1. Define an Objective
2. Decide Where to Monitor
3. Decide What to Monitor
4. Prioritize
5. Develop a Plan
6. Involve Others
7. Listen First
8. Inbound vs. Outbound Conversations
9. Build Relationships
10. Select Tools that Match your Strategy
Read entire story at :mashable.
#1 by Sam on August 8th, 2010
Check out, Actionly (http://www.actionly.com) a Social Media Monitoring dashboard and listening platform. On Actionly you can monitor what people across various social media channels such as Facebook, Twitter, Blogs, Flickr, Youtube, News and Google Buzz. We have a comprehensive Social Media dashboard, automated reporting and in depth Analytics package. Give us a try! Thanks!
-Sam
(http://www.actionly.com)