Site Audit Checklist

Quick Overview

Check BoxCheck indexed pages
  • Do a site: search
  • How many pages are returned (this can be way off so don’t put too much stock in this)?
  • Is the homepage showing up as the first result?
  • If the homepage isn’t showing up as the first result, there could be issues, like a penalty or poor site architecture/internal linking, affecting the site.

Check BoxSearch for the brand and branded terms

  • Is the homepage showing up at the top, or are correct pages showing up.
  • If the proper pages aren’t showing up as the first result, there could be issues, like a penalty, in play.
Check BoxCheck Google’s cache for key pages
  • Is the content showing up?
  • Are navigation links present?
  • Are there links that aren’t visible on the site?
PRO Tip:
Don’t forget to check the text only version of the cached page.

Content

Check BoxHomepage content
  • Does the homepage have at least one paragraph?
Check BoxLanding pages
  • Do these pages have at least a few paragraphs?
  • Is it template text or is it completely unique?
Check BoxSite contains real and substantial content
  • Is there real content on the site or is the “content” simply a list of links.
Check BoxProper keyword targeting
  • Is the intent right?
  • Are there pages targeting head terms, mid-tail, and long-tail keywords?
Check BoxKeyword cannibalization
  • Do a site: search Google for important keyword phrases.
  • Check for duplicate content/page titles in the SEOmoz Pro Campaign App.
Check BoxFormatting
  • Is the content formatted well and easy to read quickly?
  • Are H tags used?
  • Are images used?
  • Is the text broken down into easy to read paragraphs?
Check BoxGood Headlines on Blog Posts
  • Good headlines go a long way. Make sure the headlines are well written and draw users in.
Check BoxAmount of content v ads
  • Since the implementation of Panda, the amount of ad-space on a page has become important to evaluate.
  • Make sure there is significant unique content above the fold.
  • If you have more ads than unique content, you are probably going to have a problem.

Read more ………    Technical Site Audit Checklist | SEOmoz.

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