Posts Tagged Mobile
When Volkswagen planned the launch of their new Passat for Q1 2011 it was to find new ways and channels to forcefully and creatively reach out with their message and raise awareness of the new car model. â€œI had a dialogue with Widespace on possible means to create something new that would give attention and a â€œwowâ€ feeling says Katarina Lakowitz, Internet manager at VW.
Volkswagen invested heavily in the mobile channel. â€œWidespace presented a proposal where we would focus on large â€œimpactâ€ formats such as full screen ads in apps and take-overs on mobile sites to achieve maximum observation value, in combination with standard banners to maximize reach,â€ said Katarina Lakowitz and continues. â€œTogether with Widespace and our advertising agency, we produced a brand new campaign site in HTML5, where we showed our commercials, detailed pictures of the Passat and its innovations, and used the phoneâ€™s unique GPS functionality to directly show where the nearest dealer was and thus drive traffic to our showrooms.â€
The campaign was reported in the media and became a hot topic. A very high click rate on the ads allowed for high traffic to the landing page where the average time per visitor was a full 48 seconds. â€œThe fact that potential customers interacted with our brand that long per visit was fantastic,â€ said Katarina Lakowitz and continues â€œIâ€™m very happy with the results and the campaign was also a business case for our headquarters in Germany.
By 2016 more than 2.1 billion mobile devices will have HTML5 browsers, up from just 109 million last year, ABI Research projects. The World Wide Web Consortium, or W3C, the Internet standards organization, says the official HTML5 programming language standard will still officially be in testing in 2014. But web site, mobile site and mobile app developers already are digging into HTML5 as it exists today. ABI Research says 25 HTML5 features currently in use or in development will become widely used at varying intervals within the next three to five years.
â€œWe expect HTML5 features in categories such as graphics, multimedia, user interactions, data storage and others to be widely adopted sooner rather than later,â€ says Mark Beccue, senior analyst, consumer mobility, at ABI Research.Â â€œHTML5 adoption is going to accelerate because it will be a key differentiator in the smartphone operating system war. Apple will be the key driver of HTML5 and consequently a primary benefactor as well.â€
Numerous smartphones and tablet PCs that run operating systems from(iOS), Google Inc. (Android), Research in Motion (BlackBerry) and (Windows) come equipped with HTML5 mobile web browsers today.
Available on the web as well as on your mobile phone so you can always have the latest savings with you. With the Fweebi mobile app you can even find the best deals based on your location â€“ so why pay more!
With Fweebi youâ€™ll always be the first to know when your favourite store offers discounts or special deals and get instant savings every time you shop!Â Most importantly, Fweebi is made for you!Â You tell us which stores and or categories you are interested in and Fweebi automagically provides you with offers for those deals only. No Spam No Hassle!
Fweebi is an innovative digital marketing channel. It is a highly cost effective and easy way to increase sales, foster brand loyalty and discovery, and generate consumer analytics based on usage of offers.
One of the most valuable aspects to the service is that your consumers are opt-in. They sign up because they value your products and want to hear from you. This generates a highly-targeted and quality channel through which you can easily extend offers and attract clients to your stores.
via Welcome to Fweebi!.
mobl The new language of the mobile web
Build your mobile web applications faster than ever before â€” deploy on iOS, Android and other phones supporting HTML5 technologies!
mobl is a new free and open source language designed specially to speed up building mobile applications. Using modern HTML5 technologies, mobl offers you
- a concise language to build native-feeling web apps in a jiff;
- great (Eclipse) IDE support (such as as-you-type error reporting, code completion and reference resolving);
- a rapid save and test cycle. No more lengthy compilations, the mobl IDE compiles your modules whenever you save, ready to be tested in the mobile browser.
mobl language features:
- Statically typed language, enabling great IDE support and as-you-type error detection, while reducing the amount of typing other statically typed languages require, through type inference.
- Declarative domain-specific language (DSL) for defining user interfaces.
- Declarative concise DSL for defining data models. Data is stored on the device. No server back-end required.
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Consumers are becoming more dependent on using their smartphones as shopping tools, giving brands and retailers an unprecedented opportunity in terms of ramping up their mobile search efforts to drive more sales.
Google claims that 79 percent of smartphone users in the United States have used their device to help with the shopping experience. A whopping 74 percent of shoppers that have used their devices as a shopping tool have made a purchase.
â€œThis means that having a mobile strategy is key when engaging with these tech savvy, connected consumers,â€ said Anna Khesed, a member of the mobile ads marketing team at Google, Mountain View, CA. â€œAnd this is especially true for advertisers focused on driving online and in-store conversions.â€
To help develop a mobile commerce strategy, Google has come up with the following best practices for driving smartphone users to purchase.
1. Extend online brand reputation to mobile with seller ratings
2. Take customers directly to the desired conversion path with mobile ad site links
3. Drive customers in-store with offer ads
4. Click-to-call ads for easier contact
PayPal mobile transactions exceed $6M per day
ORLANDO, FL â€“ A PayPal executive said that mobile payments are growing exponentially and provided his own companyâ€™s figures as proof during the keynote at International CTIA Wireless 2011â€²s Money Over Mobile pre-conference program.
PayPalâ€™s mobile payment transaction volume has grown from $24 million in 2008 to $140 million in 2009 to $750 million last year. It is projected to top $2 billion this year and is expected to reach $7.5 billion in 2013.
â€œMobile payments are experiencing exponential growth,â€ said Fabio Sisinni, director of product management at PayPal Mobile, Palo Alto, CA. â€œWe are doing more than $6 million per day in mobile transactions and weâ€™re on track to exceed $2 billion this year.
â€œWe will top $7.5 billion in 2013 based on the growth weâ€™re seeing,â€ he said. â€œA mobile wallet in the cloud is not so distant based on our numbers.
Mobile payment boom
More and more Internet companies are driving the development of the mobile industry, per PayPal.
As an Internet company, PayPal sees a huge opportunity as the world enters the era of connected consumers, with more than 10 billion connected devices projected by 2020.
â€œWeâ€™re making mobile the main part of the business, because the most common way to access the Internet in the near future will be using connected devices such as smartphones and tablets,â€ Mr. Sisinni said. â€œOur vision is a wallet in the cloud that consumers can access anywhere, anytime.
â€œConnected devices could range from a POS device, a TV, a fridgeâ€”it could be a billboard or a parking meter,â€ he said. â€œWe envision a wallet in the cloud giving consumers the freedom to choose from various methods of payment and also earn loyalty points and rewards.â€
In addition to launching its own applications and powering mobile payments for parent eBayâ€™s mobile site and apps, PayPal also partnered with Research In Motion for BlackBerry App World.
Last year, PayPal launched its Mobile Express Checkout product for merchants, which can integrate with a mobile platform enable mobile payments.
â€œIt integrates easily with online accounts, so if you have already integrated Express Checkout online, then we automatically take care of the optimization for mobile devices,â€ Mr. Sisinni said.
PayPal Mobile is used by merchants such as Starbucks, Footlocker and Overstock.com.
WorkLight is a leading mobile application platform that enables organizations to create, run and manage rich applications for smartphones, tablets and other environments with the highest levels of developer productivity, enterprise delivery and dynamic control. Many of the worldâ€™s largest companies rely on WorkLight to provide optimal user experiences across more devices while radically reducing time to market, development cost and ongoing maintenance effort.
Develop Rich Mobile Apps
with Unmatched Productivity
An open approach to mobile app development
using native and standard web technologies
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