INTERNET MARKETING | HOTEL MARKETING

Best practices in handling online hotel reviews

Although the hospitality industry is still in the beginning stages of figuring out how to master the exciting potential of social media, it is clear that the role of user-generated reviews is exploding and that consumers are wielding more power. more…

ONLINE TRAVEL | ASIA-PACIFIC

Airlines turn to social media

As always, low cost airlines tend to be the innovators in this area, but – perhaps in a sign of the changed times – many full service airlines have strongly bought into the Social Media sites too. more…

HOSPITALITY INDUSTRY | HOTEL MARKETING

Pricing to profit

As we’re preparing for the fourth quarter of 2009, the hospitality sector has managed to undermine any pricing strength and/or integrity it once held. The sector managed to follow the airlines down the path of failed profitability through unabashed incentives and unprofitable discounting. more…

INTERNET MARKETING | SEARCH MARKETING

Improve search visibility with video: 5 strategies

Getting more than one organic link on a search results page can be difficult — but powerful when accomplished. With the addition of image and video results, marketers are finding ways to boost their number of links on page one. more…

INTERNET MARKETING | E-MAIL MARKETING

6 steps for better email delivery

Email marketing’s effectiveness and ROI have been proven time and time again, but concerns about spam have left many marketers and business owners wary. Will my email messages get through to the inbox? How do I avoid being lumped in with spammers? more…

INTERNET MARKETING | SOCIAL MEDIA

Social network marketing expands sphere

Though social network advertising gets a lot of attention, it is only one of many ways marketers can reach customers on social networks. Social networks can be used for branding, improving customer loyalty, lead generation, direct marketing and e-commerce. more…

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