Twitter vs Facebook

Twitter has an enormous advantage over Facebook in one key area: while people on Facebook tend to friend their friends, people on Twitter tend to follow their interests. The following graph from Twitter is worth far more on a per-account basis because it is directly monetizable in a way that Facebook’s generally isn’t – you can show prophylactic advertisements to Twitter users based solely on the people they follow, and probably get a much higher rate of interest. Compared to other social display ads, Twitter ads, it is rumored, work extremely well.

Outside of the direct value from its graph, Twitter is in an extremely unusual position for a social service. While it is ostensibly a sharing service, it is actually a broadcasting medium. People use Twitter more like they use TV; they follow accounts they are interested in, namely celebrities and companies, and then they consume the content as a form of entertainment. Normal people have very little incentive to use Twitter except to communicate unidirectionally with their interests. This is why it has been shown that the vast majority of Twitter users who sign up never tweet, even though a huge number of those people view their feed often.

I suspect the reason that Twitter is cutting off apps from using its “friend finder” feature is because most people do not create content in Twitter and therefore have no incentive to use Twitter outside of the value of its graph. Unlike replicating or using the Facebook graph externally, relocating the Twitter graph can have disastrous consequences for Twitter. Lots of celebrities use Tumblr, and if you can instantly relocate your Twitter graph into Tumblr, then what value does Twitter have, other than a more restricted set of content? What about App.net? Twitter is in an even worse position than MySpace to fight off a disruptive competitor.

The solution Twitter has taken involves barricading the walled garden, keeping the valuable tweet data inside Twitter, and removing all incentives for people to move to other, similar platforms. (more…)

IFRAME APPS FOR FACEBOOK

Add a custom iframe tab for your facebook fan page!

No need to be a facebook developper in order to install an Iframe app on your facebook fanpage! Every Facebook brand page owner have to make it more engaging in order to turn visitors into fans, leads and boost sales by means of promotion on social media.

These are the best templates and utilities for your facebook fan pageIframe apps also provides many services that a facebook fanpage could require such as contact form, live streaming or many other utilities that will enable fans to get a better overall knowledge of your brand.

Iframe apps and other “install and play” apps for free!The best part about our service is that you are able to use iframe apps and other “install and play” apps for free!

Social Buttons for Retail

Want/Own Buttons AddShoppers
Free Social Sharing for Retailers | Commerce Analytics Platform | Media Tools

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Over 2,000 retailers made $1,465,742.89 from social across 1,308,453 products.


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Retailers are also able to incentivize sharing by offering customers a discount each time they share.

– Internet Retailer Magazine

MyWebees facebook eshop

Just Connect, enter your URL and Go!

Everyone is on Facebook, you, your friends and your customers. You may already have a Facebook page, a cool landing tab or even a mini site, but why not take it a step further and bring your full website to Facebook?
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Facebook Store

The best way to experience ShopTab is to actually use it – that’s why we offer a free 7-day trial period for all accounts. During that time, you can upload your actual products and learn how ShopTab fits in with the sales efforts you already have in place.

Main features of ShopTab include:

  • Showcase your products on your fan page through ShopTab for as little as $10/month.
  • Available in over 30 currencies.
  • Easily add and edit products individually, through a data feed, or automated scheduled data update.
  • Upload product categories to allow customers to browse your store more easily.
  • Allow customers to easily share a product of yours with their Facebook friends.
  • Maintain existing e-commerce channel for sales, returns and order processing.
  • Upload a file type that you already create for other shopping feeds.
  • With ShopTab Ultimate plan you can customize ShopTab to any language.

Facebook Store and Shopping App| Facebook Storefront Software | ShopTab.zzz

How to Implement a Social Campaign on Facebook

The Facebook Marketing Series is supported by Buddy Media, Power Tools for Facebook. Have something new to tell 500 million people? Learn the best way to launch a new product or service on Facebook with this webinar.

You want to do good, and you want to use Facebook. Good choice. Facebook has a couple of things going for it. First off, there are a ton of people that use it — more than 500 million to be precise — so you’ve already set yourself up to hit the largest social network audience. More over, even people without Facebook accounts are used to visiting landing pages on the site for events and causes, which make the potential reach even larger.

Second, Facebook is an informal place to launch serious things. Most actions on the site take place within networks of friends (however disparate they may be in real life). As such, campaigns and projects inherently feel less “corporate” or cold when they’re spread virally from friend to friend.

We’ve outlined five ways to take advantage of these elements, whether you want to register as a charity or just lend a digital hand without the rigmarole.

1. Causes


causes imageThis should be a no-brainer. Non-profits and supporters can set-up campaigns through Facebook’s Causes app. Non-profits can create a page and accept donations directly, while everyday users can set up a page in support of non-profits already on and approved by Facebook. There’s a handy help page to answer some more in-depth questions about conditions and how donations are handled.

Important note: Before you start to donate to any campaign on Facebook, make sure the money or support is going to the right place. If you’re giving money, make sure the root organization is a registered 501(c)(3) or appears on a registry site like GuideStar.org.

