Mobile app case study – Volkswagen

Volkswagen

When Volkswagen planned the launch of their new Passat for Q1 2011 it was to find new ways and channels to forcefully and creatively reach out with their message and raise awareness of the new car model. “I had a dialogue with Widespace on possible means to create something new that would give attention and a “wow” feeling says Katarina Lakowitz, Internet manager at VW.

Solution:
Volkswagen invested heavily in the mobile channel. “Widespace presented a proposal where we would focus on large “impact” formats such as full screen ads in apps and take-overs on mobile sites to achieve maximum observation value, in combination with standard banners to maximize reach,” said Katarina Lakowitz and continues. “Together with Widespace and our advertising agency, we produced a brand new campaign site in HTML5, where we showed our commercials, detailed pictures of the Passat and its innovations, and used the phone’s unique GPS functionality to directly show where the nearest dealer was and thus drive traffic to our showrooms.”

Results:
The campaign was reported in the media and became a hot topic. A very high click rate on the ads allowed for high traffic to the landing page where the average time per visitor was a full 48 seconds. “The fact that potential customers interacted with our brand that long per visit was fantastic,” said Katarina Lakowitz and continues “I’m very happy with the results and the campaign was also a business case for our headquarters in Germany.

via Volkswagen | Widespace.

Mobile Commerce with HTML5

By 2016 more than 2.1 billion mobile devices will have HTML5 browsers, up from just 109 million last year, ABI Research projects. The World Wide Web Consortium, or W3C, the Internet standards organization, says the official HTML5 programming language standard will still officially be in testing in 2014. But web site, mobile site and mobile app developers already are digging into HTML5 as it exists today. ABI Research says 25 HTML5 features currently in use or in development will become widely used at varying intervals within the next three to five years.

“We expect HTML5 features in categories such as graphics, multimedia, user interactions, data storage and others to be widely adopted sooner rather than later,” says Mark Beccue, senior analyst, consumer mobility, at ABI Research. “HTML5 adoption is going to accelerate because it will be a key differentiator in the smartphone operating system war. Apple will be the key driver of HTML5 and consequently a primary benefactor as well.”

Numerous smartphones and tablet PCs that run operating systems from Apple Inc. (iOS), Google Inc. (Android), Research in Motion (BlackBerry) and Microsoft Corp. (Windows) come equipped with HTML5 mobile web browsers today.

via Mobile Commerce – HTML5 adoption on the rise, allowing developers to create richer mobile sites – Internet Retailer.

Fweebi iPhone app


Fweebi is a fun, interactive and intuitive way to get the latest value and discount deals from your favourite brands…for free!

Available on the web as well as on your mobile phone so you can always have the latest savings with you. With the Fweebi mobile app you can even find the best deals based on your location – so why pay more!

With Fweebi you’ll always be the first to know when your favourite store offers discounts or special deals and get instant savings every time you shop!  Most importantly, Fweebi is made for you!  You tell us which stores and or categories you are interested in and Fweebi automagically provides you with offers for those deals only. No Spam No Hassle!

Download the Fweebi iPhone app

Retailers
Fweebi is an innovative digital marketing channel. It is a highly cost effective and easy way to increase sales, foster brand loyalty and discovery, and generate consumer analytics based on usage of offers.

One of the most valuable aspects to the service is that your consumers are opt-in. They sign up because they value your products and want to hear from you. This generates a highly-targeted and quality channel through which you can easily extend offers and attract clients to your stores.

via Welcome to Fweebi!.

mobl is a new free and open source language

mobl The new language of the mobile web

Build your mobile web applications faster than ever before — deploy on iOS, Android and other phones supporting HTML5 technologies!
mobl
is a new free and open source language designed specially to speed up building mobile applications. Using modern HTML5 technologies, mobl offers you

  • a concise language to build native-feeling web apps in a jiff;
  • great (Eclipse) IDE support (such as as-you-type error reporting, code completion and reference resolving);
  • a rapid save and test cycle. No more lengthy compilations, the mobl IDE compiles your modules whenever you save, ready to be tested in the mobile browser.

mobl language features:

  • Statically typed language, enabling great IDE support and as-you-type error detection, while reducing the amount of typing other statically typed languages require, through type inference.
  • Scripting language syntax similar to Javascript.
  • Declarative domain-specific language (DSL) for defining user interfaces.
  • Declarative concise DSL for defining data models. Data is stored on the device. No server back-end required.
  • Easy access to existing “native” Javascript libraries and widgets.
  • Compiler generates static Javascript and HTML files, ready to be deployed to any web host and to be cached on the device, to enable offline web applications.

via mobl.

Mobile Marketing

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Google offers best practices for mobile shoppers

Google seller ads

Consumers are becoming more dependent on using their smartphones as shopping tools, giving brands and retailers an unprecedented opportunity in terms of ramping up their mobile search efforts to drive more sales.

Google claims that 79 percent of smartphone users in the United States have used their device to help with the shopping experience. A whopping 74 percent of shoppers that have used their devices as a shopping tool have made a purchase.

