Archive for category SEO
7 Costly Link Building Mistakes
Posted by admin in SEO, Social media on September 3rd, 2010
7 Costly Link Building Mistakes
1. Linking to sites with bad reputations. Linking to sites with bad reputations isn’t a costly link building mistake – it is a deadly one! Since linking to a site is considered a form of “voting” for it, when you link to all kinds of illegal sites, this means you support them and search engines certainly won’t love it.
[Note: There may not be much concrete evidence that linking to bad sites is bad, but common wisdom still says not to.]
2. Buying and selling links. Paying for links is another deadly sin and it can get you banned from search engines. There are many paid link sites and if you are tempted to buy links there, this can have an adverse effect.
3. Getting nofollow links. It is true that it is hard to get free quality one-way dofollow backlinks, but unfortunately nofollow links aren’t good.
4. Wasting your time with many low PageRank (PR) sites. Similar to nofollow links, links from low PageRank sites aren’t your best bet. Links from low PR sites aren’t totally useless but it is much better to get a few higher PR backlinks than a ton of low quality ones.
5. Getting backlinks from irrelevant sites. A quality backlink is a dofollow link from a high PR site within your niche.
6. Getting links without your keywords as anchor text. The anchor text of the backlink is also very important. The best case is when the backlink has your keywords as anchor text. This isn’t always possible to achieve but when you are negotiating link exchanges, for example, you can say what anchor text to use, so pick a good keyword and use it as anchor text. Anchor texts, such as “click here,” “check this,” and the like lower the value of your link a lot and you should avoid them.
7. Backlink spamming. Backlink spamming is also another practice, which might not you get banned from search engines but in any case it is an inefficient use of your time and money.
How to Search Engine Optimize Wordpress
How to Search Engine Optimize WordPress
SEO Factors
1. Title tag
Title tag or the article title is one of the most important SEO parameters. That is what appears as the title of the post in search engine result pages (SERPs) and hence you should make sure that it’s relevant, has keywords, is neither too long nor too short, and accurately conveys what the content is all about.
2. Meta description
The meta description for your blog or a blog post is a short description that appears below the content title in SERPs. If the description is precise and informative, a user is more likely to click on the post title and hence end up on your site.
3. Content
Content, obviously, is the heart and soul of SEO. Great content can attract attention and links, and hence search engines would prefer showcasing it too. Plus, it is what your readers would like to read, isn’t it?
4. Keywords
Having a general understanding of keywords (words, sentences, or phrases) relevant to the content on your site and how to use them properly always helps.
5. Web host
The web host is what your site calls home and where the Googlebot comes knocking on the door whenever you publish articles. Hence, be careful while choosing a host for your site.
6. Site loading speed
Site loading speed is something bloggers recently started focusing on when Google announced that it would be treated as one of the ranking factors. The faster your site loads, the better.
7. Robots.txt
Robots.txt is a text file on your server that tells search engine bots what to index and what to skip. It’s better to create one and place it in your root directory. Here’s a guide to create a simple robots.txt file.
8. Sitemaps
A sitemap is basically a list of pages or URLs that the search engine’s crawler can access. Ideally, you should have both XML and HTML sitemaps on your site. WordPress users can use Google XML Sitemaps plugin to create an XML one.
9. Permalinks
The default permalink structure in WordPress isn’t that good. You can customize permalinks according to your preferences and for better search engine optimization.
10. Headings and Post Slugs
Headings and sub-headings in an article are important for readers as well as for search engines. Use them wisely. Regarding post slugs, you should make them short and keyword-rich (don’t overdo it though).
SEO Tools
1. Plugins
WordPress bloggers have this advantage when it comes to SEO. They can select from a wide range of SEO plugins that are built for WordPress. Some of the popular ones are All in one SEO, Platinum SEO, and Robots Meta. There are many more.
2. Google Webmaster Tools
Google Webmaster Tools let you know if Google is able to successfully crawl your blog, and about other issues it might encounter with your site. Upload your sitemap in the webmaster dashboard to get started. It is recommended though that you do it only after your site has some content.
3. Browser Extensions
There are a lot of browser extensions that help you to analyze your WordPress blog and optimize it better for search engines. SEO Site tools for Chrome and SeoQuake for Firefox are two of them that I use myself.
