Mobile app case study – Volkswagen


When Volkswagen planned the launch of their new Passat for Q1 2011 it was to find new ways and channels to forcefully and creatively reach out with their message and raise awareness of the new car model. “I had a dialogue with Widespace on possible means to create something new that would give attention and a “wow” feeling says Katarina Lakowitz, Internet manager at VW.

Volkswagen invested heavily in the mobile channel. “Widespace presented a proposal where we would focus on large “impact” formats such as full screen ads in apps and take-overs on mobile sites to achieve maximum observation value, in combination with standard banners to maximize reach,” said Katarina Lakowitz and continues. “Together with Widespace and our advertising agency, we produced a brand new campaign site in HTML5, where we showed our commercials, detailed pictures of the Passat and its innovations, and used the phone’s unique GPS functionality to directly show where the nearest dealer was and thus drive traffic to our showrooms.”

The campaign was reported in the media and became a hot topic. A very high click rate on the ads allowed for high traffic to the landing page where the average time per visitor was a full 48 seconds. “The fact that potential customers interacted with our brand that long per visit was fantastic,” said Katarina Lakowitz and continues “I’m very happy with the results and the campaign was also a business case for our headquarters in Germany.

via Volkswagen | Widespace.

mobl is a new free and open source language

mobl The new language of the mobile web

Build your mobile web applications faster than ever before — deploy on iOS, Android and other phones supporting HTML5 technologies!
is a new free and open source language designed specially to speed up building mobile applications. Using modern HTML5 technologies, mobl offers you

  • a concise language to build native-feeling web apps in a jiff;
  • great (Eclipse) IDE support (such as as-you-type error reporting, code completion and reference resolving);
  • a rapid save and test cycle. No more lengthy compilations, the mobl IDE compiles your modules whenever you save, ready to be tested in the mobile browser.

mobl language features:

  • Statically typed language, enabling great IDE support and as-you-type error detection, while reducing the amount of typing other statically typed languages require, through type inference.
  • Scripting language syntax similar to Javascript.
  • Declarative domain-specific language (DSL) for defining user interfaces.
  • Declarative concise DSL for defining data models. Data is stored on the device. No server back-end required.
  • Easy access to existing “native” Javascript libraries and widgets.
  • Compiler generates static Javascript and HTML files, ready to be deployed to any web host and to be cached on the device, to enable offline web applications.

via mobl.

iPhone Emulator for Windows

| Create Mobile Applications | Test iPhone Apps | iPhone Simulator | MobiOne

Create mobile applications & Web sites in minutes

What is MobiOne?

* Create mobile applications and Web sites in just minutes – without touching a line of code
* Supports iPhone App design and iPhone testing, includes iPhone emulator
* Allows marketers and communicators to lead mobile initiatives without being IT experts


Adding Icons & splashes

Design Center, Send to Phone

  • Add iPhone home screen icons
  • Incorporate app splash screen
  • Launch Web app directly
  • Custom brand your iPhone app
Usng iphone emulator

Test Center

  • True device emulator
  • Test apps instantly
  • Click through to test transitions
  • Does not require upload
JQTouch demo

Test Center

  • Explore mobile web frameworks
  • Launch jQTouch
  • Test jQTouch in emulator

via iPhone Emulator for Windows | Create Mobile Applications | Test iPhone Apps | iPhone Simulator | MobiOne.

DragonFireSDK – iPhone Simulator

DragonFireSDK – iPhone Simulator

Download DragonFireSDK – iPhone Simulator

Learn how easy and fast DragonFireSDK can be with the Sample Apps in this representation of the DragonFireSDK iPhone Simulator. Click the apps and view the Sample Code in the window below. Click the iPhone’s Home Button to return to the main screen.

Sample Apps Learn how easy and fast DragonFireSDK can be with the Sample Apps in this online representation of the DragonFireSDK iPhone Simulator.

via Windows iPhone Development in C/C++ | Windows iPhone SDK | Game SDK.