SEO vs. PPC: When to Use Organic Search, When to Use Paid Search | WordStream

SEO vs. PPC: When to Use Which Search Marketing Method for Maximum Profit

When Is It Best To Use SEO?

SEO refers to a classification of techniques that are aimed to propel a particular website to the first page of the major search engines.

SEO is very important for online businesses, as statistics show that 80% of the traffic that can be generated for any website will come from the search engines. The biggest search engine is undoubtedly Google, which garners more than 400 million searches per day, hence, most SEO campaigns target this specific search engine.

So, when should you use SEO techniques? Below are some circumstances when SEO would prove highly beneficial for an online business.

  • When consistent results are desired.
  • When you wish to build an authority site.
  • When you want to increase the value of your website.

When Is It Best To Use PPC?

Now we go to the other side of the SEO vs. PPC debate.

Pay-per-click marketing is a method of advertising on search engine results pages. Basically, you bid to have your ads appear in the sponsored results when someone types in a query including your keywords.

Why is it named “pay per click”? Because you have to pay for every user who clicks on the ad you are promoting.

Popular PPC systems include Google AdWords, Yahoo Advertising, and Facebook’s advertising platform. Niche-specific PPC systems also abound. One good example is PlentyOfFish.com’s advertisement option, which works wonderfully with dating offers.

So, when should you use PPC marketing? Below are some circumstances when PPC would prove highly beneficial for an online business.

  • When immediate results are desired.
  • When highly targeted traffic is sought.
  • When promoting a time-sensitive offer.
  • When your website isn’t designed for SEO.

read entire article >> SEO vs. PPC: When to Use Organic Search, When to Use Paid Search | WordStream.

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