4. Google Adwords Keywords Tool
The Google Adwords Keywords Tool can show you the keywords relevant to your article along with the number of times they are searched for every month.
5. Google Analytics
Google Analytics is a must-use tool for WordPress bloggers. Apart from showing general traffic stats, it’ll tell you what search engine keywords are driving traffic to your site, which you could further capitalize on.
Other SEO Tips
1. Breadcrumbs
Breadcrumbs refer to a chain of links that directs a visitor back to the main page. You could install Yoast Breadcrumbs for WordPress to get them on your blog.
2. 404 pages
404 or “Not Found” pages shouldn’t be ignored. Use them to lead the visitor to other parts of your blog. Here’s a guide to creating great 404 pages for WordPress.
3. Images
When it comes to images, you need to keep in mind mainly the alt and title tags (apart from relevancy of course). Descriptive alt tags are recommended by Google.
4. Linking
Linking to your own blog posts as well to other blogs not only provides more information to your readers, but is a good SEO step too. Do it as often as possible.
5. Anchor text
Anchor text refers to the text on the page which is being linked to a different page. The more connected the text is to the link, the better it is for your blog and the other page.
How Much Should You Focus on Search Engine Optimizing?
If you are newbie when it comes to WordPress and SEO, you might find all this a bit overwhelming. Well, SEO is a time-consuming process so I won’t say that you could get it done quickly. But here’s the thing: Don’t consume your days tweaking your site just for the search engines. You should instead focus on producing great content and building relationships.
While SEO is important, it depends on the content and not vice-versa. If the content is good and you can promote it well, it will attract links automatically.
Hope you found the above on-site optimization tips for WordPress useful. Do share your SEO tips in the comments.
via How to Search Engine Optimize Wordpress | The Netsetter.
Nofollow vs. Dofollow:
Nofollow vs. Dofollow:
Not all links are “follow”. Some links will permanently remain rel=”nofollow”, including:
- Links found within comments
- Our automatically generated links to “similar content on the web”.
- Brand new pages and recently-added authors are liable to remain “nofollow” for a period of time.
Beyond that, the rules determining which links and pages use “follow” vs “nofollow” will change over time as we adjust our policies to find the right balance for users and search engines
Example
For those of you who are technically inclined, here is an example. Visit this high quality sample knol on Backpacking, and select “View Source” in your browser. Search for where “follow” and “nofollow” appears on the page. You should see that the page itself gets a global “follow” directive, but certain individual links get rel=”nofollow” directives.
FAQs
- Follow our Content Policy
- Follow our Best Practices
- Beware of performing behavior that is “spammy”. Produce knols that serve the public and not a narrow commercial interest. Avoid bulk uploading of non-unique content.
- Be patient, as our signals do fluctuate over time, and it may take a while for a new user to accrue some trustworthiness.
- If you know that you satisfy all of the above, you can contact us at knolhelp@google.com and report it as a possible bug.
source: http://knol.google.com/k/follow-vs-nofollow-links-in-knol#
11 Email Marketing Terms You Need to Know
11 Email Marketing Terms You Need to Know
As an email service provider we are constantly throwing around terms that sometimes our customers may or may not know. So I decided to pick 11 email marketing terms and give you the low down on what they mean. Don’t be offended if you know some of these, I’m trying to cover a lot of bases here. Here goes!
- ROI (Return on Investment) -
- Open Rate -
- Above the Fold -
- Preview Pane -
- Copy - Your copy is simply the text of the email you write.
- Hosted Email -
- Spoofing -
- Phishing -
- Targeting -
- Whitelists -
- Web Friendly fonts -
via VerticalResponse Email Marketing Blog for Small Business: 11 Email Marketing Terms You Need to Know.
How to Create a Successful Email Newsletter
How to Create a Successful Email Newsletter
How to Create a Successful Email Newsletter webinar
What is the current feeling about width of email content for best viewing in HTML mode - 600/800/1000 pixels??
When creating your email you always want to keep your recipients in mind, and the width of the email will have an impact.
What’s all the hoopla about call-to-action buttons?
article Use Buttons Instead of Text Links and Increase Clicks.
When my subscriber sees my email in the preview pane, is it considered an open?
