Strategies For Marketing Your Facebook Fan Page

Strategies For Marketing Your Facebook Fan Page

Aside from a certain ineffable quality which goes with really successful marketing, there are some basic steps and tips which you can follow to get started.


  • Start by sending invites to the friends you already have on Facebook. On your Fan Page, on the left side of the screen is a “Suggest to Friends” link. You can use this feature to send out invitations to people either individually or in groups.

  • Use the Search function on Facebook to find new fans. You can use the “Posts by Everyone” search function to search inside peoples’ posts to discover who is interested in your niche and actively talking about similar products. This is sometimes easier than searching for communities or groups or trying to look through other Fan Pages for new fans.

  • Run an ad campaign. These paid ads appear on the sides of pages based on contextual relevance. You can set whatever kind of daily spending limit you are comfortable with. You can also start and end your campaigns at any time.

  • If you have Twitter, you can use the Facebook Fan Page Twitter Application to post an update and backlink to your Twitter feed time every time you update your Fan Page, automatically!

  • If you have your own website, you should add a Facebook Fan Box Widget which gives people a way to “like” your Fan Page directly from your website or blog.

  • Socialize. This may seem like a given, but to a lot of people it isn’t. You need to interact with people about a wide variety of topics in order to gain their trust and respect.

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