How to create a Facebook group & page

http://www.facebook.com/groups/create.php

http://www.facebook.com/pages/create.php

Tips for  a good facebook group

  • Define Your Goals
  • Name Your Group
  • Build Your Friends Network
  • Join Related Groups
  • Cross Promotion
  • Keep the Conversation Going
  • Keep your Group Informed

Tips  a good facebook Fan Page

  • Networking with other platforms
  • Creating a resource
  • Creating contests that include participation
  • Empowering pre-existing pages
  • Targeting the proper demographic

Facebook | Facebook Widgets Badges

Facebook Widgets

Personal Profile

Profile Badge

Share your Facebook information on other websites.

Photo Badge

Share your Facebook photos on other websites.

Fan Badge

Show off your favorite Pages on your website or blog.

Website or Business

Share

Let visitors to your site share your content on Facebook.

Fan Box

Allow users to become your fan and view your Facebook Page stream.

Page Badge

Share your Facebook Page information on other websites.

Twitter Link

Automatically post your Facebook status updates to Twitter.

Developers

Publishing to Facebook

Let users publish their actions and content back to Facebook.

Comments Box

Allow users to easily comment on your content.

Live Stream

Allow Facebook users to connect, share and post updates in real-time.

Facebook | Facebook Widgets.

Facebook Group vs Facebook Fan Page

Facebook Group vs Facebook Fan Page: What’s Better?

First and foremost the 2 major differences include:

  1. Unlike groups, fan pages are visible to unregistered people and are thus indexed (important for reputaion management, for example);
  2. Unlike pages, groups allow to send out “bulk invite” (you can easily invite all your friends to join the group while with pages you will be forced to drop some invites manually). Groups are thus better for viral marketing, meaning that any group member can also send bulk invites to the friends of his.

Now let’s go into some details:

Key Feature Facebook Page Facebook Group
“Ugly” URLs No Yes
Hosting a discussion Yes Yes
Discussion wall, and discussion forum Yes Yes
Extra applications added Yes No
Messaging to all members Yes (via updates) Yes (via PMs)
Visitor statistics Yes (“Page insights”) No
Video and photo public exchange Yes Yes
“Related” event creation and invitation Yes No
Promotion with social ads Yes (never tried it) No

To conclude:

  • Pages are generally better for a long-term relationships with your fans, readers or customers;
  • Groups are generally better for hosting a (quick) active discussion and attracting quick attention.

via Facebook Group vs Facebook Fan Page: What’s Better? | Search Engine Journal.
continued….

Some time ago I posted on the difference between Facebook group and Facebook fan page. I decided not to stop there and looked at some examples of Facebook fan page creative usage.

Information-based approach

Some brands focus on product / company background information, the page has no active discussions or updates.

Discussion-oriented approach

A fan page can be an alternative place where customers can ask questions and get answers from employees and other customers.

Example: Mayo Clinic offers some type of customer support actively answering their fans’ questions and encouraging them to participate in wall discussions.

Mayo clinic facebook fan page

Socializing approach

A Facebook fan page is an ideal way to get closer to your customers, to encourage them to participate in the company’s life, access to entertaining content, take part in official contest and stay in touch.
Example: Bon Appetite Magazine maintains a very active fan page containing:

  • Flickr photo feed (demonstrating most delicious dishes);
  • Youtube box (video recipes);
  • contests;
  • newsletter signup option, etc.

Bon Appetite Magazine facebook fan page

Creative approach

The most innovative and creative strategy is exercised by Nokia: they integrated their new Internet advertising campaign launch with Facebook fan pages:

  • “Somebody Else’s Phone” is an all-in-flash micro-site that allows you to look into the phones of three main heroes: Jade, Luca and Anna. The idea is as follows: by exploring somebody else’s phone (text messages, address book, calendar, music stored, etc) you can tell a lot about the person, his character, habits, friends and way of life.
  • At the same time, you can learn even more about the three characters and even talk to them via their Facebook fan pages: there are 3 very active Fanpages for Anna, Jade and Luca. There you can comment their text messages and pictures, ask them questions and just have fun. You can also choose one of them based on their personality you liked most.

Thanks Ann Smarty } @twitter

Twitter / Widgets

Twitter / Widgets.

Widgets let you display Twitter updates on your website or social network page

Our widgets are compatible with any website and most social networks. Simply choose one where you would like to include it.

Profile Widget

Display your most recent Twitter updates on any webpage.

Search Widget

Displays search results in real time! Ideal for live events, broadcastings, conferences, TV Shows, or even just keeping up with the news.

Faves Widget

Show off your favorite tweets! Also in real time, this widget will pull in the tweets you’ve starred as favorites. It’s great for moderation.

List Widget

Put your favorite tweeps into a list! Then show ’em off in a widget. Also great for moderation.

Facebook Application

Allows you to share your most recent Twitter updates with your Facebook friends.

Myspace Widget

Display your most recent Twitter updates on your profile page.

TweetDeck

TweetDeck is your personal browser for staying in touch with what’s happening now, connecting you with your contacts across Twitter, Facebook and more.

TweetDeck shows you everything you want to see at once, so you can stay organised and up to date.

via TweetDeck.

SEO tips for Facebook and Twitter

SEO tips for Facebook and Twitter – iMediaConnection.com.

In the constantly changing environment of social media marketing, brands and agencies are frequently asking themselves how to measure the success of online campaigns. There are different answers, of course, depending on the goals of those campaigns. One marketer might view the total number of Facebook fans as the end-all metric, but his client might be concerned only with converting Facebook page visitors into new sales.

Even though they duke out the details, marketers will all likely agree that no matter what, they will have to drive traffic to the page. And for now at least, the big search engines remain one of the best ways to get eyeballs.

Traditional search marketing holds that there are two ways to get search engine traffic. The first is to pay for it via pay-per-click advertising, and the second is to earn the traffic with optimal search engine placement. In the earned search marketing business of search engine optimization (SEO), a Facebook fan page is merely a web page, just like any other, except that it has the built-in benefit of residing on a very powerful domain. The same goes for YouTube, Twitter, and LinkedIn. Smart optimization, combined with the strong domains that house them, can propel your social media pages to the top of search engine results for relevant searches.

Social media marketers and SEOs should work together to optimize profile pages, fan pages, channels, etc., to give them the best chances for ranking well. Google and other search engines apply all the same rules to social media pages that they apply to any other page, so understanding the basic guidelines of SEO can have a significant impact in the traffic you are able to drive to your social media assets.

SEO can be broken down into architecture (the way a page is built), content (what appears on the page), and linking (inbound hyperlinks from external sources). Since most social media sites give very little control over the architecture of the page, you will usually be left with linking and content as the only elements that can be changed.

With that in mind, here are tips for optimizing your Facebook and Twitter initiatives, as well as some brands that are getting it right.

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