How do you accommodate viewing email on mobile phones?
about Designing Your Email for Mobile Devices.
Is it correct that we can edit the text version of our email newsletter separately from the HTML version?
free webinar series check it out here.
SEO vs. PPC: When to Use Organic Search, When to Use Paid Search | WordStream
SEO vs. PPC: When to Use Which Search Marketing Method for Maximum Profit
When Is It Best To Use SEO?
SEO refers to a classification of techniques that are aimed to propel a particular website to the first page of the major search engines.
SEO is very important for online businesses, as statistics show that 80% of the traffic that can be generated for any website will come from the search engines. The biggest search engine is undoubtedly Google, which garners more than 400 million searches per day, hence, most SEO campaigns target this specific search engine.
So, when should you use SEO techniques? Below are some circumstances when SEO would prove highly beneficial for an online business.
- When consistent results are desired.
- When you wish to build an authority site.
- When you want to increase the value of your website.
When Is It Best To Use PPC?
Now we go to the other side of the SEO vs. PPC debate.
Pay-per-click marketing is a method of advertising on search engine results pages. Basically, you bid to have your ads appear in the sponsored results when someone types in a query including your keywords.
Why is it named “pay per click”? Because you have to pay for every user who clicks on the ad you are promoting.
Popular PPC systems include Google AdWords, Yahoo Advertising, and Facebook’s advertising platform. Niche-specific PPC systems also abound. One good example is PlentyOfFish.com’s advertisement option, which works wonderfully with dating offers.
So, when should you use PPC marketing? Below are some circumstances when PPC would prove highly beneficial for an online business.
- When immediate results are desired.
- When highly targeted traffic is sought.
- When promoting a time-sensitive offer.
- When your website isn’t designed for SEO.
read entire article >> SEO vs. PPC: When to Use Organic Search, When to Use Paid Search | WordStream.
Internet Marketing Software - Search Marketing Tools for SEO & PPC | WordStream
WordStream is a search engine marketing software company. Our products make your search marketing campaigns better organized and more profitable. Click the button below and see what our customers have to say about us.
WordStream offers a suite of free keyword research tools for use in pay-per-click marketing and search engine optimization initiatives. Why pay for a keyword discovery tool when you can get all this functionality free?
- Keyword Analyzer
- Keyword Generator
- Keyword Search Tool
- Keyword Research Tool
- Keyword Suggestion Tool
- Negative Keyword Tool
- Google Keyword Tool
- Wordtracker
- Google AdWords Keyword Tool
Search Marketing Tools
via Internet Marketing Software - Search Marketing Tools for SEO & PPC | WordStream.
SEO, Joomla! and your Template :: Joomla! Community Magazine ™
Team EaSE Article: SEO, Joomla! and your Template
Many people ask “Is Joomla! good for SEO or not?” and a final answer is: “Yes it is!”. Joomla! is the ideal software with which you can build any website: business, corporate, education, government, portals etc. At the same time it is one of the easiest content management systems to set up, for many reasons, and good for the purpose of better rankings in search engines too.
On-page optimisation
SEO is not just an on-page process. It is an organic process which should start from keyword research (terms and phrases), building a search engine friendly web site and building links. What is most important from these three? All three.
Building a search engine friendly website is very important. As any website, Joomla! needs a good template, robot.txt file, sitemap, SEF URLs and body tags.
Learning how search engines work is a long process, but here are some fast-track guidelines for on-page SEO steps
A Web Page can be considered SEO friendly if it has:
- meta description (max 150 characters)
- good architecture
- link to the home page
- breadcrumbs
- category or/and section link
- title with H1 tag, with keyword or phrase (title tag max 70 characters)
- subtitles with keywords or phrases
- great ratio text to code
- content (article) which is near to the closing head tag
- unique content
- proper name of images, with alt attribute and folder name
- a few instances of keywords and/or phrases in the article (heading, alt, bold, italic)
- speed and no more then 150 kb
- low number of CSS and javascript compressed files
Before search engines crawl a website, they will first try to find the .htaccess and robot.txt files.
continue reading the article at: Team EaSE Article: SEO, Joomla! and your Template :: Joomla! Community Magazine ™.
Wordpress SEO Revolution
Posted by admin in SEO, Wordpress Plugins on August 6th, 2010
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