The new MySpace is coming. It is not only redesigned, but it is the start of a completely new direction and strategy for what was once the worldâ€™s pre-eminent social network.
As we reported earlier this week, the new MySpace is supposed to be a transformation from â€œa place for friendsâ€ to â€œa social entertainment destination.â€ While MySpace profiles, friend lists and newsfeeds will all remain once the transition is complete, MySpace will no longer focus on those things. Instead, it will focus on engaging a â€œGeneration Yâ€ audience with the entertainment and entertainers that they love. New features like Topic Pages will help users follow their favorite TV shows, music artists, actors and games.
MySpace is also introducing a new type of user: the curator. Users that exhibit a following or expertise in a specific social trend or entertainment topic can gain curator status, which gives them access to an array of tools for facilitating content discovery and leading fans of a specific subculture. The company believes that when users connect with active curators, their engagement with MySpace goes up dramatically. This is one of the things CEO Mike Jones told me during a conversation we had last week about the redesign.
The company is focused on encouraging four core behaviors: discovery, collection, connection and creation. MySpace wants its users to quickly discover new and interesting entertainment content via Topic Pages, recommendations and the newsfeed. It also wants to encourage curators to facilitate this discovery with Topic Pages and Entertainment Hubs.