6 Month Link Building Plan

Quick links:

By month

Month 1

 Link Profile Audit

What to look for?

  • Type of link
  • Anchor text
  • Clusters of similar IPs
  • Link position on the page
  • Quality (defensibility) of the site link originates from
  • Is the page where the link originates actually indexed?
  • Asses internal link structure as well

Some of the above can be automated and that should help you to reduce the number of links that you need to audit by hand.

Action steps:

  • Talk to the client – get previous reports, lists of links developed and understand what has been done up until now
  • Listen to the client – to understand their goals and their current appetite for risk
  • Fire up your favourite link analysis tool

 

Month 2

 Link Removals & Updates

Tools for the job

  • Link Management Tool from The Link Auditors – free software, makes it really easy to manage your progress, automatically checks the status of links so no need to send a chaser email to see if a link has been removed. All round fantastic tool and my favourite.
  • SEOgadget – Data Gathering Tool
  • Remove’em – self-service link removal
  • rmoov – the backlink removal tool

Action steps

  • Talk to the client to understand any content production they have done in the past
  • Dig through the archives of the site (use site: search in Google)
  • Look for pages on the site which have a fair number of links (and ask if it could perform better after a bit of TLC?)
  • Try Social Crawlytics to uncover hidden assets

 

Month 3

At the half-way point in the plan, now it’s time to get on to the really fun stuff. It is going to be a busy four weeks…

 Take control of social

Link Repossession  This element can be broken down into three areas:

  • Images
  • Words
  • Mentions

Get blogging

 

Month 4

As we pass the halfway point for this plan, month 4 involves fewer activities but they are often more involved and require more resources.

 Guest blogging

Reading to consider


Month 5

 Webmaster promotion to content asset 1

How to find opportunities

Month 6

Influencer outreach for new content asset

Repeat activities

  • Webmaster Promotion to the new content asset
  • Guest Blogging (to the new content asset) – target a portion of your guest blogging efforts towards building links and raising awareness for your new content asset. You can even rework some of the content and tailor to specific blogs to save time when it comes to writing the guest posts.
  • Guest Blogging – as before, this time targeting a new niche from your opportunities map.
  • Blogging – once again think ahead in terms of the content you produce, align with any plans you have on the horizon.

Google+ pages

Google+ Platform

Introducing the Google+ Hangouts API

Bring people together like never before

Get Started

+1 Button

Get the +1 button

Share content into Google+ directly with the +1 button on your own website.

Learn more about the Google+ API

Explore the API and build your first app. Download a starter project or client library to begin.

Mobile Marketing

Mobile Rewards Platform

WeReward is a mobile rewards platform that allows business owners to drive purchases, increase loyalty and better understand their customers. WeReward promotes your local business, consumer product or mobile app, through an application consumers download to iPhone and Android devices. Consumers are able to earn WeReward points at over 15 millions businesses in the United States. WeReward points act as a cash rebate, creating real value for our users.

How it works

When a customer uses WeReward at your business or with your product, they are required to take a picture of their receipt or buying experience and submit it back to you for verification. You only incur costs when a customer completes a verified transaction with your business. You know the return on investment for every marketing dollar you spend. For a more detailed explanation go here.

Location Marketing

WeReward allows consumers to discover and search for businesses in their local area. Our mobile apps utilize the GPS location of the customer to advertise your business to customers when they are physically close and ready to spend. Learn more about local marketing.

Product Marketing

If you have a consumer product, or other manufactured good WeReward can help you get the word out and drive real, measurable sales. Learn more about consumer products.

App Marketing

WeReward allows App developers to connect with our community by providing rewarded app downloads. Application developers can see who downloaded their app, when they downloaded it and how often they use it. Learn more about app marketing.

Social Media Marketing

WeReward is integrated with Facebook, Twitter and Foursquare, allowing users to easily share their experience with friends. Every time a user claims a reward they are promoted to share the reward with their social network.

7 B2B Social Media Tools

7 B2B Social Media Tools

With the vast array of social media tools out there, it’s easy for some useful ones to get lost in the mix. Here’s a few that might be flying below the radar, but can be valuable tools for B2B marketers.

1. Social Mention
http://www.socialmention.com
Cost: Free

For those of you that use Google Alerts you may want to take a look at Social Mention. Social Mention is a real time search platform that will allow you to search on a keyword/phrase and see its social mentions across 100+ social media properties. It offers a strength score, sentiment ratio, a passion score and reach. This stream of information can be fed into your RSS feeds or be delivered to your inbox. It also displays Top Users, Top Hashtags, and Sources. It’s a great addition to your listening toolbox.

2. Flowtown
http://www.flowtown.com
Cost: Free trial, monthly fees based on imported contacts and email volume

When all you have is an email address, Flowtown can give you a name, age, gender, occupation, location and all the social networks that person is on. It’s a great resource if you need to append your customer file with social network profile information, learn more about the social habits of your database or if you want to target them on social networks.

