Archive for category Facebook
Twitter has an enormous advantage over Facebook in one key area: while people on Facebook tend to friend their friends, people on Twitter tend to follow their interests. The following graph from Twitter is worth far more on a per-account basis because it is directly monetizable in a way that Facebook’s generally isn’t – you can show prophylactic advertisements to Twitter users based solely on the people they follow, and probably get a much higher rate of interest. Compared to other social display ads, Twitter ads, it is rumored, work extremely well.
Outside of the direct value from its graph, Twitter is in an extremely unusual position for a social service. While it is ostensibly a sharing service, it is actually a broadcasting medium. People use Twitter more like they use TV; they follow accounts they are interested in, namely celebrities and companies, and then they consume the content as a form of entertainment. Normal people have very little incentive to use Twitter except to communicate unidirectionally with their interests. This is why it has been shown that the vast majority of Twitter users who sign up never tweet, even though a huge number of those people view their feed often.
I suspect the reason that Twitter is cutting off apps from using its “friend finder” feature is because most people do not create content in Twitter and therefore have no incentive to use Twitter outside of the value of its graph. Unlike replicating or using the Facebook graph externally, relocating the Twitter graph can have disastrous consequences for Twitter. Lots of celebrities use Tumblr, and if you can instantly relocate your Twitter graph into Tumblr, then what value does Twitter have, other than a more restricted set of content? What about App.net? Twitter is in an even worse position than MySpace to fight off a disruptive competitor.
The solution Twitter has taken involves barricading the walled garden, keeping the valuable tweet data inside Twitter, and removing all incentives for people to move to other, similar platforms. Read the rest of this entry »
BOOKonlinenow is an intelligent on-line booking engine, ideal for hoteliers to raise their online revenue while lowering their cost structure.
It incorporates advanced features and technologies such as XML connectivity, dynamic pricing, special offers, booking sources, multiple rating catalogs, customer and reservation management, statistics and reporting tools.
BOOKonlinenow is an intelligent on-line booking engine for hotels
Strategies For Marketing Your Facebook Fan Page
Aside from a certain ineffable quality which goes with really successful marketing, there are some basic steps and tips which you can follow to get started.
Start by sending invites to the friends you already have on Facebook. On your Fan Page, on the left side of the screen is a â€œSuggest to Friendsâ€ link. You can use this feature to send out invitations to people either individually or in groups.
Use the Search function on Facebook to find new fans. You can use the â€œPosts by Everyoneâ€ search function to search inside peoplesâ€™ posts to discover who is interested in your niche and actively talking about similar products. This is sometimes easier than searching for communities or groups or trying to look through other Fan Pages for new fans.
Run an ad campaign. These paid ads appear on the sides of pages based on contextual relevance. You can set whatever kind of daily spending limit you are comfortable with. You can also start and end your campaigns at any time.
If you have Twitter, you can use the Facebook Fan Page Twitter Application to post an update and backlink to your Twitter feed time every time you update your Fan Page, automatically!
If you have your own website, you should add a Facebook Fan Box Widget which gives people a way to â€œlikeâ€ your Fan Page directly from your website or blog.
Socialize. This may seem like a given, but to a lot of people it isnâ€™t. You need to interact with people about a wide variety of topics in order to gain their trust and respect.
read entire article.. at: Domain Name Ninja Blog: Strategies For Marketing Your Facebook Fan Page.
One of the very basic aspects of running Involver applications is their management on your Facebook fan page. Facebook now lists applications in the left hand sidebar, with the ability to reorder, rename, hide or uninstall them. The video below, from Involverâ€™s Director of Product Marketing, Roland Smart, explains how to reorder applications in your sidebar, and the difference between hiding and uninstalling them. You can also find complete instructions on our documentation site under Managing Involver Applications.