“This means that having a mobile strategy is key when engaging with these tech savvy, connected consumers,” said Anna Khesed, a member of the mobile ads marketing team at Google, Mountain View, CA. “And this is especially true for advertisers focused on driving online and in-store conversions.”

To help develop a mobile commerce strategy, Google has come up with the following best practices for driving smartphone users to purchase.

1. Extend online brand reputation to mobile with seller ratings
2. Take customers directly to the desired conversion path with mobile ad site links
3. Drive customers in-store with offer ads
4. Click-to-call ads for easier contact

via Google offers best practices for engaging mobile shoppers – Mobile Commerce Daily.

PayPal mobile transactions exceed $6M per day

PayPal mobile transactions exceed $6M per day

PayPal claims it is processing more than $6 million via mobile every day

ORLANDO, FL – A PayPal executive said that mobile payments are growing exponentially and provided his own company’s figures as proof during the keynote at International CTIA Wireless 2011′s Money Over Mobile pre-conference program.

PayPal’s mobile payment transaction volume has grown from $24 million in 2008 to $140 million in 2009 to $750 million last year. It is projected to top $2 billion this year and is expected to reach $7.5 billion in 2013.

“Mobile payments are experiencing exponential growth,” said Fabio Sisinni, director of product management at PayPal Mobile, Palo Alto, CA. “We are doing more than $6 million per day in mobile transactions and we’re on track to exceed $2 billion this year.

“We will top $7.5 billion in 2013 based on the growth we’re seeing,” he said. “A mobile wallet in the cloud is not so distant based on our numbers.
Mobile payment boom
More and more Internet companies are driving the development of the mobile industry, per PayPal.

As an Internet company, PayPal sees a huge opportunity as the world enters the era of connected consumers, with more than 10 billion connected devices projected by 2020.

“We’re making mobile the main part of the business, because the most common way to access the Internet in the near future will be using connected devices such as smartphones and tablets,” Mr. Sisinni said. “Our vision is a wallet in the cloud that consumers can access anywhere, anytime.

“Connected devices could range from a POS device, a TV, a fridge—it could be a billboard or a parking meter,” he said. “We envision a wallet in the cloud giving consumers the freedom to choose from various methods of payment and also earn loyalty points and rewards.”

In addition to launching its own applications and powering mobile payments for parent eBay’s mobile site and apps, PayPal also partnered with Research In Motion for BlackBerry App World.

Last year, PayPal launched its Mobile Express Checkout product for merchants, which can integrate with a mobile platform enable mobile payments.

“It integrates easily with online accounts, so if you have already integrated Express Checkout online, then we automatically take care of the optimization for mobile devices,” Mr. Sisinni said.

PayPal Mobile is used by merchants such as Starbucks, Footlocker and Overstock.com.

read entire article: PayPal mobile transactions exceed $6M per day: CTIA keynote – Mobile Commerce Daily – Payments.

Mobile Application Platform

WorkLight is a leading mobile application platform that enables organizations to create, run and manage rich applications for smartphones, tablets and other environments with the highest levels of developer productivity, enterprise delivery and dynamic control. Many of the world’s largest companies rely on WorkLight to provide optimal user experiences across more devices while radically reducing time to market, development cost and ongoing maintenance effort.
Develop Rich Mobile Apps
with Unmatched Productivity
An open approach to mobile app development
using native and standard web technologies
Download

Mobile Enterprise Smartphone Solutions - WorkLight Smartphones have become an integral part of our lives as they transformed from simple communication tools into powerful personal computers, providing users with direct access to information and services anywhere and anytime.
WorkLight enables organizations to benefit from the rapid adoption of smartphones. Leveraging the WorkLight Platform, companies can now engage their customers, partners and employees on-the-go with personalized and actionable information that is delivered to their iPhone, Android and BlackBerry devices in the context of their daily activities.

Utilizing the multi-channel capabilities of WorkLight, developers are overcoming the proliferation of devices and standards as they employ familiar development technologies such as XML, CSS, HTML and JavaScript to deliver a rich and optimized user experience that makes use of popular native device APIs.

via Mobile Application Platform | WorkLight.

iPhone Emulator for Windows

| Create Mobile Applications | Test iPhone Apps | iPhone Simulator | MobiOne

Create mobile applications & Web sites in minutes

What is MobiOne?

* Create mobile applications and Web sites in just minutes – without touching a line of code
* Supports iPhone App design and iPhone testing, includes iPhone emulator
* Allows marketers and communicators to lead mobile initiatives without being IT experts

Resources

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Adding Icons & splashes

Design Center, Send to Phone

  • Add iPhone home screen icons
  • Incorporate app splash screen
  • Launch Web app directly
  • Custom brand your iPhone app
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Usng iphone emulator

Test Center

  • True device emulator
  • Test apps instantly
  • Click through to test transitions
  • Does not require upload
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JQTouch demo

Test Center

  • Explore mobile web frameworks
  • Launch jQTouch
  • Test jQTouch in emulator

via iPhone Emulator for Windows | Create Mobile Applications | Test iPhone Apps | iPhone Simulator | MobiOne.