Page Speed Online
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What is Page Speed Online?
Page Speed Online analyzes the content of a web page, then generates suggestions to make that page faster. Reducing page load times can reduce bounce rates and increase conversion rates. Learn more
What’s new in Page Speed?
- Page Speed Online graduated from Google Labs New!
- Page Speed suggestions tailored to mobile sites
- Page Speed for Chrome
Already using Google+? Follow Mashableâ€™s Pete Cashmore for the latest about the platformâ€™s new features, tips and tricks as well as our top social media and technology updates.
This monthâ€™s hot topic has been, without a doubt, Google+. Whether the new social service from the worldâ€™s largest search company will be a â€œFacebook killerâ€ remains to be seen, but one thingâ€™s for certain: This is one social network you donâ€™t want to ignore.
When it comes to getting found, Google+ is fast becoming a great asset for bloggers and content producers thanks to its ever-expanding user base and simple sharing tools. In this post, weâ€™ll show you a few ways to start spreading a little of that Google+ love on your WordPress-powered website.
Display Your Google+ Profile Information
Add the +1 Button
If youâ€™re not already using the Google +1 button, consider taking a moment to add it to your site. This is a great way to let users save, promote and find their favorite content. The +1 button only takes a few minutes to integrate with your site and works with any Google profile. While this isnâ€™t a Google+ specific feature, we wouldnâ€™t be at all surprised to see it integrated with the service. Either way, itâ€™s another great way of adding an additional avenue for promotion and sharing.
You can learn more about the +1 button from Google.
Similar to WP Plus, PlusOne is another 3-column, fixed-width Google+ styled theme that supports custom WordPress menus. Itâ€™s a clean and well-designed theme, but it does take some liberties with how it translates Google+ to WordPress (so it doesnâ€™t look quite as accurate to Googleâ€™s own design).
Reflex+ shares all of the features mentioned in the above two theme but it also brings in jQuery and incorporates AJAX for some tasks, such as the â€œread moreâ€ post navigation, helping it appear more fluid and seamless.
Add +1 to your pages to help your site stand out
+1 buttons let people who love your content recommend it on Google search
The +1 button and search results
How does +1 affect search results?
Does +1 affect my siteâ€™s performance in search?
How will the +1 button affect my traffic?
Will +1â€™s from my site show up in search results?
How does the +1 button affect my ads?
Who sees +1?
Adding the +1 button to a site
How do I add the +1 button to my site? Where should I put the +1 button on my pages?
Can I place multiple buttons on a single page that all +1 different URLs?
What languages is the +1 button available in? How often will Google crawl my +1’d pages?
How does +1 work with Buzz?
Do we still need the Google Buzz button?
Some of my users get a security warning when they view pages with the +1 button. How do I get rid of this?
Configuring the +1 button
View More By This Developer
Open iTunes to buy and download apps.
Google+ for mobile makes sharing the right things with the right people a lot simpler. Huddle lets you send super-fast messages to the people you care about most. And no matter where you are, the stream lets you stay in the loop about what your friends are sharing and where theyâ€™re checking in.
* Circles let you share the right things with just the right people.
* Stream is where you can get updates from your circles or see what people are saying about things nearby.
* Huddle is super-fast group messaging for everyone in your circles.
Google+ is only available for users 18 and older.
What’s New in Version 126.96.36.1999
– Better support for blocking unwanted messages in Huddle
– Better support for attaching photos to a post
– Various bug fixes and performance improvements
Google+ hit the news feeds like a strategic and popular ton of bricks. But we havenâ€™t stopped there. In addition to breaking news, Mashable has provided how-tos and tools for maximizing your Google+ experience. Weâ€™ve sourced reviews from some of the networkâ€™s early adopters, and weâ€™ve also welcomed your input as you navigate one of the most buzzworthy social outlets of the year.
Read on for Mashableâ€˜s roundup of all resources Google+. Gather tips, analyze reviews, participate in polls and, as always, voice your thoughts in the comments below.
Google+ Tips, Tools and Talk
- Google+: The Pros & Cons
Here are some pros and cons of Google+, from the social networkâ€™s early users.
- Google+: First Impressions
Mashableâ€™s Ben Parr takes Googleâ€™s new social network, Google+, for a spin. Check out his review.