3. Compendium Blogware
http://www.compendium.com
Cost: Varies depending on number of keywords

You should consider Compendium if you rely on your blog for SEO results. Compendium’s Blogware product helps you target keywords because it automatically organizes your content in a way that’s ideal for search engines to crawl. It also has great administrative tools with a step-by-step approval process so you can manage your blog content within your organization.

4. Trackur
http://www.trackur.com
Cost: Free for 1 saved search, plans for multiple saved searches

Trackur is a social media monitoring tool that provides an impressive set of features at very reasonable costs. You can save searches which are updated every 30 minutes, receive alerts via RSS or email, bookmark and save discovered items and track sentiment and trends. You can try it for free which includes one saved search, so its easy to give it a test run to see if its right for you, and if so just upgrade into one of the paid plans.

5. Swix
http://www.swixhq.com
Cost: Free (for now)

Swix is your social web index. It allows you to create pods, which is a way to see your metrics for a particular social media property (Twitter, YouTube, your blog, Flickr, MySpace, etc.) Then for each property, you can enter your amount spent, your cost per unit and then see your return on investment. It’s simple to use. For a great review of Swix, read Jay Baer’s post A Social Media Scoreboard that Works.

6. Addictomatic
http://addictomatic.com
Cost: Free

Addictomatic instantly creates a custom page with the latest buzz on any topic. Pick the channels where you want to source your information then save your search as a bookmark. It’s a helpful way to determine the buzz about your product or service, find potential audience and to see what channels are sources of content for your keywords/phrases.

7. Spiral 16
http://www.spiral16.com
Cost: N/A

Spiral 16 offers 3D Visual Mapping. Their visualizer displays the relationships between unique URLs in dynamic 2D and 3D maps. This enables users to quickly identify key influencers who are spreading a positive, negative, or neutral message about a topic across the Internet. It can help you discover trends, identify targets, measure campaigns and sentiment and increase customer loyalty.

Are there any other tools you find useful in your B2B marketing research, monitoring or ROI calculations? Leave us a comment with your favorites.
Read more: http://socialmediab2b.com/2010/04/b2b-social-media-tools-3/#ixzz1bxiZBVtG

via 7 B2B Social Media Tools You Haven’t Heard Of | Social Media B2B.

SEO Guides and Resources

Search Engine Land Guide with the Periodic Table of SEO Ranking Factors – http://searchengineland.com/seotable…anking-factors

SEOmoz Beginners Guide to SEO – http://www.seomoz.org/beginners-guide-to-seo

SEOmoz 2011 Search Engine Ranking Factors – http://www.seomoz.org/article/search-ranking-factors

Google’s Search Engine Optimization Starters Guide – http://static.googleusercontent.com/…rter-guide.pdf

Google’s Webmaster Guidelines – http://www.google.com/support/webmas…y?answer=35769

Local Search Ranking Factors – http://www.davidmihm.com/local-searc…-factors.shtml

A snap shot of your site in the past:  http://web.archive.org/

inbound links : https://siteexplorer.search.yahoo.com/mysites

keyword search:    http://www.spyfu.com/KeywordSmartSearch/

Site Audit Checklist

Quick Overview

Check BoxCheck indexed pages
  • Do a site: search
  • How many pages are returned (this can be way off so don’t put too much stock in this)?
  • Is the homepage showing up as the first result?
  • If the homepage isn’t showing up as the first result, there could be issues, like a penalty or poor site architecture/internal linking, affecting the site.

Check BoxSearch for the brand and branded terms

  • Is the homepage showing up at the top, or are correct pages showing up.
  • If the proper pages aren’t showing up as the first result, there could be issues, like a penalty, in play.
Check BoxCheck Google’s cache for key pages
  • Is the content showing up?
  • Are navigation links present?
  • Are there links that aren’t visible on the site?
PRO Tip:
Don’t forget to check the text only version of the cached page.

Content

Check BoxHomepage content
  • Does the homepage have at least one paragraph?
Check BoxLanding pages
  • Do these pages have at least a few paragraphs?
  • Is it template text or is it completely unique?
Check BoxSite contains real and substantial content
  • Is there real content on the site or is the “content” simply a list of links.
Check BoxProper keyword targeting
  • Is the intent right?
  • Are there pages targeting head terms, mid-tail, and long-tail keywords?
Check BoxKeyword cannibalization
  • Do a site: search Google for important keyword phrases.
  • Check for duplicate content/page titles in the SEOmoz Pro Campaign App.
Check BoxFormatting
  • Is the content formatted well and easy to read quickly?
  • Are H tags used?
  • Are images used?
  • Is the text broken down into easy to read paragraphs?
Check BoxGood Headlines on Blog Posts
  • Good headlines go a long way. Make sure the headlines are well written and draw users in.
Check BoxAmount of content v ads
  • Since the implementation of Panda, the amount of ad-space on a page has become important to evaluate.
  • Make sure there is significant unique content above the fold.
  • If you have more ads than unique content, you are probably going to have a problem.

Read more ………    Technical Site Audit Checklist | SEOmoz.