Social Media Greece

7 Costly Link Building Mistakes

1. Linking to sites with bad reputations. Linking to sites with bad reputations isn’t a costly link building mistake – it is a deadly one! Since linking to a site is considered a form of “voting” for it, when you link to all kinds of illegal sites, this means you support them and search engines certainly won’t love it.

[Note: There may not be much concrete evidence that linking to bad sites is bad, but common wisdom still says not to.]

2. Buying and selling links. Paying for links is another deadly sin and it can get you banned from search engines. There are many paid link sites and if you are tempted to buy links there, this can have an adverse effect.

3. Getting nofollow links. It is true that it is hard to get free quality one-way dofollow backlinks, but unfortunately nofollow links aren’t good.

4. Wasting your time with many low PageRank (PR) sites. Similar to nofollow links, links from low PageRank sites aren’t your best bet. Links from low PR sites aren’t totally useless but it is much better to get a few higher PR backlinks than a ton of low quality ones.

5. Getting backlinks from irrelevant sites. A quality backlink is a dofollow link from a high PR site within your niche.

6. Getting links without your keywords as anchor text. The anchor text of the backlink is also very important. The best case is when the backlink has your keywords as anchor text. This isn’t always possible to achieve but when you are negotiating link exchanges, for example, you can say what anchor text to use, so pick a good keyword and use it as anchor text. Anchor texts, such as “click here,” “check this,” and the like lower the value of your link a lot and you should avoid them.

7. Backlink spamming. Backlink spamming is also another practice, which might not you get banned from search engines but in any case it is an inefficient use of your time and money.

via 7 Costly Link Building Mistakes | The Netsetter.