Add a custom iframe tab for your facebook fan page!

The Vision

What is your channel going to be about? You can bet that there are already channels on the subject you have in-mind. It’s important to think of an angle, a unique twist that will make your channel different and offer something more unique to your viewers. What software and hardware will you need to get started? Take a moment to figure out if you’ll need to step up your editing software or buy a new camera. Another important question to ask yourself, “How often will I be uploading videos?” Set realistic goals based on your lifestyle.

Pick A Name

Take a look at the top featured videos and skim through the usernames. Some are long, some are a bit generic but what you’ll find is that most are short, catchy and memorable. Thinking of a name that will stick in people’s heads is what you’re looking for. Think about your channel, the direction it may lead in the future and write down names that are short, sweet and make sense even of the direction of your channel changes over time. Once you have a list, seek out other’s opinions on which username you should use. Ask your friends and family or take to message boards a chatrooms for more opinions to help you decide.

Perfecting Your Appearance

How would you like your audience to view your channel and your videos? What style, flare or uniqueness would you like to come across in your videos and on your channel background? It’s time to think about intros and outros for your videos, or will there be any at all? Sometimes it’s best to let more skilled individuals handle the more involved editing tasks. Your YouTube channel background is also seen by users from time to time. The channel background should reflect the content you are providing. Your Avatar can reflect your username and be branded with a logo that you might use in your videos.

Marketing Your Channel

Once you have your channel setup and a few videos for users to watch, bring awareness about your channel and videos is should be top priority. Marketing is all about presenting your content to as many people as possible while targeting those who you know might be interested. You’ll want to create a Facebook fan page and Twitter profile. These two social networking sites will allow users not on YouTube to be exposed to your channel. Don’t hesitate to interact with users on Facebook and Twitter in-order to gain fans and followers.

The above can also be applied to YouTube. Find channels and videos that are in the same genre as yours or find videos that you know its viewers might have an interest in your videos. Subscribe to those channels, comment on those videos. Let others know by the way you comment that you know what you’re talking about. A sneaky trick is to leave comments that will almost certainly get replies. This will expose more users to your comment and to some extent, your channel. Don’t spam! Excessive commenting or comments that just say “go check out my channel” will get marked as spam and could lead to your channel being suspended.

Consistency

As mentioned before, take time that you know you’ll have available. If you have all the time in the world, make a video 5 times a week, if you don’t, find out how much time you can set aside each day of each week to put towards your channel. However you do things, stay consistent! Your viewers and subscribers will slowly begin to trust and view your channel as an authority on the subject (whatever that may be.) Subscribers will come to expect to be entertained, educated, etc., by your videos on a regular basis.

It’s important to stay consistent and put out videos at the same time each week. Never let your channel, your video comments, your Twitter and Facebook page stand still. Continue to put in a little time for each component regularly. Make small achievable goals and as you pass one, set your sights on the next. Stay focused, persistent and your channel will be a success in no time.

A Marketing Guide to Pinterest

Pinterest is currently the fasted growing social network on the planet, with a current user base of over 11 million in the U.S. alone. Businesses should strongly consider how they can use Pinterest to grow and promote themselves, and this video from MDG Advertising does a great job of summarizing the key points, benefits and strategies for Pinterest success.

PINTEREST VIDEO HIGHLIGHTS

The People Who Pin:

• 60% Female / 40% Maie
• 29% are between 35-44 years old, with most users falling between 25 – 54 years old
• Income levels for 37% of Pinterest users are $25,000-$49,999

Why You Should Be On Pinterest:

• As of Jan., 2012, there were more than 11 million U.S. visitors
• Pinterest is the fastest site in history to pass 10 million
• Pinterest drives more referral traffic than LinkedIn, YouTube and Google+ combined
• Companies like Etsy and Real Simple are using Pinterest

How You Should Use Pinterest:

• Pin your own content that has great images.
• Repin great content and images that other people pin.
• Collect your pins into Boards.

How To Make Pinterest Work For You:

• Decide whether your customers are using Pinterest, and how.
• Add a Pin It button to your site and content.
• Improve the quality of the images you use on your website.
• Pin News and Tips as well as products and services for variety.
• Watch and Follow the large brands and learn from them.

Get a pdf: how to use pinterest for business.pdf

src: http://www.stadiastudio.com

AddShoppers
Free Social Sharing for Retailers | Commerce Analytics Platform | Media Tools

Go beyond Facebook “Likes” with “Want” and more.

Facebook “Want” drives more revenue per click than any other social source.

Over 2,000 retailers made $1,465,742.89 from social across 1,308,453 products.

Loved by retailers of all sizes.

Retailers are also able to incentivize sharing by offering customers a discount each time they share.

- Internet Retailer Magazine

Google+ Platform

Get the +1 button

Share content into Google+ directly with the +1 button on your own website.

Learn more about the Google+ API

Explore the API and build your first app. Download a starter project or client library to begin.

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Mobile Rewards Platform

WeReward is a mobile rewards platform that allows business owners to drive purchases, increase loyalty and better understand their customers. WeReward promotes your local business, consumer product or mobile app, through an application consumers download to iPhone and Android devices. Consumers are able to earn WeReward points at over 15 millions businesses in the United States. WeReward points act as a cash rebate, creating real value for our users.

How it works

When a customer uses WeReward at your business or with your product, they are required to take a picture of their receipt or buying experience and submit it back to you for verification. You only incur costs when a customer completes a verified transaction with your business. You know the return on investment for every marketing dollar you spend. For a more detailed explanation go here.

Location Marketing WeReward allows consumers to discover and search for businesses in their local area. Our mobile apps utilize the GPS location of the customer to advertise your business to customers when they are physically close and ready to spend. Learn more about local marketing.

