve your current work style and future learning.
Do You Tweet? 3 Reasons Why You Should
This oneâ€™s a favorite of mine because Sprike tells you straight up that you shouldnâ€™t expect to land deals or millions of dollars in the first three minutes of being on Twitter. Instead, Sprike shares with you: 1) who you should try to get to follow you, and 2) exactly why.
7 Surprising Statistics About Twitter in America
Jay Baer, co-author of The NOW Revolution, shares the side of Twitter you donâ€™t know, according to an Edison Research Survey. Although this is a 2010 blog post, it still has relevance as to why Twitter is a significant player in social media and still growing like crazy.
35 Ways Social Media Can Make Your Life Easier
Alli from BlogWorld shares how Twitter makes it convenient for you to find valuable, real-time information. Besides using it for business, youâ€™ll get insights into thirty-five other uses for Twitter, making it perfect for the pursuit of #winning.
The Future of Community
Chris Brogan gives an excellent point about the ever-changing nature of web-based community. He shares the evolution of community online, and why Twitter is necessary.
How a Few Tweets Led to a 370% Increase In My Traffic
Tom Meitner shares his Twitter experience with Chris Brogan on Problogger. He says anything is possible if you take action.
Twitter User Statistics Show Stunning Growth
Catharine Smith from The Huffington Post illustrates how much Twitter has grown over the past five years since its launch.
The Ten Ways Twitter Will Permanently Change American Business
Douglas McIntyre from 24/7 Wall Street wrote this evergreen post about how Twitter is evolving into a major marketing tool in ten different areas of media and marketing.
Big companies are doing it â€¦
Coca-Cola VP Talks About the Keys to Social Media Success
Cynthia Boris interviewed Wendy Clark about Coca-Colaâ€™s strategy with Twitter. The tips from this post at Marketing Pilgrim are incredible.
40 of the Best Twitter Brands and the People Behind Them
Jennifer Van Grove interviewed forty major brands on Twitter for Mashable. She came up with the best reasons to be on Twitter and how to create your companyâ€™s strategy based on these interviews.
The government is doing it too â€¦
Cornyn: Lawmakers Having to Conquer Fear of Social Media
Michael Oâ€™Brien of The Hillâ€™s Twitter Room reports about how Sen. John Cornyn uses social media. In this post, find out the number one reason using Twitter will help your business efforts.
Barack Obama on Twitter
He follows back, or so Iâ€™ve heard. I havenâ€™t seen him accept my follow yet
What you need to know
An Insiderâ€™s Guide to Social Media Etiquette
Chris Brogan has plenty of etiquette tips for keeping the conversation going, disclosure, promotion, content production, and sharing.
Twitter Etiquette For Agencies/Freelancers
Tony Bloomberg from Diva Marketing Blog shares more than just a few tips for etiquette and Twitter behavior.
The Most Important Twitter Rule of 2011
Diana Adams says down with the â€œdictatorship mentalityâ€ on Twitter. Discover the reigning Twitter rule for 2011 that trumps everything else.
Twitter, Facebook, Groupon, and Social Media â€“ What Online Advertisers Need to Know
Hollis Thomases delivers the real deal on social media. She goes over the cold, hard facts based on research and reports so you donâ€™t have to.
The Easy Button
Tom Webster of Brand Savant shares the â€œeasy buttonâ€ of the Internet.
WhatÂ is a retweet and how do I do it?
How to Get More Retweet Action on Twitter
The magic on Twitter happens in the retweets. David Cantone will get you started with several simple but important strategies.
How to Increase Your Retweets, Twitter Followers & Klout
Kristi Hines gives you a few easy steps to getting more retweets now. You want more retweets, right?
How to Get Retweeted
Getting retweeted is one of the ultimate goals for marketers using Twitter. Guy Kawasakiâ€™s plan for ultimate retweet domination is on the other side of this link.
5 Steps to Going Viral on Twitter
Dan Zarrella analyzes the specific language and techniques that create more retweets for your Twitter content.
7 Ways to Thank Someone for a Retweet
Angie Schottmuller shares a simple way to thank those followers who retweet your stuff. This goes beyond the basic, â€œThanks for the RT!â€ and to thanking your followers the right way.
The Twitter mindset
1,000 True Fans
The mindset behind any sustainable business. You can gain popularity, coolness and style, but without 1,000 true fans on your side, all the rest fades. BONUS: We all want an audience, hereâ€™s how you can learn to earn yours.