- The Google+ Cheat Sheet [PIC]
This Google+ cheat sheet includes most of the common syntax, hotkeys and tips you need to know to use Google+ like a pro.
- 5 Chrome Extensions That Improve Google+
Whether you want to get better notifications, enjoy improved sharing options, or scroll through your stream faster, thereâ€™s a free Chrome Extension to help.
- Make Google+ Look More Like Facebook
A new userscript turns Google+ into a Facebook clone.
- HOW TO: Make a Google+ Desktop App
Want an easy way to access Google+ while using Google Apps accounts? Hereâ€™s how to create a Google+ desktop app.
- HOW TO: Upload iPhone Photos to Google+
Who says Android phone users get to have all the fun uploading photos to Google+? Hereâ€™s how to do that with an iPhone, too.
- HOW TO: Get Your Own Google+ Vanity URL
Gplus.to lets you create a vanity URL for your Google+ Profile.
- HOW TO: Import Your Facebook Contacts on Google+
A new Google Chrome extension makes extracting Facebook contacts a lot easier, helping new Google+ users more easily reconstruct their respective social graphs.
- 10 Top Google+ Users Weigh In on the Webâ€™s Newest Social Network
Weâ€™ve scoured the profiles, Twitter feeds and blogs of the top Google+ users. You might be surprised to hear their reviews of the recent social networking phenomenon.
- What MySpaceâ€™s Tom Anderson Thinks of Google+
Google+, the search giantâ€™s social network, has just received a strong endorsement from MySpace co-founder Tom Anderson.
- Can Google+ Sustain Growth Beyond Early Adopters?
Google+ is getting rave reviews in the tech press and from early adopters, but weâ€™ve seen that with social networks before. Does Plus have what it takes to succeed long term?
- Whatâ€™s In a Name: Google+ Is Your Plus One
Ever wonder why Google picked a search-unfriendly and clumsy name for its ambitious new social network? The answer may be right in front of you.
- Get Ready for Google+ Games
It looks like Google has some big features planned for Google+, including a much rumored Google Games product.
- 5 Hilarious Google+ Parodies [VIDEOS]
Weâ€™ve found five funny videos that offer a comedic look at the new service, including some classic memes updated for the occasion and some spoof walkthroughs that will make you smile.
- Video Chat Faceoff: Google+ Hangouts vs. Facebook [POLL]
Now that Facebook has unveiled its video chat service, we have to ask: how does it compare to Google+ Hangouts?
- What Do You Think of Google+? [POLL]
Will Google+ give Facebook a run for its money, or will it fall flat like some of Googleâ€™s previous attempts at social?
- What Features Do You Want Google to Add to Google+? [OPEN THREAD]
Weâ€™d like to open this question to our readers: what features do you think Google should add to Google+ next?
Google+ is the search giantâ€™s latest attempt to create a social network that rivals Facebook. Google launched Google+ on June 28, 2011 with a private beta. The project was led by Vic Gundotra, Googleâ€™s SVP of social.
The social network is a collection of different social products. These features include Stream (a newsfeed), Sparks (a recommendation engine), Hangouts (a video chat service), Huddle (a group texting service), Circles (a friend management service) and Photos. We explain all of these features later in this guide. More features such as Games and Questions are expected to launch in the near future.
Google chose the name Google+ because it wants Google+ to be â€œan extension of Google itself,â€ Gundotra explained to Mashable days before the launch. Itâ€™s designed to be an improvement to all of Google, which is why the company also decided to change the iconic Google navigation bar to include a link to a userâ€™s Google+ profile, as well as a new icon that displays how many notifications a user has received, much like how Facebook handles notifications.
This isnâ€™t Googleâ€™s first shot at dominating the social space. It has a long history in social media, including Orkut and its biggest success in social, YouTube. However, itâ€™s had two very big flops in social: Google Wave and Google Buzz.
At the moment, you need to be sent an invite by a friend to join Google+. While this restriction will eventually be lifted, itâ€™s best if you ask a friend to send an invite to your Gmail account. You must use a Gmail account to sign up for Google+. Google Apps accounts are currently not supported, though the search giant plans to add support for Google Apps email accounts in the near future.
Once you accept your invite, you are taken to a page where you are asked to create your public Google Profile. Fill in information like your name and your birthday, and you are taken to Google+. If you have already filled out a Google+ Profile in the past, you skip this step and are taken to Google+.
