search-engine-optimization-starter-guide by google

Table of Contents

Googlebot
Crawling content on the Internet for Google’s index every day, every night, non stop.
From here on, I’ll be explaining various points on search engine optimization (SEO)!
SEO Basics
Create unique, accurate page titles
Make use of the “description” meta tag
Improving Site Structure
Improve the structure of your URLs
Make your site easier to navigate
Optimizing Content
Offer quality content and services
Write better anchor text
Optimize your use of images
Use heading tags appropriately
Dealing with Crawlers
Make effective use of robots.txt
Be aware of rel=”nofollow” for links
SEO for Mobile Phones
Notify Google of mobile sites
Guide mobile users accurately
Promotions and Analysis
Promote your website in the right ways
Make use of free webmaster tools
An example may help our explanations, so we’ve created a fictitious website to follow throughout the guide.

get pdf : search-engine-optimization-starter-guide.pdf (application/pdf Object).

4 SEO Factors Search Engines might talk about more in 2010

SEO Blog Articles

via 4 SEO Factors Search Engines might talk about more in 2010.

4 SEO Factors Search Engines might talk about more in 2010

Google are looking forward to 2010 as an year of new things. Or that’s what I learn from their communication channels. A lot of stuff is still in labs, lot of things being discussed, planned and chalked out, I’m pretty sure that they’re coming soon. So let’s see what are the new developments going to happen with Google in 2010. Let’s do what we are best at – guess !

1. Page Load Time and Page Speed emerging as a quality factor.

We’ve already seen heated discussions on it and its getting lot of focus these days. It makes sense to me that Google might consider page load times and page speed as a decisive factor in page quality for a site. it may not be a direct influential factor but like a one in hundred factors that decides the quality of a page. I mean, if a page is slick and fast loading it makes lives easier for both bots and users right ? So if there are two sites, one with slower load time and one with quicker load time, then it makes sense that Google might treat the first one as more friendly.

Not saying that sites slower to load will be neglected, but they will sure miss an opportunity. Also, this doesn’t mean that sites on shared hosting servers will take a blow – no. Google probably is thinking of making it fair to al, but the crux will be that faster loading sites, since they have taken the pain in making it an easier user experience, will be merited overall. Let’s wait and watch.

2. Intra document/web page anchor placement.

This is a new concept I’ve learned from Bill Slawski. He talks about a patent being filed that states that search engines (Google) might consider matching search queries with phrases/keywords inside the document/webpage and directly take you to the part on the webpage where the phrase/keyword is present, rather than the webpage itself.

This will be a time saving exercise but again, this also might take webmasters aback, as we were not prepared for this.

3. Social Media Influence on SERPs.

Is it there yet ? I don’t think so. What can be done ? I’m not sure yet. But social media influence on SERPs is definitely going to be more important in the coming years, and search engines have to find out methods to clear off noise from signal and device ways to feature socially popular stories/websites within SERPs in a fair way possible.

This is something really tricky because there are websites that have not embraced social media yet, so it won’t be fair to avoid them from the SERPs just because of that particular reason. But Social Media sure is an influencing factor, and you got to figure out how to decipher it.

4. Dynamic content getting more meaningful and SEO friendly

Dynamic content was like quicksand for SEOs because of its complexities and limitations in optimizing. But its high time we recognize that we got to live with it. Not everyone wat to go “textual”and minimalistic, so search engines have to figure out what they can do to decipher dynamic content and make it search engine friendly. Parameter Filter Handling was a good initiative but we need more.   via 4 SEO Factors Search Engines might talk about more in 2010.

Top 10 Campaign Optimization Checklist – ClickZ

So without further ado, the top 10 common oversights in basic search best practices:

1. Failure to track; track the right things; or track at the right level: You would think that I wouldn’t even have to mention tracking, but sometimes marketers don’t measure and track what matters, or measure and track at all. And remember: the closer you can get to tracking immediate and long-term profit, the better. (ROAS — return on advertising spending — is a good proxy if your margin is consistent and none of your customers have different lifetime value profiles, but the real world isn’t always quite so predictable.)