The Four Stages of â€œGettingâ€ Twitter â€” Infographic
See, everyone goes through these stages. Cool infographic from The Chris Voss Show.
The Six Twitter Types
Guy Kawasaki posted on the American Express Open Forum about the different types of people that use Twitter and which ones are the most effective. Check out which one resembles you and what each of them do. Iâ€™m a Mensch, by the way. If you were wondering.
New Media as Community Theater â€” All the Worldâ€™s a Stage
I loved this post by Ann Handley because she explains how new media gives everyone a platform for getting their message out.
An Open Letter to the Social Business Industry
I love Amber Naslundâ€™s message on Brass Tack Thinking. She shares how even though social media is a collective entity, thereâ€™s several approaches people take towards it. Not all are the same, but all are part of the same purpose.
My Recommendation About Your Twitter, Facebook, and LinkedIn
Tim Berry shares the one recommendation every business needs to know about using social media. You donâ€™t have to take it, but it could be a deciding factor for whether you close a sale or not.
How to get Twitter followers
Looking for Mr. Goodtweet: How to Pick Up Followers on Twitter
Guy Kawasakiâ€™s post offers insights on getting more Twitter followers. He uses these strategies himself.
Who You Gonna Follow Now?
Guy Kawasaki shares three sources that will help you decide who to follow.
Writing Killer Content in 140 Characters or Less
Killer content on your blog can get people to stick around. Twitter only has 140 characters. How do you create killer content in 140 characters? Marly shares a complete list on crafting a message in 140 characters or less.
Why 150 Followers is All You Really Need
Do the number of followers really matter? Find out the number one reason why it doesnâ€™t matter according to Srinivas Rao and get tips on building your base to 150 in just a few steps.
10 Reasons Why I Follow You on Twitter
Brittany Rubinstein shares why she and a million other people on Twitter might follow you.
How To: Expand Your Twitter Tribe
Seth Godin wrote the book on tribes for businesses.Â In this post, your business gains a list of ways to expand your reach on Twitter from Aaron Lee.
Brand management on Twitter
The Evolution of Brands on Twitter
Jeremiah Owyang shows you exactly how to get up and running on social media.
Twitter, Customer Service, and Good Brand Management
So many marketing gurus are predicting social media as the future. Valerie Maltoni shares a list of tools and ways to monitor your brand and respond to conversation in a matter of minutes. By doing this, you increase web presence and provide excellent customer service.
Lean, mean Twitter marketing strategies
62 Ways to Use Twitter for Business
If you think you know everything about Twitter, I challenge you to read this post by Meryl Evans. Even the most die hard Twitter users will find at least one action step in this list to use immediately.
How to Use Twitter as a Twool
Cut through monkey talk running around in your head about Twitter. Go read Guy Kawasakiâ€™s post and get clear on a Twitter strategy you can put in place now. Itâ€™s a few years old, but still applies.
TweetWhen: The Science of Timing
Dan Zarella shares three years of research and a free tool thatâ€™ll show you exactly when to tweet. Watch his webinar to see customized graphs for getting the most retweets.
10 Ways Brands Can Target Moms by Fusing Online Advertising and Social Media
Hollis Thomases put together a list for businesses to get over the wondering of what to do on Twitter and other social media platforms. Print her list and go do it.
The Only Twitter List a Business User Needs
Mario Sundar shares how to use Twitter and LinkedIn together to maximize and keep track of contacts for your business.
4 Ways Companies Use Twitter for Business
Want to see a new media marketing strategy that big companies use? Here are four from Sarah Perez.
Are Twitter Chats Part of Your Social Media Strategy?
Angela Maiers talks about using Twitter chats to grow your business. Donâ€™t know what a Twitter chat is or how to find one? Angela has your back.
Opportunity for Better B2B Marketing with Social Media & SEO
Lee Odden makes a strong case for B2B marketing using social search and SEO. He backs it up with statistics and the right way to implement a plan.
Stop Trying to Engage Your Audience
Gahlord Dewald shares an extremely useful tip after helping a fellow entrepreneur. Find out the one thing to look for when scanning Twitter feeds.
Social Media, Generosity and the Hockey Stick
Find out how karma can come back to your business through the eyes of Jeff Gibbard. One question will determine whether youâ€™re spinning your wheels in social media, or investing in the future.
How To (Successfully) Break The First Rule of Social Media
Just like grammar, copywriters break the rules (and have fun doing it). So find out the number one rule that will skyrocket your social media experience and send raving fans flocking to you.
