11 Email Marketing Terms You Need to Know
As an email service provider we are constantly throwing around terms that sometimes our customers may or may not know. So I decided to pick 11 email marketing terms and give you the low down on what they mean. Don’t be offended if you know some of these, I’m trying to cover a lot of bases here. Here goes!
- ROI (Return on Investment) -
- Open Rate -
- Above the Fold -
- Preview Pane -
- Copy – Your copy is simply the text of the email you write.
- Hosted Email -
- Spoofing -
- Phishing -
- Targeting -
- Whitelists -
- Web Friendly fonts -
via VerticalResponse Email Marketing Blog for Small Business: 11 Email Marketing Terms You Need to Know.
