4 Mobile Takeaways From Affiliate Summit West
1. The Mobile Market is Bigger than the Desktop
In his session titled Mobile Marketing â€“ The 97 % Response Rate Channel, Bryan Williams had a number of stats to share. And the overall message: mobile is bigger than the desktop.
And itâ€™s not just bigger in the sense of being a newer, untapped opportunity. Itâ€™s just outright bigger:
- While there are 2 billion desktops and laptops worldwide, there are 6 billion mobile phone users.
- Furthermore, SMS has a 96 percent open-rate.
2. Mobile SEO is a Priority
In the session Mobile Affiliate Site Strategies, panelist Michael Martin underscored the important of SEOâ€™ing your site for mobile today:
- While there were 150,000 mobile sites in 2008, there are are 3.1 million today
- Also, mobile search has grown 500 percent in the last two years
The marketer can draw two conclusions from this: First, the mobile space has grown 5 times more competitive, meaning marketers have to ramp up their game. Secondly, with there also being 5 times more searchers, marketers also have a reasonable incentive (i.e. market opportunity) to do so.
As Martin also pointed out, marketers donâ€™t have to create a .mobi site. Rather, creating a mobile site within a subdomain or subdirectory is not only cheaper, but better for SEO purposes, as it will benefit from the pre-established authority of the top-level-domain (TLD).
Also, just as with desktop sites, if your mobile site loads quickly, itâ€™ll rank better. So make sure your mobile site has appropriate CSS.
Other things to consider are having an XML site map and making certain your site is touch friendly. These are also factors that will affect your mobile SEO.
3. Dumb it Down
In that same session, Scott Bain dispelled a common (and almost intuitive) myth about mobile users. Namely, that the majority of mobile users are on smart phones.
In fact, 75 percent of US mobile traffic comes from â€œdumb phonesâ€. So if you only target iPhone and Blackberry users, for example, youâ€™ll miss out on a lot of traffic.
This further underscores the importance of mobile SEO. After all, if 75 percent of users arenâ€™t coming in through apps, then having a findable WAP site is all that much more important.
4. Contextual Increases Conversions
Another panelist in the Mobile Affiliate Site Strategies session was Keith Posehn, and he brought in his experience as a mobile affiliate. Posehn had some good advice on increasing mobile conversions by focusing on the userâ€™s context.
Mobile on the Move
Weâ€™ve all been hearing for sometime now, how mobile is the next big frontier. Well, all indicators seem to be pointing at 2011 to be the year that mobile marketing starts to really go mainstream.
via 4 Mobile Takeaways From Affiliate Summit West | ReveNews.