While we go through every single one of Google+â€™s features step-by-step in this guide, itâ€™s always smart to know the basic commands and syntax of Google+. To that end, we have included a Google+ cheat sheet that explains how to mention friends in your posts (like you can already do on Facebook or Twitter), how to bold your text and more.
Once you have your Google+ account set up, the first thing you should do is fill in your user profile. If youâ€™ve already created a Google Profile before, that data will automatically be imported to your Google+ Profile â€” in fact, your Google+ Profile replaces it.
When you first join Google+, it will ask you to enter a few key details, such as your tagline (a brief description of yourself), your employment and your education. It will also ask you to choose a profile photo. Once you set these details, you will have the opportunity to populate your profile with a myriad of other profile details. These include â€œIntroduction,â€ â€œBragging rights,â€ â€œOccupation,â€ â€œPlaces lived,â€ â€œRelationship,â€ â€œLooking for,â€ â€œOther names,â€ â€œNicknameâ€ and â€œSearch visibility.â€ On the right-hand side, you have the opportunity to add links that relate to yourself. Most users add a personal website or blog, as well as their Twitter, Facebook and LinkedIn accounts.
While youâ€™re on your profile page, you also have the opportunity to change some of your privacy settings. You can allow people to email you from a link on your profile, and you can set this to be public, private or somewhere between using Google+ Circles (explained below).
Your profile also displays who is in your circles, and who has added you to their circles. You can change the privacy settings on the left-hand side of your profile to make this data public or private.
Understanding Circles is essential to mastering Google+. The search giant has opted not to let you simply â€œfriendâ€ your friends, like you do on Facebook, or â€œfollowâ€ different people as you would on Twitter. Instead, Google+ gives you more control over who sees your content.
Circles allows users to drag-and-drop their friends into different friend groups, which categorizes them. This allows you to put your mom in your â€œFamilyâ€ circle, your boss in your â€œBusinessâ€ circle and your best friend from college in your â€œFriendsâ€ circle. You can create as many circles as youâ€™d like, though making too many becomes cumbersome and diminishes the usefulness of Circles.
To add friends to a circle, all you have to do is drag-and-drop them into the appropriate circle. You can add friends into as many circles as you want. You can also select multiple friends and drag them into a circle. It initially suggests friends based on whoâ€™s in your Google Contacts, but it also lets you find friends by importing your address book from Yahoo!, Hotmail or your desktop. Removing friends from a circle is simple as well: just drag-and-drop from in the circle to outside the circle.
Clicking on a circle gives you more granular control over adding and removing people. You can also rename your circle, write a short description about it, view the stream for your circle, open your circle in a tab and delete your circle.
So why should you create circles in the first place? The answer is simple: You want to share different things with different friends. You may want to share a risquÃ© photo with your close friends, but share a link about your companyâ€™s newest hire with just your business network. Google+ Circles gives you the ability to have this kind of control over both what you share and what content pops up in your stream.
Stream & Sharing Content
Facebook users will instantly get the hang of Google+ Stream â€” itâ€™s just a newsfeed of the latest content shared by your circles. This content can be anything from a status update to a photo.
There are a few differences between the Google+ Stream and the Facebook News Feed. Posts by your friends move back to the top based on which post has the most recent comment, though eventually older posts are eventually buried in the stream. Instead of â€œlikingâ€ a post, you can â€œ+1â€³ a post â€” this is part of Googleâ€™s push for the +1 Button. You can also share posts with your circles or mute a post if itâ€™s clogging up your stream.
Updating your status is a snap â€” all you need to do is type some content in the â€œShareâ€ box at the top of your stream and choose who to share it with. You can share it with the public (all of your followers) or just share it with certain circles. In addition to text, you can share photos, videos, links and your location. Like Facebook, Google+ automatically detects the content of the links you share and allows you to choose a thumbnail from that link.
The left-hand navigation includes a Stream option where you can filter your Google+ Stream. If you want to see posts only from your business network, you just have to click on that circle under the stream. Under the Stream option is a link to Google+ Sparks, which we explain later in this guide. Thereâ€™s also an option to activate Google Chat for your Google+ account.
The right-hand navigation includes a link to manage your circles and a Suggestions section, where Google suggests people to add to your circles, based on who is in your Google Contacts and who your friends are following. Google also lets you start a Google+ Hangout video chat from the right-hand menu (we explain this feature in another section). You can also invite your friends to join you on Google+ from the right-hand nav.