2. Leaving the content network on, without testing: Just because the default is to leave content on, that doesn’t mean it’s the right decision for you. Contextual advertising can be valuable, but it can also mean running your ads in front of searchers who are less interested in what you have to sell. (Often, it works best in segregated campaigns.)

3. Poor foundational keyword research and expansion: Keyword research never stops. While there’s a point of diminishing marginal returns to adding additional exact match keywords to a campaign, most businesses change over time, requiring a review of keyword opportunities. Seasonal businesses require even more vigilance. Don’t lose business opportunities by missing keyword opportunities.

4. Wrong mix of match types, including negative match: Exact match is great for getting quality scores high, and therefore being able to afford high positions less expensively. However, you still need some phrase and broad match listings to catch the searches that the exact match listings will miss. Be sure you’ve got the correct balance of exact and broad match — of reach and precision — in your campaign.

5. Poor account structure: Revisit your campaign to make sure you haven’t taken shortcuts — like cramming too many keywords into an ad group. This problem exacerbates when keyword phrases look similar in meaning — and you’re left with ad copy that doesn’t include the optimal phrases that were searched on. Remember: searchers look for ads that are an obvious match, so be sure you’ve structured your keyword lists in ways that will truly let you take advantage of searchers’ queries.

6. Bids managed at the wrong level: Each keyword phrase is in its own auction, and therefore bidding decisions should be made granularly (except in the cases of extremely low-volume keywords).

7. Landing pages selected too broadly: If user intent is different between two keywords, make sure the keywords get different landing pages (particularly if you have unique landing pages available on your site already). And remember: the best landing page may not be the one that has the exact thing the searcher was looking for — sometimes users want relevant, but related options listed as well.

8. Failure to test ad creative within important or high opportunity ad groups: You don’t have to test every ad. But the larger the current volume and potential volume, the more important it is to test ad creative.

9. Forgetting to test the marginal value of bidding for your own name and brands: People continue to ask me if they should bid on their name when they already have top organic position. Do a pulse test. Generally, the answer is yes.

10. Using the engine’s budgeting tools: Only you know the true value of a click. Don’t let the search engines send you less valuable clicks (with lower profit) due to a budget setting.

11. Bonus — failure to test geo targeting and dayparting: It’s not that hard to figure out. Should you bid more by time of day and geography? Absolutely.

There are far more common mistakes than the 11 listed above. Perhaps I’ll revisit the other mistakes in a future column.

via Top 10 Campaign Optimization Checklist – ClickZ.

NEW iJoomla SEO with 5x more features

NEW iJoomla SEO with 5x more features

Here are just a few of SEO‘s exciting new features

Keyword rank on Google. Ever wanted to know how your keywords rank on Google? Are they up or down? Where do you stand compared to your competition? Now it’s super easy to find out! Our new Keywords Manager allows you to view all of your keywords–in 1 convenient location– and see how they rank on Google so you can make corrections easily. >>Read morePage Manager – These days, it’s not enough to just have the keywords in the title meta tag, you must also add them in the body 4-5x to get the best results! Our new Page Manager lets you see all of your articles and which keywords you’ve entered in the title/keywords Meta tag. You can see if the keywords are included in the body of the article or not, so that you can add them easily if they’re missing. >>Read more.

Internal/External Automatic linking: Links from pages on your site to another relevant page on your site using a keyword anchor is a great technique to make that page associated more strongly with that keyword. Now you can do that automatically in iJoomla SEO! And automatic external links (affiliate links, keyword link exchanges, etc.) are also a snap! >>Read more.

via NEW iJoomla SEO with 5x more features.

Social Media’s Influence on Search Engine Marketing

Social Media’s Influence on Search Engine Marketing

Internet searchers who use social media are more engaged with brands overall and are more likely to be looking for places to buy and brands to consider, according to a first-of-its-kind study by GroupM Search and comScore, Inc., which revealed a significant correlation between brand discovery through social media and online search behavior.

  • Consumers using social media are 1.7 times  more likely to search with the intension of making a list of brands or products to consider purchasing compared with the average internet user.
  • Consumers exposed to influenced social and paid search exhibit 223%  heavier search behavior than consumers exposed to paid alone.
  • 50% of social-media exposed searchers search daily for product terms, compared with 33% of non-exposed searchers.

via Social Media’s Influence on Search Engine Marketing.