11 Email Marketing Terms You Need to Know

11 Email Marketing Terms You Need to Know
As an email service provider we are constantly throwing around terms that sometimes our customers may or may not know. So I decided to pick 11 email marketing terms and give you the low down on what they mean. Don’t be offended if you know some of these, I’m trying to cover a lot of bases here. Here goes!

  1. ROI (Return on Investment)
  2. Open Rate
  3. Above the Fold
  4. Preview Pane
  5. Copy – Your copy is simply the text of the email you write.
  6. Hosted Email
  7. Spoofing
  8. Phishing
  9. Targeting
  10. Whitelists
  11. Web Friendly fonts

via VerticalResponse Email Marketing Blog for Small Business: 11 Email Marketing Terms You Need to Know.

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