Stumped about what to share first on Google+? Want to find more stuff about your favorite animal or band? Google has you covered with Sparks, a content recommendation engine that finds the most relevant and interesting articles and videos on almost any subject you can imagine. The Spark for Android, for example, contains links and thumbnails from articles about recent Android news.
Google doesnâ€™t publish how it determines which content is the most relevant, but we imagine it uses signals from search, Google News, Google+ and others to determine which content is the most relevant algorithmically.
Google provides a list of suggested topics, but you can type in almost any topic that suits your fancy. Some sparks have more content than others, though. You can also â€œpinâ€ your favorite sparks to your left-hand navigation for easy access at any time. Sparks also lets you directly share the content you find with your circles.
In our opinion, Google+ Hangouts may be the social networkâ€™s killer feature. Itâ€™s a novel twist on the traditional group video chat, and itâ€™s definitely received a positive reaction from the Google+ community.
Hereâ€™s how it works: You click on the â€œStart a hangoutâ€ button on the right-hand menu of the Stream. Clicking it opens up a chat window where you can check your mic and choose who will be able to join the hangout (either by inviting individuals or sharing it with your circles). Once the hangout is live, your friends will see the hangout prompt in their stream. They can then join the hangout until a maximum of ten people have joined.
If youâ€™ve never used Google Talk before, you will have to install a small piece of software before Hangouts works properly.
Google SVP of Social Vic Gundotra compares Hangouts to friends sitting on the porch vs. knocking on a neighborâ€™s door. Few people are willing to knock on a neighborâ€™s door just to start a conversation, but if you see friends sitting on a porch and you walk by, itâ€™s almost rude not to drop in and say hi. Gundotra thinks one-on-one video chats are much like knocking on a neighborâ€™s door, while a Google+ Hangout is like friends sitting on a porch.
Once youâ€™re in a hangout, you will notice a couple of things. First, you will notice that the video switches from person to person. This is based on who is talking into the microphone. You can hover over a personâ€™s video feed and either report them for abuse or â€œmuteâ€ them. Muting someone will mute them for everybody in the hangout, at least until he or she unmutes his or her mic. Users can also mute their video if they wish.
Google+ Hangouts also comes with a group text chat feature (similar to Google Talk). Another cool feature of Hangouts is that users can jointly watch a YouTube video. Settings lets you adjust the mic, camera and other video settings.
Google+ comes with a fully-built photo albums product, powered by the technology behind Picasa (also owned by Google).
Clicking on the Photos tab on the top of your Google+ page will display recent photos uploaded by your friends, as well as how many comments each photo has received. Clicking on any of these photos brings up a photo slideshow with the most recent comments on the right-hand side and photos from your other friends on the bottom.
The slideshow is simple to navigate â€” click on a picture to bring it up, or click and drag your mouse from side to side to scroll through other pictures. In this slideshow view, you can also tag yourself or a friend in a photo, or check out photo details such as what type of camera was used to capture the photo.
Another section of Photos lets you check out photos in which youâ€™ve been tagged. This is also the area where you can approve or reject photo tags. No photo will be tagged with your name until you approve it.
The most important feature of Photos, though, is the ability to upload photos and create albums. By clicking the giant â€œUpload New Photosâ€ button at the top right, you can create a photo album by simply dragging and dropping photos into your browser. Once created, you can share that album with your circles, with individual friends or with the public. Albums remain private until you share them.
Once uploaded, you have the ability to edit your photos right from Google+. The browser-based editor includes simple features such as cross processing, auto contrast and black-and-white effects. You can also rotate the image or delete it entirely.
One more thing: Any photos you upload via the Stream will be added to an album called â€œPhotos from posts,â€ available in the â€œYour albumsâ€ section of the Photos app.
The last time Google treated privacy as a secondary feature, it got burned with a lawsuit. This time around, Google isnâ€™t playing games with Google+ and privacy.
In the Google+ settings page (available if you click on the gear icon on the top right of the black bar), you can change all of your privacy settings. From the â€œAccount overviewâ€ tab, you can change your password, activate multiple account sign-in (an advanced feature for users with lots of Google accounts) and delete your profile and/or Google account.