These are actually required conditions to sign up, but it’s always good to do some research, especially if you’re not familiar with the non-profit. You want your money to be doing the most good possible.

[Non-profits and supporters can set-up campaigns directly through Causes.com, who’s popular Facebook platform makes it easy to reach people.]


2. Create a Social Media Hub


Facebook Pages have a lot of benefits over a website created from scratch. They require less work to set up, and you don’t have to fuss over complicated or glitchy backends. Creating a Facebook Page (whether on Facebook Causes or not), is a great way to establish a web portal even if you don’t know how to use WordPress, Tumblr or other free blogging platforms.

For casual users passionate about a cause, a Facebook Page allows you to post videos, photos, updates and relevant links while having immediate access to your group of friends. You can also add apps to your Page to link up social tools like Twitter.

Be cautious about asking for money or donations, especially if you are not a registered non-profit. The best bet is to provide a link to several charities where your (hopefully millions of) fans can help out.


3. Create a Forum


livestrong imageToo many numbers and conditions? Don’t worry, there’s a way to launch a campaign without all the paperwork. Take a note from Livestrong and start a forum on your Facebook Page. Livestrong has used its page to create a safe space for cancer survivors to share their stories and offer support.

It’s not enough, however, to simply let a forum run wild. Livestrong’s page is moderated by Brooke McMillan, the non-profit’s online community manager. She makes sure the comments stay on topic and she helps to drive the conversation forward. While there aren’t many spammers or trolls, she makes sure to weed them out; the site only functions because of the safe and supportive community she has developed.

Try creating a Page where supporters of your cause can start a conversation. It obviously won’t work for every type of campaign, but see if there’s a way to engage your audience and create dynamic, productive discussions.


4. Picture & Media Hosting


aspca imageFacebook enables you to post media to your Page without much effort. The social network recently updated the look of its albums and photo pages, offering a richer media experience. If you own a camera or video camera, this is especially good news. Consider setting up a Facebook Page as a photo album or photo blog where you can post updates, much like the ASPCA does.

Your friends and fans don’t want to see more PR, so think about how you can add value. Supporting a building project? Grab your camera and post some shots every day to show how the organization is using donated funds. Is your cause holding a fundraiser? Ask if you can take pictures or video so your fans can participate by proxy.

As always, it helps to get permission from the non-profit you’re supporting. Most will be happy to have your support and will welcome your efforts to grow their exposure.


5. Interact


If you’re not going to interact with others, there’s no need to be on Facebook. From a user perspective, the site was built for people to see and interact. You have to be willing to regularly devote time to moderating comments, answering questions and updating content if you want your page, cause or campaign to be a success.

People will join you because they want to feel like they are part of the cause. If you don’t create that community, your fans will have no reason to stick around. Simple things — such as asking what fans would like to see pictures of or what hot topics should be in the discussion — will help you create a dialogue and develop passion around the cause you’re supporting.

Launching a campaign on Facebook is easier than it looks, whether you’re a charity greenhorn or an established organization. Before you start, take a minute to think about what you want to get out of Facebook: Donations? Conversation? Advocacy? Once you’ve decided on your goals, jump in and see what Facebook can offer.

via Mashable

A Beginner’s Guide to Facebook Commerce

Four Types of  Facebook Commerce


1. Facebook-Facilitated On-Site Selling:

Brands can bring the Facebook experience to their websites, tapping users’ connections and interests to support the purchasing process. The simplest examples involve using social plugins — short code snippets that ping Facebook’s network for information about the user visiting the brand’s site. The Like Button is the most common plugin and is usually regarded as a content sharing device, but when it is used in conjunction with a product page it can provide peer support by displaying the names and profile images of people who have Liked the product — most appealing for brands is the fact that it also highlights any of the user’s Facebook friends who have Liked the product.

A more sophisticated approach uses Facebook’s Open Graph API to retrieve the Likes and interests of the user, as well as those of his or her friends. There is a permission screen involved and every friend’s privacy settings are individually respected.

For the past few months Amazon.com has been offering a “Tap into Your Friends” option (still labeled Beta). After the permission screen, the user is taken to an Amazon page showing the upcoming birthdays of Facebook Friends and their Amazon Wish List if they have one. Amazon uses a user’s friends’ profile data, which often includes favorite books and music, to make gift suggestions.

2. Facebook-Initiated Selling:

Business accounts can set up a storefront for free on their Facebook Pages, and many thousands have already done so. The vast majority start the shopping process at Facebook.com but then jump to their own ecommerce pages at some point. Lady Gaga’s Facebook store is an example of a store that takes users on a rather abrupt transition. Users can browse products on her Facebook Page, but any click takes them to the product page at bravadousa.com, a licensed merchandise marketer and fulfillment service. The Facebook branding is gone, and the look and feel changes completely. A new window opens which would make any Facebook multitasking (e.g., chat) cumbersome. Apparently, a Page with over 30 million Likes can get away with this — Justin Bieber has the exact same arrangement.