Prospecting on Twitter
How to Use Twitter for Sales Prospecting
Use this post as your prospecting tool and mindset helper in one. Short and sweet, it has real value for getting to prospecting on Twitter right away.
Actively Prospecting with Twitter
Geared toward real estate professionals, the Rainmaker Masters Circle blog shares the benefits youâ€™ll receive from prospecting on Twitter and the value youâ€™ll add to potential clientsâ€™s lives by providing a needed solution.
Two-Minute Social Media Tips: Local Prospecting with Twitter
(Video) Troy Janisch from Social Meteor shares some quick and easy tips for prospecting locally. Since itâ€™s predicted that all businesses are going to get left behind if they arenâ€™t active in social media, check out these tips to see what you can do right now.
Craft eye-catching Twitter headlines
The Art of Writing Great Twitter Headlines
Brian Clark gives you a must-read recipe for writing headlines that get clicks and retweets.
Manage Multiple Accounts Without Medication
If you have quite a few social media accounts to keep up with, Erika Napoletano gives you the full disclosure on how to manage it all.
Top Ten Social Media Tools for Daily Use
Mari Smith shares her faves for making social media manageable across multiple platforms. Besides Twitter, Mariâ€™s website features plenty of posts on Facebook as well.
50 Ideas on Using Twitter for Business
Chris Broganâ€™s ways to use Twitter for business. Itâ€™s a printable list of fifty of the sharpest ways to use Twitter today. If youâ€™re stumped on getting started, read through this list and get to it.
Why Thereâ€™s Nothing Wrong with Social Media Automation
Twitter purists beware! Danny Brown gives excellent reasons why itâ€™s perfectly fine to use automation tools for Twitter. I mean, geez, you canâ€™t grow eight arms so why not automate where you can? With Dannyâ€™s tips, youâ€™re set..
4 Ways to Track Tweets
Patrick Garmoe shares the best tools to track your tweets. Since tracking your online presence is necessary, find out the exact tools you need to do it well.
3 Steps to a Productive Life on Twitter as a Blogger Using Buffer
You may have already seen Leo Widrich or spoke to him on Twitter about Buffer App. Hereâ€™s a behind the scenes glance at what it does and how it can help your business.
Top 5 Twitter app alternatives for iPhone
Of course where would we be without Twitter for iPhone. Actually Iâ€™m still stuck in the stone age and donâ€™t have a smart phone yet, but for all of you who do, these apps can help you manage Twitter on the go.
How Much Time Does Twittering Really Take?
Do you have to spend 14 hours a day working Twitter like Gary Vaynerchuk? Could you tweet and be effective on Twitter for 20 minutes a day? Find out from Michael Hyatt.
A Review of Triberr and the Spin Sucks Analytics
Gini Dietrich shares why Spin Sucks uses Triberr and how it will help your business with social media. Youâ€™ve got to see her hard fact analytics over a two-month span, amazing.
How To Setup HTTPS Better Security on Your Twitter Account
Chris Voss shares how a hacker got into the Twitter accounts of several people in the same coffee shop. He also shares how you can ensure this doesnâ€™t happen to you while tweeting when out and about.
Twitter social proof
What Your Twitter Numbers Say About You, part 1
Marian tells it like it is regarding your Twitter stats. You can get more followers or let people find you, but if you read her post, youâ€™ll find out why she recommends going out and getting more.
What Your Twitter Numbers Say About You, part 2
Marian shares her strategy for managing Twitter through Hootsuite. She makes it look easy!
How do you increase social influence? Donâ€™t think about the score
Not into self-promotion? Brian Solis gives you tangible advice on building a community the human way.
Measuring Social Business Success
Want to know the return on investment (ROI) for social media? Well, Erin Traudt has a few insights on social media gains and social business costs.
Avoid being an annoying twit
Ten Things You Need to Stop Tweeting About
The Oatmeal shares his hilariously true views about what you need to stop tweeting. Donâ€™t say you havenâ€™t done at least one of these if youâ€™re on Twitter. Remember, we can all look up your tweets
The Twitter Test
Mitch Joel cracks me up in this post. Find out how your tweets stack up by taking his Twitter Test.
Donâ€™t Be That Guy
Are you that guy? Shannon Paul can help.
12 Twitter Mistakes You Should Avoid
We all make mistakes. If you can admit them, youâ€™re on your way to improvement. John Paul Aguiar will teach you to avoid some of the biggest Twitter mistakes around.
