Facebook Messaging â€“ what it means for marketers
It puts consumers first â€“ Facebook messaging gives consumers greater control of their digital lives.Â With the ability to deliver text messages, emails, Facebook posts and IM into a single inbox, consumers can quickly see whatâ€™s important and whatâ€™s not.Â Marketers who can effectively build a relationship with their customers by delivering content that consumers want will make it to the inbox and face less competition because â€œone size fits allâ€ marketing wonâ€™t make it through.
It helps consumers manage online conversations â€“ Facebook messaging allows consumers to see all messages regardless of channel in one place.Â This not only makes â€œconnectedâ€ life easier for consumers, it offers a great opportunity for marketers as well.Â Marketers who can communicate across all channels in a consistent single voice and understand what interactions are happening in real time have a never-before-seen opportunity to realize the potential of real one-to-one marketing.
It puts the consumer in control of marketing â€“ Facebook messaging and recent innovations like Gmailâ€™s Priority Inbox and Yahooâ€™s b
eta email are all designed to help consumers be more efficient online.Â The fundamental component in each of these innovations is the bar has been raised on what is delivered to the inbox.
The innovations by Facebook, Yahoo and Gmail are welcomed news and reflect the new reality for marketers today â€“ consumers communications online are fragmented, evolve in real time and demand a new level of commitment from marketers to understanding the unique needs of each customer.Â Tosucceed, marketers must create a single point of understanding of their customers â€“ what they buy, how they interact, what they have said and
how they want to hear from you â€“ and then give them control of how, when and in what channel they interact.Â Sometimes an email will be best, other times atext is most efficient and there are times when Facebook and Twitter updates will be the best way to communicate
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