search-engine-optimization-starter-guide by google

Table of Contents

Googlebot
Crawling content on the Internet for Google’s index every day, every night, non stop.
From here on, I’ll be explaining various points on search engine optimization (SEO)!
SEO Basics
Create unique, accurate page titles
Make use of the “description” meta tag
Improving Site Structure
Improve the structure of your URLs
Make your site easier to navigate
Optimizing Content
Offer quality content and services
Write better anchor text
Optimize your use of images
Use heading tags appropriately
Dealing with Crawlers
Make effective use of robots.txt
Be aware of rel=”nofollow” for links
SEO for Mobile Phones
Notify Google of mobile sites
Guide mobile users accurately
Promotions and Analysis
Promote your website in the right ways
Make use of free webmaster tools
An example may help our explanations, so we’ve created a fictitious website to follow throughout the guide.

get pdf : search-engine-optimization-starter-guide.pdf (application/pdf Object).

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