8 Reasons for Brand Failure on Social Media (Twitter)
Admit it, youâ€™ve wondered â€¦ is your brand failing like a whale on Twitter? Charles Mburugu can help you find them and avoid them.
How to Avoid Twitter Cluelessness
Did you see the movie Clueless? Donâ€™t roll with other clueless homies. Get your head on right with these 11 tips from Guy Kawasaki so you can take some action.
Train Wreck! The 3 Types of Self-Destructive Corporate Tweets
Ooh ouch. A few big companies do have some twits at the controls. Check out the tweets Jay Baer listed in this post and what each company did to reconcile with their followers.
Donâ€™t stop there
Twitter Guide Book â€“ How To, Tips and Instructions
Mashableâ€™s HUGE Twitter Guide Book covers the basics as well as more advanced topics. There are also some video tutorials in there.
I Love Marketing â€“ Episode 013: The one with Tim Ferriss
I canâ€™t help it. I love Tim Ferriss. Get into his mindset for Twitter and other social media campaigns through this podcast.
Social Media Cheat Sheet 2011
Drew McLellan put together this great social media cheat sheet. Someone had to create it, right?
Top 20 Twitip Twitter Tips of All Time!
Get all the best Twitips from Lara Kulpa in a single post. If you need action steps to get your business started on Twitter, read, print and follow.
3 Ways to Use Twitter Favorites
It seems many Twitter users donâ€™t understand what favorites on Twitter are or represent. Get the scoop from Ryan Barton so you can use them to your followerâ€™s benefit.
Thanks to my guest blogging coach, Jon Morrow, who kept me on the straight and narrow while working on this post.
Now that you have the knowledge, get out there and market your business on Twitter!
Oh, and please add your best Twitter marketing tips and links in the comments â€¦
Strategies For Marketing Your Facebook Fan Page
Aside from a certain ineffable quality which goes with really successful marketing, there are some basic steps and tips which you can follow to get started.
Start by sending invites to the friends you already have on Facebook. On your Fan Page, on the left side of the screen is a â€œSuggest to Friendsâ€ link. You can use this feature to send out invitations to people either individually or in groups.
Use the Search function on Facebook to find new fans. You can use the â€œPosts by Everyoneâ€ search function to search inside peoplesâ€™ posts to discover who is interested in your niche and actively talking about similar products. This is sometimes easier than searching for communities or groups or trying to look through other Fan Pages for new fans.
Run an ad campaign. These paid ads appear on the sides of pages based on contextual relevance. You can set whatever kind of daily spending limit you are comfortable with. You can also start and end your campaigns at any time.
If you have Twitter, you can use the Facebook Fan Page Twitter Application to post an update and backlink to your Twitter feed time every time you update your Fan Page, automatically!
If you have your own website, you should add a Facebook Fan Box Widget which gives people a way to â€œlikeâ€ your Fan Page directly from your website or blog.
Socialize. This may seem like a given, but to a lot of people it isnâ€™t. You need to interact with people about a wide variety of topics in order to gain their trust and respect.
read entire article.. at: Domain Name Ninja Blog: Strategies For Marketing Your Facebook Fan Page.
The Facebook Send Button
How It Works
The Send button is a social plugin that websites can use to let people send a link to a friend through Facebook Messages, post it to a Group, or email it to an individual. For example, if you see a Mother’s Day gift idea on 1-800-Flowers.com, you can now send a message or email to your family members to discuss. Or say you’re training for a marathon and you come across a great article about running shoes on The Huffington Post. Now you can share it with your entire running group in just one click.
The Send button drives traffic by letting users send a link and a short message to the people that would be most interested. They don’t need to leave the web page theyâ€™re on or fill out a long, annoying form. Compared to the alternatives, the Send button has fewer required steps, and it removes the need to look up email addresses by auto-suggesting friends and Groups.
How to Add the Send Button
The Send button can be easily added to existing Like buttons or as a standalone feature. Developers currently using the XFBML Like button can include the send=”true” attribute in their Like button code to generate a combined button, and those using an iFrame version of the Like button will need to upgrade to XFBML to display a Send button. The following code will generate a combined Like and Send button:
<div id="fb-root"></div> <script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script> <fb:like href="example.com" show_faces="true" width="450" send="true"> </fb:like>
Developers can add a standalone Send button with the following code:
<div id="fb-root"></div> <script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script> <fb:send href="example.com"></fb:send>
Learn more about adding a combined Like and Send button or just the Send button. Also, we strongly recommend using Open Graph meta tags on your web pages to control the title, description and image displayed when people use the Send button.