The â€œProfile and privacyâ€ tab is where you can really dig deep into your privacy settings. From here, you can edit the visibility of every part of your profile, manage your circles, change your network visibility, adjust your photo settings, or visit the Google Privacy Center. Google+ also has a feature where you can view your profile as your mom or your friend would see it. This is a useful feature that lets you know for sure if the content you want private is indeed private.
The settings page also has options for editing your email and mobile phone notifications, as well as options for changing the default language and connecting other social accounts to your Google+ profile. The latter feature is designed to improve Google Search more than your Google+ profile.
Finally, Google is walking the walk when it comes to data liberation. As Google data liberation lead Brian Fitzpatrick explained to Mashable, the company believes that if itâ€™s to be trusted with more of your social data, it needs to provide users an option for taking that data out hassle-free. Thatâ€™s why you can download your Google+ data, including stream posts, profile data and photos. The export feature is powered by Google Takeout.
Google owns one of the worldâ€™s most popular mobile operating systems (Android), so itâ€™s no surprise that Google+ prominently features its mobile apps. As of July 16, Google+ only has an Android app, although it has a mobile web version and the iOS app is awaiting Apple App Store approval. The iOS app is almost identical to the Android app.
The Google+ mobile apps are relatively straightforward. It comes with five different icons and a notifications bar. The mobile app allows you to access your stream, take and upload photos, view and update your profile and manage your circles.
Two features stand out about the Google+ mobile apps. The first is a feature called â€œHuddle,â€ which is essentially a group texting feature not unlike GroupMe or Beluga. It allows you to put a group of your friends together so you can send and receive group texts.
The second unique feature of Google+â€™s mobile apps is something called â€œInstant Upload.â€ The Instant Upload feature automatically takes the pictures you take and syncs them with your desktop. This makes it dead-simple for you to share photos you upload when you get home. These photos are uploaded into a private album you can manage and share at your convenience.
As mentioned before, Google+ also has a mobile interface that allows you to post updates, check what your circles are posting, comment and +1 your friendsâ€™ posts, and update your location. We expect Google to add more to Google+â€™s mobile apps as it improves the service.
Google+ For Businesses
Google+ already has a lot of users, so it makes sense that businesses would want to get in on some of the action. Several businesses are already on Google+, including Mashable, Ford, CBS News and others.
But hold on! Before you start making your companyâ€™s Google+ account, there are a few things you should know. The most important thing is this: Google doesnâ€™t want businesses creating Google+ profiles yet. The search giant announced on July 6 that it would be creating a platform for businesses, but that it would take some time to build.
The result is that the future of businesses and brands on Google+ has yet to be determined. Google could choose to delete all business entities, or it may transfer the followers of existing businesses to brand new business accounts. The search giant is accelerating the development of Google+ for businesses and will begin beta testing in the next few weeks.
We will update this guide as we learn more about Google+ for businesses.
Whatâ€™s Next for Google+?
Google refers to Google+ as a project because it believes itâ€™s far from finished. The product is only a few weeks old and it has a lot of bugs that still need to be fixed.
We do expect two Google+ features to launch in the near future, though. The first one is a Questions feature that will let users poll their friends, much like Quora or Facebook Questions.
The second and more interesting product is Google+ Games, a product rumored to be in development ever since Google invested $100+ million in Zynga, the creators of FarmVille and other social games. Google+â€™s code has multiple references to Google+ Games, so we expect itâ€™s only a matter of time until Empires & Allies makes its Google debut.
Most of all, expect Googleâ€™s social network to evolve as it tries to meet user requests and sets its sights on Facebook, Twitter and the rest of the social media universe.
More Helpful Google+ Resources
Thanks to Mashable
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We’re pleased to announce that paid apps are available in more locations of the world! Developers from 20 more locations can now sell paid apps on Android Market. Users in more locations will also soon be able to purchase apps.
Get Android 2.2!
The Android 2.2 platform is now available for the Android SDK, along with new tools, documentation, and a new NDK. For information about new features and APIs, read the version notes.
20 SEO Tips for 2010
- Canonical Issues – check canonical issues to make sure there is a preferred default page or domain preference (http:// or www).
- No reason to have 3 variations of a home page .html, .php and default.htm, depending on your programming platform, server settings (Unix or Windows) as well as if you are using static pages or a content management system you will need to consolidate your website to either http:// or http://www to avoid splitting your site into less potent slivers.