Product Marketing If you have a consumer product, or other manufactured good WeReward can help you get the word out and drive real, measurable sales. Learn more about consumer products.

App Marketing WeReward allows App developers to connect with our community by providing rewarded app downloads. Application developers can see who downloaded their app, when they downloaded it and how often they use it. Learn more about app marketing.

Social Media Marketing

WeReward is integrated with Facebook, Twitter and Foursquare, allowing users to easily share their experience with friends. Every time a user claims a reward they are promoted to share the reward with their social network.

7 B2B Social Media Tools

With the vast array of social media tools out there, it’s easy for some useful ones to get lost in the mix. Here’s a few that might be flying below the radar, but can be valuable tools for B2B marketers.

1. Social Mention
http://www.socialmention.com
Cost: Free

For those of you that use Google Alerts you may want to take a look at Social Mention. Social Mention is a real time search platform that will allow you to search on a keyword/phrase and see its social mentions across 100+ social media properties. It offers a strength score, sentiment ratio, a passion score and reach. This stream of information can be fed into your RSS feeds or be delivered to your inbox. It also displays Top Users, Top Hashtags, and Sources. It’s a great addition to your listening toolbox.

2. Flowtown
http://www.flowtown.com
Cost: Free trial, monthly fees based on imported contacts and email volume

When all you have is an email address, Flowtown can give you a name, age, gender, occupation, location and all the social networks that person is on. It’s a great resource if you need to append your customer file with social network profile information, learn more about the social habits of your database or if you want to target them on social networks.

3. Compendium Blogware
http://www.compendium.com
Cost: Varies depending on number of keywords

You should consider Compendium if you rely on your blog for SEO results. Compendium’s Blogware product helps you target keywords because it automatically organizes your content in a way that’s ideal for search engines to crawl. It also has great administrative tools with a step-by-step approval process so you can manage your blog content within your organization.

4. Trackur
http://www.trackur.com
Cost: Free for 1 saved search, plans for multiple saved searches

Trackur is a social media monitoring tool that provides an impressive set of features at very reasonable costs. You can save searches which are updated every 30 minutes, receive alerts via RSS or email, bookmark and save discovered items and track sentiment and trends. You can try it for free which includes one saved search, so its easy to give it a test run to see if its right for you, and if so just upgrade into one of the paid plans.

5. Swix
http://www.swixhq.com
Cost: Free (for now)

Swix is your social web index. It allows you to create pods, which is a way to see your metrics for a particular social media property (Twitter, YouTube, your blog, Flickr, MySpace, etc.) Then for each property, you can enter your amount spent, your cost per unit and then see your return on investment. It’s simple to use. For a great review of Swix, read Jay Baer’s post A Social Media Scoreboard that Works.

6. Addictomatic
http://addictomatic.com
Cost: Free

Addictomatic instantly creates a custom page with the latest buzz on any topic. Pick the channels where you want to source your information then save your search as a bookmark. It’s a helpful way to determine the buzz about your product or service, find potential audience and to see what channels are sources of content for your keywords/phrases.

7. Spiral 16
http://www.spiral16.com
Cost: N/A

Spiral 16 offers 3D Visual Mapping. Their visualizer displays the relationships between unique URLs in dynamic 2D and 3D maps. This enables users to quickly identify key influencers who are spreading a positive, negative, or neutral message about a topic across the Internet. It can help you discover trends, identify targets, measure campaigns and sentiment and increase customer loyalty.

Are there any other tools you find useful in your B2B marketing research, monitoring or ROI calculations? Leave us a comment with your favorites.
Read more: http://socialmediab2b.com/2010/04/b2b-social-media-tools-3/#ixzz1bxiZBVtG

via 7 B2B Social Media Tools You Haven’t Heard Of | Social Media B2B.

Appbistro App Charts (October 16th-23rd)

Rank	Application	Change
1.	Welcome Applet
2.	Static HTML : iframe tab	2
3.	TABMAKER Welcome
4.	Video Applet	3
5.	Poll	3
6.	Display YouTube Videos by Keyword for Your Page
7.	Contest Tab	new
8.	Eventbrite for Pages	4
9.	Offers Applet
10.	TABMAKER Youtube

Full link: http://twitter.com/home/?status=Your text here: http://blog.social-media.gr via @jorjevio

Using Twitter’s Tweet Button

Twitter provides a tool to create a tweet button right from their site. It’s somewhat limiting because it uses JavaScript, but it can be a good way to start using a tweet button on your web site, for example. You simply select the button you’d like to use, enter in your tweet text and URL, then copy and paste the code.

Adding a Tweet Button in an Email

To add a tweet button in an email marketing campaign requires that you create an image and link it using the standard link format shown above, although it’s not always that straightforward. The biggest challenge is accommodating various email clients and anticipating how your email marketing service will render the link. Make sure you test the link because you may need to use URL encoding so the link works properly.

Including a Tweet Button in a PDF

Adding a tweet button in a PDF can be done by putting an image into your original non-PDF document, then adding the link into the PDF before publishing. The process if outlined along with some great tips on the Social Media Examiner blog.

Incorporating a Tweet Button on Your Facebook Page

The Twitter tweet button doesn’t work on Facebook because of JavaScript, so to add a tweet button on your Facebook Page, you will need to have an FBML tab, an image for your button hosted somewhere, and the standard link you created above. Then you would just code the button directly into your FBML code (or other customized tab) for easy sharing.

Where do you use a tweet button to encourage sharing of your content? Do you think it’s effective at driving new traffic?

via How to Add a Tweet Button Anywhere » SitePoint.