Facebook Messaging – what it means for marketers

Facebook Messaging – what it means for marketers
It puts consumers first – Facebook messaging gives consumers greater control of their digital lives.  With the ability to deliver text messages, emails, Facebook posts and IM into a single inbox, consumers can quickly see what’s important and what’s not.  Marketers who can effectively build a relationship with their customers by delivering content that consumers want will make it to the inbox and face less competition because “one size fits all” marketing won’t make it through.

It helps consumers manage online conversations – Facebook messaging allows consumers to see all messages regardless of channel in one place.  This not only makes “connected” life easier for consumers, it offers a great opportunity for marketers as well.  Marketers who can communicate across all channels in a consistent single voice and understand what interactions are happening in real time have a never-before-seen opportunity to realize the potential of real one-to-one marketing.

It puts the consumer in control of marketing – Facebook messaging and recent innovations like Gmail’s Priority Inbox and Yahoo’s b

eta email are all designed to help consumers be more efficient online.  The fundamental component in each of these innovations is the bar has been raised on what is delivered to the inbox.
The innovations by Facebook, Yahoo and Gmail are welcomed news and reflect the new reality for marketers today – consumers communications online are fragmented, evolve in real time and demand a new level of commitment from marketers to understanding the unique needs of each customer.  Tosucceed, marketers must create a single point of understanding of their customers – what they buy, how they interact, what they have said and

how they want to hear from you – and then give them control of how, when and in what channel they interact.  Sometimes an email will be best, other times atext is most efficient and there are times when Facebook and Twitter updates will be the best way to communicate

get entire story at:

Facebook Messaging – what it means for marketers – The ExactTarget Blog.

11 Email Marketing Terms You Need to Know

11 Email Marketing Terms You Need to Know
As an email service provider we are constantly throwing around terms that sometimes our customers may or may not know. So I decided to pick 11 email marketing terms and give you the low down on what they mean. Don’t be offended if you know some of these, I’m trying to cover a lot of bases here. Here goes!

  1. ROI (Return on Investment)
  2. Open Rate
  3. Above the Fold
  4. Preview Pane
  5. Copy – Your copy is simply the text of the email you write.
  6. Hosted Email
  7. Spoofing
  8. Phishing
  9. Targeting
  10. Whitelists
  11. Web Friendly fonts

via VerticalResponse Email Marketing Blog for Small Business: 11 Email Marketing Terms You Need to Know.

How to Create a Successful Email Newsletter

How to Create a Successful Email Newsletter

How to Create a Successful Email Newsletter webinar

What is the current feeling about width of email content for best viewing in HTML mode – 600/800/1000 pixels??

When creating your email you always want to keep your recipients in mind, and the width of the email will have an impact.

What’s all the hoopla about call-to-action buttons?

article Use Buttons Instead of Text Links and Increase Clicks.

When my subscriber sees my email in the preview pane, is it considered an open?

How do you accommodate viewing email on mobile phones?

about Designing Your Email for Mobile Devices.

Is it correct that we can edit the text version of our email newsletter separately from the HTML version?

free webinar series check it out here.

via VerticalResponse Email Marketing Blog for Small Business: How to Create a Successful Email Newsletter – Webinar Q&A.

Free mass email software download | SendBlaster | Email broadcaster

Freeware bulk email software features

Freeware bulk email software features

  • bulk email your mailing list with few configuration steps
  • duplicate email addresses check
  • import email lists from Outlook Express
  • import email lists from Excel
  • import email lists from CSV text files
  • bounce back automatic removal process
  • email merge customizable fields for email personalization
  • multiple connections bulk emailer
  • blacklist management
  • direct send and fast SMTP free-delivery
  • manage subscriptions from optin websites formail
  • HTML editor for rich email composing
  • send hybrid HTML+text: free mass email messages with low spam rates
  • set bulk email Charset
  • advanced list Filtering for email marketing targeted sends
  • wordpress widget double optin plugin for newsletter subscription

via Free mass email software download | SendBlaster | Email broadcaster.

Email Marketing Software – Bulk Email & Newsletter Marketing – 1ShoppingCart.com

Automate Your Email Marketing

Stay connected with your customers and prospects automatically with built-in email marketing software from 1ShoppingCart

  • Send email broadcasts and newsletters
  • Create unlimited autoresponder series
  • Build and manage your client lists
  • Segment lists for targeted campaigns
  • Track campaigns with built-in reporting
  • Choose a professionally designed template or provide your own

via Email Marketing Software – Bulk Email & Newsletter Marketing – 1ShoppingCart.com.

Email Marketing Solutions from Constant Contact

Use Email Marketing3 to create professional looking html emails4 and email newsletters5.

via Email Marketing Solutions from Constant Contact.

60 day free trail

Email Marketing is a must-have for building your business!

wp Newsletter

Newsletter

Newsletter is a plugin made to collect subscribers to a blog newsletter and to send such newsletters. I’m not talking about the newsletters like the feedburner or subscribe 2 one. I’m talking about real newsletter written by hand. In the plugin adin panel there are a composer to create your newsletters with a visual editor.

Newsletter is still under development and there are a number of bug or misconfiguration I’m slowly resolving.

To configure this plugin you need to deeply understand the process to subscribe, confirm subscription, unsubscribe users. It’s not so obvious, so before ask for support, please read all this page!

via Newsletter.