- Indexation and Crawl Frequency â€“ See how many pages are crawled in a site to determine crawl frequency.
- If you have a home page that is crawled regularly and your internal pages are ignored, then this is often a result of lack of internal or external links.
- You can implement sitemaps on a folder by folder basis, then link from the footer in a site template to a maser sitemap page (where all the mini sitemaps are linked to) to increase indexation. This way the link from the footer consolidates the ranking factor to one page and THAT page feeds the various site maps equivocally (through a tiered drip-down site architecture effect).
- Orphaned Pages and Dead Ends â€“ check for orphaned pages to determine if pages are linked sufficiently to ensure crawling.
- If you have a page or sub folder in a website that is only linked to from a few pages, then you cannot possibly expect that page to rank well in search engines. If you yourself will not â€œendorseâ€ a page by linking to it properly (contextually from keywords in the body copy) or from the primary or secondary navigation, then you cannot possibly expect search engines to pay that page with any more credence than yourself.
- Also be weary of PDF files (which can rank on their own and sponge link flow from your website). Make sure PDF files have absolute links (use the complete URL) back to your site, so they do not pool ranking factor and trap it where the rest of your site cannot benefit.
- Dynamic URLâ€™s â€“ If pages are dynamically created, try to remove or rewrite as many parameters in the URL as possible or use URL / Mod rewrite.
- Any time you have session data or query string parameters in a URL, you are decreasing the possibility of indexation. Particularly if there are conventions such as ?PID=23D-55.aspx trailing along, when a SEO friendly naming convention could have taken its place with a bit of programming. You can rewrite entire segments, sub folders, categories, etc. without losing functionality or compromising SEO value.
- Naming Conventions â€“ Use proper naming conventions (subject or keyword first, then plural variation, modifier, then tag line).
- Here is a more useful post about how to use meta titles, descriptions and naming conventions, but the gist is simple. Create a hierarchy based on a relevant platform of topically reinforcing semantics using keyword clusters and related synonyms to toggle relevance from what search engines deem as the co-occurrence matrix.
- Manage Outbound Links – Try to cap outbound links per page to fewer than 50 links for larger pages (10 for top level pages that need more ranking factor).
- The more links that leave a page, the less ranking factor the elements on that page have as equity. The only instance when this is not a concern is if the page itself is augmented from other strong internal pages or have strong inbound links from other sites to offset the hemorrhaging effects of excessive links leaving a page.
- Footer / Site wide Links – Use footer links sparingly by tactfully to tie site segments together.
- Footer links still work (using 5-10 keyword-rich text links at the bottom of a page), but that can also diffuse the intent of pages that do not have enough content to distinguish themselves from other pages. If a page in a site does not have more than 300 unique words on that page, it can lose relevance as the navigation and other code structures collapse and all interject their shingles to offset or diffuse the pages unique purpose and optimal continuity.
- For example if you have a page that is only a paragraph or two and you expect that page to rank for specific keywords, your navigation alone may trump the relevance for that page. Check your cached pages in text view to see how search engines view your code and your content without style sheets or java script .
- Footer links can help bring balance to pages with less content, but use them on pages with enough content to weather their contribution.
- Broken Links â€“ Check for broken links which could be hemorrhaging link flow and weakening a site from within.
- Broken links irritate search engine spiders, and when they cannot connect the dots, your sites rankings suffer. If you are using WordPress our plugin SEO Ultimate features a 404 monitor that sweeps the site for broken links which you can find and eliminate.
- Alt Attributes in Images â€“ Use alt attributes on images to preserve content integrity while providing internal links for ranking factor.
- Using the alt attribute in images allows you to reinforce topical relevance with the on page text based content to improve a pages relevance score.
- Anchor Text Optimization â€“ Use pertinent anchor text and do not waste link equity from excessively linking to non reciprocating pages within a site.
- Employing anchor text optimization means using relevant keywords to link to relevant pages within a site. Do this enough and before you know it you are virtual theming (which means creating a secondary navigation contextually through keyword co-occurrence).
- This alone can distinguish your site from competitors as each granular layer consolidates ranking factor for a website. This alone is one reason why Wikipedia dominates search results, due to virtual theming.
- Flattening Site Architecture â€“ Keep site architecture as flat as possible or use breadcrumbs to aid in information architecture and crawling.
