Archive for category Twitter
Twitter has an enormous advantage over Facebook in one key area: while people on Facebook tend to friend their friends, people on Twitter tend to follow their interests. The following graph from Twitter is worth far more on a per-account basis because it is directly monetizable in a way that Facebook’s generally isn’t – you can show prophylactic advertisements to Twitter users based solely on the people they follow, and probably get a much higher rate of interest. Compared to other social display ads, Twitter ads, it is rumored, work extremely well.
Outside of the direct value from its graph, Twitter is in an extremely unusual position for a social service. While it is ostensibly a sharing service, it is actually a broadcasting medium. People use Twitter more like they use TV; they follow accounts they are interested in, namely celebrities and companies, and then they consume the content as a form of entertainment. Normal people have very little incentive to use Twitter except to communicate unidirectionally with their interests. This is why it has been shown that the vast majority of Twitter users who sign up never tweet, even though a huge number of those people view their feed often.
I suspect the reason that Twitter is cutting off apps from using its “friend finder” feature is because most people do not create content in Twitter and therefore have no incentive to use Twitter outside of the value of its graph. Unlike replicating or using the Facebook graph externally, relocating the Twitter graph can have disastrous consequences for Twitter. Lots of celebrities use Tumblr, and if you can instantly relocate your Twitter graph into Tumblr, then what value does Twitter have, other than a more restricted set of content? What about App.net? Twitter is in an even worse position than MySpace to fight off a disruptive competitor.
The solution Twitter has taken involves barricading the walled garden, keeping the valuable tweet data inside Twitter, and removing all incentives for people to move to other, similar platforms. Read the rest of this entry »
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- Promoted Tweets Extend the reach of your Tweets to a broader audience.
- Promoted Trends Feature a trending topic at the top of our trends list.
- Promoted Accounts Turbocharge your follow rate to build a strong base of Followers.
Twitter api – Tips & Tutorials for
- .NET C#
Meet the new Twitter.com
Twitter Support Tickets
Twitter Support grabs incoming tweets to your account and organises them based their status, such as â€˜Activeâ€™, â€˜On Holdâ€™, â€˜Spamâ€™ and â€˜Closed.â€™ This app is primary for those who run a Twitter support account for their business and offers a simple method of management, so that it ensures everyone gets a speedy response. When you reply to a customerâ€™s tweet it automatically marks it as been dealt with, so you wonâ€™t have to sift through masses of tweets to make sure youâ€™ve replied to them all.
- Secure, password protected single user log in
- Active tweets are refreshed every 60 seconds in the background and are added to the list, so need to to manually refresh.
- Counters displaying how many tweets are in each category
- Settings control. Ability to edit admin username and password, Twitter username and password without editing configuration files.
- Settings control to choose to ignore ReTweets (ie: RT @twittername)
- Ability to post a custom status to Twitter (without it being a reply to a customer)
- Automatic link generation â€“ Displays click-able links in each tweet.
- Logout feature Read the rest of this entry »
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Will Users Click on Twitter Ads?
Itâ€™s official: Twitterâ€™s advertising platform launches in the next 24 hours. The much-anticipated Twitter business model will begin appearing in search results in the afternoon, with ads on Twitter.com and within third-party apps to follow.
The launch of the new ad platform, known as Promoted Tweets, isnâ€™t a surprise â€” like any other company, Twitter () has to make money from somewhere, plus the existence of Twitterâ€™s ad platform has been known for some time.
read complete storyÂ The Multi-Billion Dollar Question: Will Users Click on Twitter Ads?.