Best Buy keeps shoppers in the Facebook environment a bit longer and takes advantage of the social features while they are there. Its store app isn’t labeled “Shop,” it is “Shop + Share.” Users can search or browse for products, and when they find something that interests them, they have two options: “Ask Friends” or “Shop Now.” “Ask Friends” leads to a Wall post asking about the product. Interestingly, Best Buy currently makes “Ask Friends” much more noticeable than “Shop Now,” which takes the user to the product page at BestBuy.com for the shopping cart and checkout process.

3. Complete Selling through Facebook:

1-800-Flowers has pioneered a selling process that never takes the user away from Facebook.com. Shoppers can select products, options, see delivery dates and even include a personal message without interrupting their Facebook experience. 1-800-Flowers does not take full advantage of the social environment, though, as it doesn’t provide an easy way to ask a relative what Mom’s favorite flowers are or what her zip code is, for example.

Delta Airlines has built a complete ticketing system into its Facebook Page, and while it allows the user to promote Delta by posting a general message on his or her Wall, it doesn’t do much to help the user share details with Friends involved in the trip, something that a Send Button could do nicely.

4. iFrames vs. Facebook Apps:

There are two ways of displaying F-commerce Pages on Facebook.com, each with its pluses and minuses. In February 2011, Facebook adopted iFrames as the method that businesses use to supply custom content to their Pages. In the simplest terms, iFrames allow a business to create and host its own content and to display it in the 520-pixel middle column of a Facebook Page.

Lady Gaga, Justin Bieber and even Best Buy, present their F-commerce pages through an iFrame. The advantage is simplicity, since businesses can create and maintain the content on their own terms — iFrames tend to offer the most seamless experiences for consumers. 1-800-Flowers and Delta do their selling via Facebook apps. The primary advantage of going to an app is real estate. iFrame content is restricted to the 520 pixel-wide middle Page column, while an app can control the left most 760 pixels — a 46% increase in visible selling space. The disadvantage of apps is that they are more difficult to maintain and they may stress smaller budgets within businesses lacking Facebook development expertise.


Facebook Commerce  Developers Emerge as a Resource


The list of software developers offering F-commerce products is growing. Many come from traditional ecommerce, offering Facebook as an extension for their clients. SortPrice, for example, powers the Dallas Mavericks‘s Facebook store, and Usablenet, which powers JCPenney‘s Facebook store. Another popular application for adding Facebook to an existing ecommerce program is Storefront Social, which Borders uses.

A popular developer that seems to be emphasizing F-Commerce is 8thBridge, responsible for 1-800-Flowers, as well as Delta. And the popular Payvment app allows clients to become part of a Facebook shopping mall with a connected shopping cart.


The Future of Facebook Commerce


There are many more questions than there are answers about the long term future of F-commerce, which is still in its infancy and barely survived its birth. In 2007, Facebook tried Project Beacon, which collected ecommerce activity on third party sites and announced a user’s purchases on his or her friends’ news feed. Facebook quickly withdrew from that privacy nightmare but its dismal reputation for freely dispersing user data still haunts F-commerce. Many Facebook users have become so accustomed to Facebook’s aggressive data sharing policies that they automatically assume the worst. A recent study from JWT found the percentage of people worried about Facebook privacy and security to be in the 75% range.

Experienced ecommerce managers also see problems with Facebook.com itself. “The user experience is less-than-optimal with slow page loads and smaller page size due to Facebook’s advertising and navigation. I don’t see why customers would bother shopping through Facebook when a faster and better experience is only a browser tab away,” notes Linda Bustos, director of ecommerce research at Elastic Path Software. Facebook advertising is certainly an issue. No matter how you structure your F-commerce store, the user will still be served targeted Facebook ads during the buying process.

Many web marketers question the social nature of shopping itself, and there is considerable opinion that people visit Facebook to catch up with their Friends and not to be sold products. The good news on that front, from the JWT study, is that 48% of millennials (aged 20-33) would like to see the places where they shop give them the ability to buy directly on Facebook.

The best reason for businesses to take a deep breath before investing in a F-commerce is Facebook itself, which currently benefits from F-commerce primarily through the sale of ads promoting it. They’d obviously like a better cut and nobody is quite sure how they would do it. Facebook Credits could somehow be expanded to become the currency for F-commerce. Credits for gaming and virtual goods earn Facebook a 30% commission — F-commerce Credits would probably be in the 5% range.

There is no shortage of opinions regarding the future of selling on Facebook, but one overwhelming motivation — it is where the customers are, and they should be able to buy wherever and whenever they like.

via Mashable

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BOOKonlinenow Facebook app

BOOKonlinenow is an intelligent on-line booking engine, ideal for hoteliers to raise their online revenue while lowering their cost structure.
It incorporates advanced features and technologies such as XML connectivity, dynamic pricing, special offers, booking sources, multiple rating catalogs, customer and reservation management, statistics and reporting tools.

The Facebook app:

Official website: http://www.book-onlinenow.com/

via BookOnlineNow.

BOOKonlinenow is an intelligent on-line booking engine for hotels