- Avoid using sub folders excessively within a website domain.com/categories/products/color/page.html vs. flattening the url and site by using more descriptive naming conventions for a page domain.com/electronics-black-sports-watch.html
- The closer the more competitive keyword landing pages are to the root folder, the easier it will be for them to gain additional ranking factor, page rank and page strength to express the content on that page.
- Content Volume – Ensure you have enough content to topple a competitive keyword.
- Trying to rank for a keyword with 5 million competing pages with a handful of content is an exercise in futility. You will need topical relevance which means articles, posts or pages all internally linked and consolidated to create the proper on page signals for that keyword.
- For every keywords there is a relevance threshold and tipping point, you will need to offset competitors by having more on page affluence as well as off page peer review (links from other authorities). However, in either case, content is a requirement.
- Contextual Links â€“ Link contextually within related document to select preferred landing pages through virtual theming.
- The premise is simple, if you are on a page about engines, and have a keyword pistons appear, then link the keyword pistons to the piston page. Do this for every keyword (only once per page if it appears more than that) and you have just added a virtual theme to your keywords. This means that each page can now work together collectively to support the parent theme (which is the main/root keyword itself).
- Meta Tags – For larger sites, exclude meta descriptions but for smaller sites, use the meta data as an extra title or place for alternative keywords.
- Always use a succinct and relevant title, but if you have multiple pages on a topic, then let search engines decide which keywords are more prominent and relevant by excluding the meta description / snippet from the page.
- Also make sure that if you are using a content management system that your pages do not all share a common, generic meta title or description as a default. This is the fastest way to shoot down rankings in a site (lack of character).
- Deep Links â€“ Get at least 5-10 inbound links to each page via deep links from other sites in order to create buoyancy.
- A page without links either from the site itself, or other sites is a page that has little value to readers or search engines. Popularity matters and for the millions of site owners who may or may not be aware of this simple fact, you MUST have deep links to a page if you want that page to exceed standard normalization.
- A website replete with deep links (links to other pages other than the homepage) will start to have those individual pages rank and appear for multiple keywords. Not only does this create a more robust user experience, but the dependency for your rankings is not tied to an off topic or generic page like the homepage.
- The take away here is, get at least 5-10 inbound links to each page minimum (if that page is expected to gain traction) otherwise, link to another page that is the preferred landing page and get deep links to it.
- Keyword Stemming – Link to a page with multiple anchors (to create keyword stemming) and with â€œexact matchâ€ keywords to elevate just that term.
- You can control how each page in your website ranks by being mindful about internal and external lining habits. This post called SEO Rankings and How to Create Them provides a masterful breakdown of this process.
- RSS Feed Syndication – Set up multiple RSS feeds within a site to syndicate your content to attract natural backlinks from other sites.
- A proper RSS campaign alone can build sufficient links for your website. Combined with a content development strategy and time-released topical content, this alone can drive traffic and increase domain authority to produce rankings and relevance in even the most competitive vertical markets. This post SEO, RSS and the Power of Syndication provides SEO techniques and tactics for RSS feeds and RSS aggregation.
- Trust Rank â€“ Linking from aged pages can pass along trust to new landing pages or sub folders or sub domains. Donâ€™t look past your own site for ranking factor.
- Passing along trust rank can save you months of waiting for search results to mature from fresh content. Here is a post that shows you how to identify and link from older more relevant pages to new pages to augment rankings and more importantly, trust. This method is designed to augment on page SEO and consolidate ranking factor from all pages to the new preferred landing page.
- Sitemaps â€“ Use sitemaps to not only tie the site together, but also as a way to nourish pages like an irrigation system through linking to them.
- Here are a few other useful SEO tips you can use in addition to using sitemaps to improve rankings.
- Sub Domains â€“ Despite abuse in the past, sub domains still work.
- If your website is sagging under its own weight, then segment a new section of the site with a subdomain to emphasize topical content or to topple a competitive keyword vertical.
- Search engines pay particular attention to keywords in the URL and while you cannot always make the best of a bad situation, sometimes you can create islands of relevance using a keyword rich subdomain to augment your existing website to create a new beacon of relevance.
- Here is a post on which is better for SEO, subdomains or subfolders. The choice ultimately is up to you, or even using a combination of both is entirely relevant. Site architecture must work in tandem with content, links and conversion. All are mere pieces of the puzzle until consolidated.
via 20 SEO Tips for 2010.