Integrating Twitter with Magento

Social Media in Magento

This article by Richard Carter states that our theming of Magento does not have to stop at changing the way it looks. We can also add aspects of social media to it, such as:

  • Integrating your Magento store with Twitter
  • Improving your store’s customer service
  • Using social bookmarking tools such as AddThis to help your customers spread the word about your store across the Internet

With so many e-commerce stores on the Internet, using social media can make a huge difference to your store’s fortunes. It can also increase your potential customers and ensure that customers continue to come back.

Integrating Twitter with Magento

Installing the LazzyMonks Twitter module

To install the LazzyMonks module, visit its page on the Magento Commerce web site (http://www.magentocommerce.com/extension/482/lazzymonks-twitter, and retrieve the extension key, after agreeing to the terms and conditions. Log in to your Magento store’s administration panel, and open the Magento Connect Manager in the Magento Connect option under the System tab.

More of: Integrating Twitter with Magento

Application Tutorials

Magento Services

Magento Tutorial

Getting Started With Magento Shopping Cart

Magento is an open source eCommerce solution. It has a variety of tools that are necessary for a prosperous online shop. You need reliable web hosting services to create an online shop with Magento. That is why TMDHosting Magento hosting package is a wonderful choice. Here you obtain a free domain name, Magento installation, free shared SSL, and a big number of ecommerce tools. This tutorial covers:

This Magento tutorial will provide you with thorough installation instructions for Magento shopping cart and also for creating and managing a web site using Magento.

Installation & Setup

All you’d need to know about downloading Magento, setting up databases, and running the install wizard.

Good Social Media Practices for companies

Social Media Best Practices:

  • Start with a plan, not tactics. 
  • “Give to get”
  • Commit resources & time to be successful
  • Be transparent with intentions
  • Understand, you do not control the message.
  • Welcome participation, feedback and co-creation.
  • Metrics should roll up to objectives

Social Media Worst Practices:

  • Being fake in any way
  • Not listening.
  • Being oblivious to formal & unwritten social rules.
  • Being pushy or overtly salesy in messaging
  • Approaching social media channels as

Update 07/2009 thanks to Hillary Danni Davis

  • Not staffing appropriately
  • Not having a mechanism to assess ROI

Learning from companies what they think of social media as a topic and opportunity over the past few years has been enlightening.  Our digital marketing and public relations agency gets to talk to a substantial number of companies each month that need help making sense of where social media might fit within overall marketing and PR efforts. Those conversations vary, but an increasing number of client side marketers clearly aware of the social media marketing fundamentals.

If nothing else, remember that social media is about the C’s:  Conversation, Connections, Community, Consumer, Control, Creative, Collaboration and Content.

Do: listen, be transparent about your intentions, “Give to Get” and have a plan.
Don’t: Be fake, interruptive and focus only on short term sales.

Read the entire article at http://www.toprankblog.com/2009/02/
best-worst-practices-social-media-marketing/

14 Modern SEO Best Practices for 2009

SEOMoz just posted a great list of 14 best practices for modern SEO that they are using with their consulting clients. Some real interesting tips, like the lack of importance of H1 tags and  meta keywords.

Keep reading for review of the 14, with some notes about possible Joomla Joomla implications.

You can read more about these at SEOMoz: SEO Best Practices

Title Tag Format

Primary Keyword – Secondary Keywords | Brand
Or
Brand Name | Primary Keyword and Secondary Keywords

Turn on core title tag and also install SEF Title Prefix and Suffix

The Usefulness of H1 Tags

H1s are important for users but not necessarily for search engines anymore.

Don’t get daft about where the H1 is appearing, could be site title, could be logo, could be articles. Just ensure you have logical, semantic order.

The Usefulness of Nofollow

We recommend using rel= for thwarting would be spammers of user generated content. We also recommend using it as an incentive for creating active users. (At SEOmoz, we remove the nofollow of profile links after the user has earned 100 mozPoints.)

We DO NOT recommend using nofollow for PageRank sculpting anymore.

Comment developers taking note? This would be a great feature, have links be no follow until people had commented X times.

The Usefulness of the Canonical Tag

The canonical tag is still young and is only useful as a hint to the search engines to prevent duplicate content. It is not the silver bullet that webmasters are looking for. (nor the droids for that matter)

If you must, stick it in your Joomla template index.php. I’m not going to bother.

The Use of Alt text with Images

We recommend including alt text for all images on all publicly accessible pages. We also suggest adding images with good alt text to pages targeting competitive rankings.

Remember something called accessibility? You should be doing this anyway. If you are not, go read Usability, Accessibility, Web Standards, SEO and You.

The Use of the Meta Keywords tag

If it is not a problem to let your competitors know your keywords and you are trying to rank highly in Yahoo, the Meta Keywords tag can be useful. Note: This is different from what we have recommend in the past.

Read my Joomla book? You’ll see me recommend using this for the Related Article module rather than SEO .

The Use of Parameter Driven URLs (I.E. www.example.com/product?param=1&param=2)

We don’t recommend using them. If they are absolutely necessary (Due to something like an established CMS configuration) we recommend no more than 2 parameters.

Turn on core SEF, and don’t bother with the 3rd party SEF extensions.

The Usefulness of Footer Links

Use footer links sparingly. We recommend no more than 25 relevant internal navigational links.

Link schemes = bad

The Use of Javascript and Flash on Websites

We do not recommend using Javascript or Flash for any navigation important to search engines.

Make sure you are using a Joomla Joomla template with pure CSS for menus.

The Use of 301 Redirects

We recommend 301 redirects as the best way to redirect webpages but warn that they do have disadvantages.

Have you read Get Free Pagerank for your Joomla Website ?

Blocking pages from Search Engines

The Meta Robots tag (noindex, follow) is generally a better option than robots.txt. Robots.txt files are useful but should be used sparingly and only if a meta robots tag is not an option.

Make sure you have read How to Optimize Images in Joomla

Google Search Wiki’s Affect on Rankings

We don’t recommend spending any time or resources on search wiki.

The Affect of Negative Links from “Bad Link Neighborhoods”

Link neighborhoods are a real thing but the affect of links from bad neighborhoods on good neighborhoods is minimal if the links are not reciprocal.

The Importance of Traffic on Rankings

The metric of visitors to a given site is not used to help determine rankings.

There you have it. Some interesting implications for SEO on Joomla websites.

Thanks to: http://www.compassdesigns.net/